Category: Children's HBC
Africa Children's HBC
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Wipes in South Africa
... to cost-reducing opportunities. In health and beauty specialists, rewards programmes and promotional activity were effective in creating greater brand awareness and sales. Examples include three-for-the-price-of-two, encouraging consumers to buy more and boosting volume sales. Euromonitor ... Read More
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Nappies/Diapers/Pants in South Africa
... performance over the review period, local consumers have had to adapt and change their purchasing habits given the tough economic climate. This has resulted in individuals focusing on a number of factors when choosing which ... Read More
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Wipes in Algeria
... offset enduring inflationary pressures, however, as all categories saw volume growth rates slow from the previous year due to weakened purchasing power among consumers. Nonetheless, demand remained robust on the whole thanks to rising appreciation ... Read More
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Nappies/Diapers/Pants in Algeria
... to save money by favouring reusable cloth nappies. Together with the gradual easing of inflationary pressures, the same factors caused a modest dip in current value growth. Demand remained fairly resilient on the whole, however, ... Read More
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Nappies/Diapers/Pants in Tunisia
... and many consumers opted for reusable home-made cloth nappies instead. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Nappies/Diapers/Pants in Cameroon
... informal sector is thriving due to its low price offering and this is putting significant pressure on formal retail sales. In response, key brands lowered prices by over 7% with standard diapers seeing the sharpest ... Read More
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Nappies/Diapers/Pants in Nigeria
... increased costs of imported raw materials, foreign exchange instability, and the devaluation of the local currency, which has reduced consumer purchasing power. As a result, many consumers sought cheaper alternatives, such as reusable nappies, while ... Read More
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Wipes in Nigeria
... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More
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Wipes in Cameroon
... wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Cameroon. Amid growing demand, category performance was hindered by significant supply issues in 2024. There are lingering effects from the government’s ... Read More
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Wipes in Morocco
... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More
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Nappies/Diapers/Pants in Morocco
... marriage and starting a family and increased use of contraception. In addition, manufacturers are facing a reduction in daily nappy usage, as economic pressures push parents to stretch their supplies. Industry analysts estimate that average ... Read More
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Nappies/Diapers/Pants in Egypt
... which has reduced the number of potential consumers. In addition, high inflation and rising living costs have placed significant pressure on household budgets, forcing many consumers to prioritise essential expenses over discretionary purchases. Faced with ... Read More
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Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Super Absorbent Polymers Market By Type (Sodium Polyacrylate Poly Acrylamide Co-polymer, and Others), By Application (Disposable Diapers, Adult Inconsistence products, Feminine Hygiene Products, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... vital role in absorbing and retaining liquids in these products. They can absorb hundreds of times their own weight in aqueous liquids within seconds. Rising global population coupled with increasing health awareness is boosting the ... Read More
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Baby Personal Care in South Africa
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The baby personal care market consists of retail sale of baby toiletries and diapers. ... Read More
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Cameroon Baby and Child-Specific Products
... the fastest-growing categories. Improved affordability made baby wipes a more accessible option for parents. In addition, easy access across various retail channels further contributed to the surge in demand. Leading brands in this area include ... Read More
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Tunisia Baby and Child-Specific Products
... there was a marked increase in new domestic entrants such as Calino and Isis Pharma. These brands gained traction due to several factors. Firstly, they offered more affordable pricing compared to imported alternatives, widening their ... Read More
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Morocco Baby and Child-Specific Products
... The number of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s ... Read More
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South Africa Baby and Child-Specific Products
... category. This ongoing positive performance resulted in the entrance of several independent Clicks Baby stores and Mr Price Baby, which offer items from major brands such as Pampers, Huggies, Purity, Nuk Avent and even Joie. ... Read More
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Nigeria Baby and Child-Specific Products
... followed by a double-digit decline in 2023. In particular, an even higher rate of inflation in 2023 led to weaker consumer spending power and strong price rises for all brands. This drove strong retail current ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Egypt Baby and Child-Specific Products
... as the difficult economic situation led consumers to rationalise their spending. Growth was largely driven by rising prices, which meant consumers were spending more per item, even if they were buying fewer items overall. Prices ... Read More
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Baby and Child-Specific Products in Algeria
... demand was underpinned by relatively high birth rates in Algeria. Moreover, because parents invariably prioritise the wellbeing of their children, volume growth potential was not as negatively affected by price hikes and falling purchasing power ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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