Category: House & Home
Morocco House & Home
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Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
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Air Care in Morocco
... product type, as well as posting the strongest overall performance. Growth was supported by the rapid expansion of modern retailers in both urban and rural areas, which led to wider product availability. Such products also ... Read More
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Dishwashing in Morocco
... increases were somewhat counteracted by heavy discounting practices employed by manufacturers and modern retailers, as they sought to entice low-income consumers to switch from multi-purpose paste soaps to more modern household staples, such as dishwashing ... Read More
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Laundry Care in Morocco
... by rising energy and other input costs, opted to pass these onto consumers in the form of higher prices. This resulted in consumers seeking out more affordable, basic products, rather than specialised offerings designed for ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Home Insecticides in Morocco
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
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Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
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Appliances and Electronics Specialists in Morocco
... since 2020. This trend indicates a nuanced consumer behaviour, where preferences are directed towards smaller, more affordable appliances even in the face of economic challenges. Euromonitor International's Appliances and Electronics Specialists in Morocco report offers ... Read More
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Home Products Specialists in Morocco
... design. Positioned in the ""accessible luxury"" niche, Sketch Furniture's success underscores the growing demand for contemporary furnishings that seamlessly integrate traditional and Western aesthetics. With a strategic blend of online distribution, in-store sales, a... Euromonitor ... Read More
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Large Cooking Appliances in Morocco
... increased levels of wear and tear, thus increasing the frequency at which large cooking appliances need to be replaced. Nevertheless, category volume sales still remain well below the pre-pandemic levels seen in 2019. Euromonitor International's ... Read More
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Home Laundry Appliances in Morocco
... such as home laundry appliances. Having said that, overall sales levels are anticipated to remain below pre-pandemic levels as many consumers remain reluctant to spend their money on non-essential products, especially with the rise in ... Read More
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Dishwashers in Morocco
... as dishwashing. Dishwashers are mostly sold in the weeks leading up to Ramadan to help households deal with the larger number of chores in the kitchen during the month. The impact of inflation in 2023 ... Read More
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Consumer Appliances in Morocco
... their pre-pandemic sales levels. Still, the vast majority of consumer appliance categories have yet to see a full recovery, due to current economic constraints and lower consumer purchasing power. The rising price of consumer appliances ... Read More
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Small Cooking Appliances in Morocco
... their lower energy consumption compared to full-sized ovens reflects a growing consumer consciousness towards sustainability and energy efficiency. Euromonitor International's Small Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape ... Read More
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Food Preparation Appliances in Morocco
... for many Moroccan households, particularly blenders and juice extractors. With people back to busy lifestyles outside the home, there has been growing demand for food preparation appliances that help reduce the time needed to prepare ... Read More
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Microwaves in Morocco
... in 2023 and related inflation means that Moroccans are paying more attention to obtaining value for money when purchasing microwaves. In particular, they are looking for reliability and durable models that offer a good balance ... Read More
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Refrigeration Appliances in Morocco
... had to make the investment. Furthermore, although the economy remains strained, economic activity has resumed, putting more money into the pockets of some consumers and thus enabling them to spend more. Euromonitor International's Refrigeration Appliances ... Read More
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Vacuum Cleaners in Morocco
... The tough economic conditions mean people are opting to fix their existing vacuum cleaner rather than buying a new one. Retailers and manufacturers continue to use discounting strategies to try and push sales. While this ... Read More
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