Category: Dairy Products
Morocco Dairy Products
-
Morocco Plant-Based Dairy
... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More
-
Morocco Yoghurt and Sour Milk Products
... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More
-
Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
-
Morocco Dairy Products and Alternatives
... seen in the previous year, this has not been sufficient to restore consumer confidence. Inflation in Morocco began to rise in November 2022, culminating in a peak of 10.1% in February 2023, driven by soaring ... Read More
-
Morocco Cheese
... of two 24-portion packs of its La Vache Qui Rit brand and a free 8-portion pack with the purchase of two 16-portion versions. Similarly, Copag provided a free 16-portion pack with the purchase of two ... Read More
-
Morocco Other Dairy
... consumers face tighter budgets. Additionally, the category's relatively small size, limited scope for innovation in products like fromage frais and quark, and perceived lack of growth opportunities have led dairy companies to deprioritise this segment. ... Read More
-
Morocco Ice Cream
... to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited ... Read More
-
Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
-
Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
-
Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
-
Dairy Products and Alternatives in Morocco
... the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, ... Read More
-
Yoghurt and Sour Milk Products in Morocco
... economic recession, consumers exhibited a trend of curtailing yoghurt consumption, considering it a discretionary product. This shift resulted in reduced consumption frequency, even as manufacturers persisted in outreach efforts to the mass market by employing ... Read More
-
Cheese in Morocco
... constraints prompted budget-conscious consumers to opt for single units of spreadable cheese, primarily available at independent groceries and dairy shops. Concurrently, the rise of large tube or oblong packaging, accommodating up to 96 portions, gained ... Read More
-
Ice Cream in Morocco
... of global supply chains, weakened the purchasing power of the majority of Moroccans, the majority of which belong to lower-income groups. Within a context of continuing economic uncertainty, consumers limited their intake of perceived non-essential ... Read More
Research Assistance
