Category: House & Home
Morocco House & Home
-
Microwaves in Morocco
... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More
-
Vacuum Cleaners in Morocco
... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More
-
Small Cooking Appliances in Morocco
... a result. These are becoming increasingly popular in Morocco albeit from a low base, and the rapid increase in prices was a considerable barrier to sales growth and development. Filter coffee machines were also badly ... Read More
-
Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
-
Personal Care Appliances in Morocco
... small appliances. Retail volume sales declined as prices rose dramatically to the dismay of many consumers. Consumers preferred to save money and use their old appliances instead of investing in a new personal care appliance. ... Read More
-
Consumer Appliances in Morocco
... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More
-
Refrigeration Appliances in Morocco
... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More
-
Large Cooking Appliances in Morocco
... the running costs are lower due to gas subsidises provided by the government. Gas cannisters are very affordable in Morocco and easy to come by making gas ovens increasingly attractive to highly price sensitive consumers. ... Read More
-
Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
-
Home Laundry Appliances in Morocco
... item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally ... Read More
-
Dishwashers in Morocco
... mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in ... Read More
-
Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
-
Air Care in Morocco
... product type, as well as posting the strongest overall performance. Growth was supported by the rapid expansion of modern retailers in both urban and rural areas, which led to wider product availability. Such products also ... Read More
-
Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
-
Dishwashing in Morocco
... increases were somewhat counteracted by heavy discounting practices employed by manufacturers and modern retailers, as they sought to entice low-income consumers to switch from multi-purpose paste soaps to more modern household staples, such as dishwashing ... Read More
-
Laundry Care in Morocco
... by rising energy and other input costs, opted to pass these onto consumers in the form of higher prices. This resulted in consumers seeking out more affordable, basic products, rather than specialised offerings designed for ... Read More
-
Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
-
Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
-
Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
-
Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
-
Home Insecticides in Morocco
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
-
Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
-
Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
-
Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
-
Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
Research Assistance
