Category: House & Home
Morocco House & Home
-
Bleach in Morocco
... strong pressure on disposable incomes prompted several low-income consumers to switch back to parallel trade and unpackaged bleach. It should be noted that retail sales of bleach sold in bulk (unpackaged and unbranded products) accounted ... Read More
-
Polishes in Morocco
... unwilling to spend on perceived non-essential products. Moreover, as polishes remained relatively expensive options within home care, many low- and middle-income consumers tended to opt for cheaper cleaning substitutes or alternatives. Therefo... Euromonitor International's Polishes ... Read More
-
Laundry Care in Morocco
... rise in the household penetration of automatic washing machines and rising prices. As an overall category, fabric softeners posted the fastest growth rates in 2024, albeit from a relatively low base. The rapid expansion of ... Read More
-
Toilet Care in Morocco
... care. The consumption of toilet care products was concentrated in high-income, upper-middle-income and a portion of middle-income households in the country at the end of the review period. Lower-priced toilet care products, especially toilet liquids, ... Read More
-
Air Care in Morocco
... for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray/aerosol but also gel and electric air fresheners are being perceived as outdated or even obsolete in some cases. The new trend ... Read More
-
Home Insecticides in Morocco
... ran from May to October, with warm temperatures throughout the year. Hot weather often speeds up the cockroach reproduction cycle, while high temperatures provide fertile conditions for mosquitoes and other pests. Thus, the use of ... Read More
-
Home Care in Morocco
... the war in Ukraine continued to fuel rises in energy and raw materials prices at the international level. These same tensions were felt at the national level. Increases in the prices of food and energy ... Read More
-
Dishwashing in Morocco
... paste detergents, which are widely used for both laundry and dishwashing. Moreover, the demand for automatic dishwashing showed good, steady growth amid the rising household penetration of dishwashers in Morocco. However, the possession rate of ... Read More
-
Surface Care in Morocco
... or tiles continued to dominate floor, kitchen and bathroom countertops due to the hot weather in the country; therefore, most households use floor cleaners at least twice a week. Floor cleaners is fragmented with intensifying ... Read More
-
Microwaves in Morocco
... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More
-
Vacuum Cleaners in Morocco
... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More
-
Small Cooking Appliances in Morocco
... a result. These are becoming increasingly popular in Morocco albeit from a low base, and the rapid increase in prices was a considerable barrier to sales growth and development. Filter coffee machines were also badly ... Read More
-
Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
-
Personal Care Appliances in Morocco
... small appliances. Retail volume sales declined as prices rose dramatically to the dismay of many consumers. Consumers preferred to save money and use their old appliances instead of investing in a new personal care appliance. ... Read More
-
Consumer Appliances in Morocco
... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More
-
Refrigeration Appliances in Morocco
... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More
-
Large Cooking Appliances in Morocco
... the running costs are lower due to gas subsidises provided by the government. Gas cannisters are very affordable in Morocco and easy to come by making gas ovens increasingly attractive to highly price sensitive consumers. ... Read More
-
Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
-
Home Laundry Appliances in Morocco
... item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally ... Read More
-
Dishwashers in Morocco
... mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in ... Read More
-
Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
-
Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
-
Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
-
Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
-
Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
Research Assistance
