Category: House & Home
Nigeria House & Home
-
Food Preparation Appliances in Nigeria
... processors are deemed to be essential tools in the kitchen to support healthier eating, with both appliances seeing slight volume growth over 2024. Blenders are considered important for Nigerian cooking, which involves blending tomatoes, peppers, ... Read More
-
Microwaves in Nigeria
... These appliances can help to save on energy costs and have gained popularity due to the scarcity and higher price of cooking gas. In combination, these factors supported volume sales of microwaves in 2024, after ... Read More
-
Large Cooking Appliances in Nigeria
... of food and energy climbed over 2024. Large cooking appliances, comprising freestanding cooker hoods and freestanding cookers, are mostly imported into Nigeria with brands subject to rising import costs and currency devaluation, which has pushed ... Read More
-
Dishwashers in Nigeria
... poor economy has only weakened demand for dishwashers in 2024. Although there has been growing demand among middle-income households in the review period, lower consumer purchasing power has slowed this trend, with steep decline in ... Read More
-
Refrigeration Appliances in Nigeria
... to increase. With high costs of living still plaguing consumers and limiting disposable income, consumers chose to buy now to get more value for their money. There was also financial support from some provincial governments, ... Read More
-
Home Laundry Appliances in Nigeria
... of home laundry appliances have been negatively affected. Many households have had no other option than to turn to handwashing as a very cheap and affordable alternative. This has depleted sales of home laundry appliances ... Read More
-
Vacuum Cleaners in Nigeria
... hamper demand with steep volume sales decline over 2024. Even affluent consumers have been forced to prioritise essential good due to the economy downturn. Vacuum cleaners are still a niche and regarded as a luxury ... Read More
-
Small Cooking Appliances in Nigeria
... appliances are considered non-essential, some cheaper alternatives were sought after. The purchase of a coffee machine is still a luxury in Nigeria and not a popular appliance, as are kettles and rice cookers. Locals would ... Read More
-
Air Treatment Products in Nigeria
... summertime resulted in strong demand for air conditioners and cooling fans which are already considered essential products. A growing number of offices, hotels, religious institutions, new residential buildings and government parastatals purchased more affordable brands ... Read More
-
Personal Care Appliances in Nigeria
... use of hair cream remover, disposable razor blades and shaving sticks resulted in strong volume sales decline of personal care appliances in 2024. Similarly, within dental care, most Nigerians use normal toothbrushes and view electric ... Read More
-
Consumer Appliances in Nigeria
... buying essential appliances and products that are deemed more affordable. Whilst the pursuit of healthier lifestyles has underpinned purchases among some middle- and high-income consumers, budget constraints have weakened the impact of this trend. Some ... Read More
-
Wipes in Nigeria
... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More
-
Away-From-Home Tissue and Hygiene in Nigeria
... invest in customer service and care, so the high inflation and reduced consumer purchasing power slowed current value growth and led to volume sales declines as consumers cut back on eating out of home and ... Read More
-
Retail Tissue in Nigeria
... weakened local currency substantially undermined consumer purchasing power, forcing Nigerians to rationalise their spending and focus on food and other essentials. Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size ... Read More
-
Tissue and Hygiene in Nigeria
... The depreciation of the local currency and fall in disposable incomes due to high inflation led to slowed growth. This harsh economic climate meant that even products such as those within nappies/diapers/pants, menstrual care and ... Read More
-
Appliances and Electronics Specialists in Nigeria
... priorities, leading to a decline in sales within this channel. With limited disposable income, consumers shifted their focus towards purchasing essential items, such as groceries, while opting for more affordable brands in the electronics and ... Read More
-
Home Products Specialists in Nigeria
... from fifteen million to fifty million naira, played a crucial role in driving sales within this channel. This boost in mortgage financing incentivised both consumers and estate developers, leading to increased demand for various home ... Read More
-
Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
-
Home Insecticides in Nigeria
... These products are viewed by many as being essential home care, growing in popularity in rural and urban cities, particularly in the northern part of the country. However, spray/aerosol insecticides recorded a slight retail volume ... Read More
-
Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
-
Surface Care in Nigeria
... registered a slight drop in retail volume sales, with home care disinfectants continuing to register positive retail volume growth despite low purchasing power. Home care disinfectant is considered essential by many, with health and sanitation ... Read More
-
Dishwashing in Nigeria
... the removal of fuel subsidies, most consumers tried to reduce their expenses. This included dining at home instead of outside the household, boosting sales of hand dishwashing, particularly for large families. Euromonitor International's Dishwashing in ... Read More
-
Air Care in Nigeria
... current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for ... Read More
-
Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
-
Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
Research Assistance
