Category: Food
Morocco Food
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Starchy Roots in Morocco
... as Niçoise salad, tajines, and as French fries, offering quick snack options. Euromonitor International's Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Food Preparation Appliances in Morocco
... for many Moroccan households, particularly blenders and juice extractors. With people back to busy lifestyles outside the home, there has been growing demand for food preparation appliances that help reduce the time needed to prepare ... Read More
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Vegetables in Morocco
... restrictions on exports of certain produce, aiming to ensure local availability and price stability. The surge in tomato prices caused a shift towards packaged tomato pastes and purées, impacting the foodservice sector. Similarly, onions faced ... Read More
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Sugar and Sweeteners in Morocco
... increasing health consciousness prevailing among Moroccan consumers, prompting a shift towards healthier dietary choices and reduced sugar intake. Euromonitor International's Sugar and Sweeteners in Morocco report offers a comprehensive guide to the size and shape ... Read More
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Fresh Food in Morocco
... domestic demand, primarily influenced by the inflationary pressures impacting raw materials and consumer goods, notably energy products. Import-related inflation surged to unprecedented levels, further exacerbating the economic slowdown. This, in turn, eroded household confidence, resulting ... Read More
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Nuts in Morocco
... at home and in various foodservice outlets. Euromonitor International's Nuts in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Rice, Pasta and Noodles in Morocco
... primary staple, rice is increasingly becoming the second most consumed staple. As Moroccan palates expand with exposure to various cuisines, especially Asian, the inclusion of rice-based dishes has become more common. The presence of Asian ... Read More
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Processed Fruit and Vegetables in Morocco
... are prompting consumers to seek time-saving food options. Smaller foodservice outlets are also using these products to cater to their customers. Euromonitor International's Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the ... Read More
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Baked Goods in Morocco
... moving away from modern dishes like pasta or rice-based meals, and even breakfast cereals, to embrace bread-based meals. This shift can be attributed to the growth of family-run bakers and pastry shops, particularly those located ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Morocco
... as less healthy due to the additives and preservatives required for extended shelf life. Instead, many prefer to purchase fresh chicken or red meat by weight. The category remains stagnant, with limited product development and ... Read More
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Breakfast Cereals in Morocco
... cost and less satisfying nature compared to traditional alternatives. Many consumers have switched to lower-priced brands like Sante, Revey, and private label brands such as Marjane and Casino, eroding the market share of pricier brands ... Read More
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Staple Foods in Morocco
... resulting in reduced domestic demand amid inflationary pressures. Notably, the prices of raw materials and consumer goods, especially energy products, reached unprecedented highs, leading to an increase in imported inflation. Consumer goods saw a notable ... Read More
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Cooking Ingredients and Meals in Morocco
... prices, explained by the weakness of global demand. The national economy has witnessed a marked slowdown in its economic growth under the combined effects of drought and inflation. This led to a slowdown in domestic ... Read More
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Edible Oils in Morocco
... the blow of hot arid winds (Chergui) from the desert in April and May, which precipitated the falling off the leaves of the olives. Low production was also compounded by the high prices of inputs, ... Read More
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Meals and Soups in Morocco
... of taste, sensitive to price and, to a lesser extent, health and wellness benefits, the demand for ready meals remained low at the end of the review period. Ready meals tend to be consumed occasionally ... Read More
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Sauces, Dips and Condiments in Morocco
... of the review period. The drought and the severe cold winter weather severely impacted local production. Besides, strong global demand pushed Moroccan producers to export their tomato production instead of selling it on the national ... Read More
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Sweet Spreads in Morocco
... honey and only moderate growth in the main category, jams and preserves. The demand for jams and preserves is affected by changes in Moroccan consumers’ consumption habits. For example, more Moroccan consumers are turning to ... Read More
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Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
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Dairy Products and Alternatives in Morocco
... the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, ... Read More
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Yoghurt and Sour Milk Products in Morocco
... economic recession, consumers exhibited a trend of curtailing yoghurt consumption, considering it a discretionary product. This shift resulted in reduced consumption frequency, even as manufacturers persisted in outreach efforts to the mass market by employing ... Read More
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Cheese in Morocco
... constraints prompted budget-conscious consumers to opt for single units of spreadable cheese, primarily available at independent groceries and dairy shops. Concurrently, the rise of large tube or oblong packaging, accommodating up to 96 portions, gained ... Read More
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Baby Food in Morocco
... by economic uncertainties stemming from the global crisis. A consensus has emerged among Moroccan couples to postpone parenthood due to economic consequences and uncertainty. Fertility rates had already been declining due to factors like high ... Read More
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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous ... Read More
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