Category: Cosmetics & Personal Care
Africa Cosmetics & Personal Care
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Nigeria Oral Care
... pressure. By contrast, retail volume and value (constant 2023 prices) sales of oral care declined as consumer spending power weakened. The major oral care categories, toothpaste and manual toothbrushes, continued to be regarded as essential ... Read More
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Nigeria Premium Beauty and Personal Care
... the effects of high inflation on prices and consumer spending power. Moreover, most categories of premium beauty and personal care are quite niche in Nigeria. As consumers focused on essentials and spending on luxuries reduced ... Read More
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Nigeria Bath and Shower
... volume for all categories of bath and shower. While bath and shower posted a moderate increase in retail value (constant 2023 prices) sales in 2023, this was solely due to the dominant category, bar soap, ... Read More
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Nigeria Fragrances
... with consumer purchasing power under severe pressure. Rises in unit prices led to growth in retail current value terms in 2023, but real value sales decreased. Nonetheless, fragrances remain very essential for much of the ... Read More
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Nigeria Deodorants
... retail current value sales was due to high inflation, which exerted strong upward pressure on prices, but limited consumer spending power and, therefore, the demand for deodorants. Euromonitor International's Deodorants in Nigeria report offers a ... Read More
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Nigeria Baby and Child-Specific Products
... followed by a double-digit decline in 2023. In particular, an even higher rate of inflation in 2023 led to weaker consumer spending power and strong price rises for all brands. This drove strong retail current ... Read More
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Nigeria Colour Cosmetics
... in unit prices drove strong retail current value growth. However, all categories recorded declines in retail volume and value (constant 2023 prices) terms. With most colour cosmetics imported into the country, products were heavily affected ... Read More
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Nigeria Depilatories
... some fluctuation due to the effects of the Coronavirus (COVID-19) pandemic and high inflationary pressure on prices, purchasing power and the cost-of-living. Towards the end of the review period the demand for depilatories in Nigeria ... Read More
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Nigeria Sun Care
... the review period. However, this performance was due to high inflation during the year, which exerted strong upward pressure on unit prices. Higher prices dampened demand and retail volume sales fell strongly, along with retail ... Read More
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Nigeria Men's Grooming
... sales and retail value (constant 2023 prices) sales dropped strongly across the board. The exception was the main category, men’s razors and blades, which saw a moderate decrease in retail volume sales and a small ... Read More
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Nigeria Beauty and Personal Care
... across categories as consumers struggled with heavy pressure on disposable incomes and purchasing power. Manufacturers were further affected by harsh rises in production costs. These issues were compounded by the strong depreciation of the local ... Read More
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Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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