Category: Food
Morocco Food
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Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
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Dairy Products and Alternatives in Morocco
... the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, ... Read More
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Yoghurt and Sour Milk Products in Morocco
... economic recession, consumers exhibited a trend of curtailing yoghurt consumption, considering it a discretionary product. This shift resulted in reduced consumption frequency, even as manufacturers persisted in outreach efforts to the mass market by employing ... Read More
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Cheese in Morocco
... constraints prompted budget-conscious consumers to opt for single units of spreadable cheese, primarily available at independent groceries and dairy shops. Concurrently, the rise of large tube or oblong packaging, accommodating up to 96 portions, gained ... Read More
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Baby Food in Morocco
... by economic uncertainties stemming from the global crisis. A consensus has emerged among Moroccan couples to postpone parenthood due to economic consequences and uncertainty. Fertility rates had already been declining due to factors like high ... Read More
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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous ... Read More
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Sugar Confectionery in Morocco
... often give sweets instead of change to customers, if the amount owed is minimal. However, volume growth slowed in 2023, due to a combination of the uncertain economic climate and rising health awareness. With inflation ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
... This was supported by the trend towards away-from-home consumption, following the return to pre-pandemic lifestyles, Moreover, manufacturers such as Mondelez Maroc and Stock Pralim SA became more aggressive in introducing new ranges of biscuits that ... Read More
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Snacks in Morocco
... of remaining travel restrictions. However, the average rate of inflation remained at an elevated level, largely due to increases in food prices, owing to the war in Ukraine, which caused widespread disruption to global supply ... Read More
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Ice Cream in Morocco
... of global supply chains, weakened the purchasing power of the majority of Moroccans, the majority of which belong to lower-income groups. Within a context of continuing economic uncertainty, consumers limited their intake of perceived non-essential ... Read More
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Savoury Snacks in Morocco
... keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, many consumers started to make the switch from unpackaged to packaged nuts, due to growing ... Read More
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Chocolate Confectionery in Morocco
... or luxury purchases. Unit prices of chocolate confectionery increased gradually throughout the year, thanks to the rising cost of raw materials, namely imported cacao powder. However, it should be noted that the increase in average ... Read More
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Gum in Morocco
... people cut back on unnecessary expenses, including snack products such as gum. However, leading players Mondelez International Inc and Foods & Goods SA (Perfetti) were able to sustain growth in the category by expanding their ... Read More
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Morocco Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing ... Read More
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Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027
... which provides extensive and highly detailed current and future market trends in the Moroccan market. The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a ... Read More
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Retailing in Morocco
... store-based retailing and non-store retailing on the other. During 2020, the leading modern grocery retail channels – supermarkets, hypermarkets and discounters – saw a surge in demand, as local consumers stocked up on essentials – ... Read More
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Food and Drink E-Commerce in Morocco
... essential due to supply-chain disruption, some of them sought to stock up on these products by ordering them online. Jumia Food and on-demand delivery app Glovo both partnered with a growing number of foodservice outlets ... Read More
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Traditional Grocery Retailers in Morocco
... of this trend in 2020. During the spring lockdown, traditional grocery retailers were forced to curb their opening hours to a greater extent than modern grocery retailers. Moreover, the relatively small size of traditional grocery ... Read More
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Organic Beverages in Morocco
... competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a ... Read More
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Naturally Healthy Beverages in Morocco
... NH beverages to which many consumers had migrated due to fears over contracting COVID-19. NH beverages has also benefited from the growing health and wellness trend which has gained traction in response to the pandemic, ... Read More
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Better For You Beverages in Morocco
... a healthier lifestyle, and were aware of the benefits of reducing sugar. Even among consumers who did not adapt to healthy eating habits, whenever they had the choice of either drinking better for you beverages ... Read More
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Fortified/Functional Packaged Food in Morocco
... gathered pace in response to the pandemic which has led consumers to favour offerings within FF packaged food. This has been particularly true among urban dwellers, who are consuming more FF packaged foods than ever. ... Read More
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Better For You Packaged Food in Morocco
... were very concerned about maintaining their health. As a result, there was a growing focus on the ingredients in BFY packaged food, while an increase in the number of foreign brands available through the developing ... Read More
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