Category: House & Home
Nigeria House & Home
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Wipes in Nigeria
... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More
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Away-From-Home Tissue and Hygiene in Nigeria
... invest in customer service and care, so the high inflation and reduced consumer purchasing power slowed current value growth and led to volume sales declines as consumers cut back on eating out of home and ... Read More
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Retail Tissue in Nigeria
... weakened local currency substantially undermined consumer purchasing power, forcing Nigerians to rationalise their spending and focus on food and other essentials. Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size ... Read More
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Tissue and Hygiene in Nigeria
... The depreciation of the local currency and fall in disposable incomes due to high inflation led to slowed growth. This harsh economic climate meant that even products such as those within nappies/diapers/pants, menstrual care and ... Read More
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Appliances and Electronics Specialists in Nigeria
... priorities, leading to a decline in sales within this channel. With limited disposable income, consumers shifted their focus towards purchasing essential items, such as groceries, while opting for more affordable brands in the electronics and ... Read More
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Home Products Specialists in Nigeria
... from fifteen million to fifty million naira, played a crucial role in driving sales within this channel. This boost in mortgage financing incentivised both consumers and estate developers, leading to increased demand for various home ... Read More
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Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
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Home Insecticides in Nigeria
... These products are viewed by many as being essential home care, growing in popularity in rural and urban cities, particularly in the northern part of the country. However, spray/aerosol insecticides recorded a slight retail volume ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
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Dishwashing in Nigeria
... the removal of fuel subsidies, most consumers tried to reduce their expenses. This included dining at home instead of outside the household, boosting sales of hand dishwashing, particularly for large families. Euromonitor International's Dishwashing in ... Read More
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Air Care in Nigeria
... current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for ... Read More
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Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
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Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
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Bleach in Nigeria
... or clothes with stubborn stains, as well as using the product as a household multi-purpose cleaner for kitchens, bathrooms and toilets. Therefore, the growth in retail volume terms amid increased unit prices drove strong double-digit ... Read More
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Food Preparation Appliances in Nigeria
... consumer spending power, triggering a substantial decline in the demand for these products. Euromonitor International's Food Preparation Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Vacuum Cleaners in Nigeria
... prioritise essential purchases. In Nigeria, the usage of vacuum cleaners remains limited to few households, mainly comprising upper-class consumers and small businesses procuring through retail channels. Supply shortages and escalated prices resulting from currenc... Euromonitor ... Read More
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Small Cooking Appliances in Nigeria
... spending power, triggering a notable rise in unit prices across these appliances. Consumers redirected their focus towards essential purchases, thereby curtailing expenditure on non-essential items. Although some categories such as freestanding hobs are essential, many ... Read More
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Microwaves in Nigeria
... devaluation of the local currency and escalated fuel costs, prompted consumers to prioritise essential expenditures, thereby causing a significant downturn in the demand for non-essential items such as microwaves. The decline in employment further exacerbated ... Read More
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Refrigeration Appliances in Nigeria
... already faced high inflation, hindering the performance of refrigeration appliances, conditions deteriorated notably in 2023 due to the continued devaluation of the local currency. A surge in fuel prices, subsequent to a government demonetisation policy ... Read More
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Personal Care Appliances in Nigeria
... purchasing power. Consequently, consumers opted for cheaper alternatives rather than investing in personal care appliances. Euromonitor International's Personal Care Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market ... Read More
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Home Laundry Appliances in Nigeria
... depreciation of the local currency and a surge in fuel prices, compelled consumers to focus primarily on essential purchases. In Nigeria, where hand washing remains prevalent and home laundry appliances are considered a luxury, the ... Read More
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Air Treatment Products in Nigeria
... the essential nature of these cooling products in Nigeria's hot climate, weakened purchasing power led consumers to opt for repairs of existing appliances or consider second-hand options rather than invest in new ones. Euromonitor International's ... Read More
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Dishwashers in Nigeria
... consumers, dishwashers faced reduced demand amidst a focus on essential purchases. However, the rate of decline was slightly mitigated by the relatively lesser impact on the upper-income bracket, a primary consumer group for dishwashers. Impor... ... Read More
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Consumer Appliances in Nigeria
... policy, collectively propelled inflation to unprecedented levels. This scenario considerably diminished consumer spending power, prompting individuals to concentrate on vital purchases and curtail overall expenditure. Escalating prices of essential commodities, transport, a... Euromonitor International's Consumer ... Read More
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