Category: Cosmetics & Personal Care
Africa Cosmetics & Personal Care
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Skincare in South Africa
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The skincare market consists of the retail sale of facial care, body care, hand care, depilatories, and make-up ... Read More
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Angola Beauty and Personal Care
... produced skin and hair products experienced more modest price hikes driven by inflation and manufacturing expenses. Demand for national brands and products has surged due to an expanded range of offerings. This increase in supply ... Read More
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Egypt Colour Cosmetics
... increased by more than 40% in 2023 following considerable price increases in 2022 after the devaluation of the Egyptian pound. All these increases in price left consumers overwhelmed and they consequently had to decrease the ... Read More
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Egypt Depilatories
... crucial in the context of fast-paced modern lifestyles. Perceptions of razors and blades have changed, with demand growing every year and the market expanding, which has made manufacturers respond and increase the variety of women’s ... Read More
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Egypt Men's Grooming
... products significantly increased. Reasons for these price rises included a big increase in the prices of imported raw materials due to the devaluation of the Egyptian pound. In addition, the increase in fuel prices affected ... Read More
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Egypt Sun Care
... decline in the final year of the review period, there was a significant increase in value sales of these products. This change can primarily be attributed to a substantial rise in the prices of sun ... Read More
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Egypt Skin Care
... pound, which made imported raw materials and finished products much more expensive. Even locally produced products faced higher production costs due to factors such as inflation and rising energy prices. These cost increases were often ... Read More
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Egypt Mass Beauty and Personal Care
... than 35%. The marked rise in prices, and lack of governmental control over prices, adversely affected consumer purchasing power. As a result, consumers focused their spending power on essential items and looked to trade down ... Read More
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Egypt Premium Beauty and Personal Care
... of premium beauty and personal care during the year. Firstly, the low purchasing power of consumers had a detrimental impact on the segment’s performance. Facing economic challenges and high inflation rates, consumers had to tighten ... Read More
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Egypt Baby and Child-Specific Products
... as the difficult economic situation led consumers to rationalise their spending. Growth was largely driven by rising prices, which meant consumers were spending more per item, even if they were buying fewer items overall. Prices ... Read More
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Egypt Deodorants
... increases in its prices. Indeed, prices increased by more than 40% in 2023 due to the devaluation of the Egyptian pound in December 2022 and the unstable economic situation, as inflation skyrocketed. The increased prices ... Read More
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Egypt Fragrances
... occurred for several reasons. Most fragrances are imported and the devaluation of the Egyptian pound had a huge impact on the category. As the Egyptian pound depreciated against major currencies, imported fragrances became more expensive. ... Read More
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Egypt Oral Care
... currency fluctuations, with the Egyptian pound weakening, which increased the cost of imported oral care products. The category also suffered from supply chain disruptions and global inflation, with global supply chain issues affecting the availability ... Read More
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