Category: Cosmetics & Personal Care
Tunisia Cosmetics & Personal Care
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Tunisia Baby and Child-Specific Products
... there was a marked increase in new domestic entrants such as Calino and Isis Pharma. These brands gained traction due to several factors. Firstly, they offered more affordable pricing compared to imported alternatives, widening their ... Read More
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Tunisia Skin Care
... Tunisia are now leveraging social media platforms as a pivotal strategy for advertising. Channels such as Facebook and Instagram have emerged as crucial avenues for brands to engage and interact with consumers. Particularly, the demographic ... Read More
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Tunisia Sun Care
... and 2-in-1 sun care products represent the latest trend in sun care. Examples include sun care with CC cream, such as SVR, offerings with anti-ageing agents like Filorga, and those featuring anti-stain treatment, such as ... Read More
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Tunisia Depilatories
... stocked brands like Gillette Blue II Women and Gillette Simply Venus. However, in 2023, Bic introduced its Bic Twin Lady brand into these outlets, aiming to enhance its competitive edge against Gillette. This strategic expansion ... Read More
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Tunisia Bath and Shower
... a decline in demand, particularly among upper-income consumers. This shift can be attributed to the increasing availability of liquid soap in both modern and traditional retailers. Domestic companies played a significant role in this transition ... Read More
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Tunisia Fragrances
... with a decrease in Tunisian purchasing power, deterred consumers from making purchases, contributing to the overall decline in demand. Furthermore, the market faced challenges from illegally imported fragrances from European countries, sold through informal channels ... Read More
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Tunisia Oral Care
... or adherence to daily oral care regimens. Many new product introductions targeted both teeth whitening and fresher breath, featuring advanced toothbrushes designed to enhance brightness. Projections suggest that oral care brands will strive to meet ... Read More
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Tunisia Colour Cosmetics
... volume growth but rather a slowdown compared to previous years. The shift in consumer preferences can be attributed to the increased availability of new brands imported from various countries, such as Essence, Artdeco, and Revolution. ... Read More
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Tunisia Premium Beauty and Personal Care
... inflation and rising prices had a significant impact, particularly since most premium beauty and personal care products are imported. Secondly, the decline in Tunisian purchasing power led consumers to shift their preferences from premium to ... Read More
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Tunisia Men's Grooming
... across Tunisia. These brands established a widespread presence throughout the country, offering affordable pricing that appealed to both low and middle-income consumers. As a result, they became the preferred choice for many individuals seeking convenient ... Read More
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Tunisia Mass Beauty and Personal Care
... as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. There was a notable improvement in both product quality and packaging standards. This progress was driven by the competitive pricing of domestic brands compared to imports ... Read More
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Tunisia Deodorants
... for deodorants, leading to a downturn in sales volume within the category. As prices escalate, consumers become more price-sensitive, resulting in decreased purchasing power and a subsequent reduction in demand for deodorants. Euromonitor International's Deodorants ... Read More
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Tunisia Hair Care
... best performing category. On the contrary, the demand for colourants experienced a stagnation in 2023, primarily due to the rising popularity of hair salons specialising in hair colouring services. Many women opt for professional hair ... Read More
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Tunisia Beauty and Personal Care
... surge in value can be predominantly attributed to inflationary pressures and widespread price escalations stemming from the prevailing economic climate. As Tunisia grapples with the repercussions of an economic downturn, the discernible decline in purchasing ... Read More
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Tissue and Hygiene in Tunisia
... and also slower growth in the economy, as Tunisia continued to grapple with persistent drought and external financing challenges, aligned with increasing debt. Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide ... Read More
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Menstrual Care in Tunisia
... discounting from the major brands such as Lilas and Nana. However, Procter & Gamble’s Always offered the most generous discounts, such as 50% off a second packet of panty liners. It also offered bundles of ... Read More
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Nappies/Diapers/Pants in Tunisia
... nappies instead, as they looked to cut down on spending. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Away-From-Home Tissue and Hygiene in Tunisia
... growth, though constant value growth was more moderate, as inflation continued to be high. Volume growth was also moderate and was party supported by a recovery in tourist numbers. With customers looking to save costs, ... Read More
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Retail Adult Incontinence in Tunisia
... In addition, Tunisia’s population is ageing, with more people being aged 65 and over, and with older people being the main consumer base, this also supported increased volume sales. Euromonitor International's Retail Adult Incontinence in ... Read More
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Depilatories in Tunisia
... terms in 2022. Euromonitor International's Depilatories in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you ... Read More
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Mass Beauty and Personal Care in Tunisia
... launching new brands at affordable prices compared to imported ones. In 2022, several new ranges in the skin care, sun care, and men’s grooming products made an entry. Much of the development of the local ... Read More
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Deodorants in Tunisia
... case for deodorant sprays, which are often selected as less expensive alternatives to purchasing a fragrance. Euromonitor International's Deodorants in Tunisia report offers a comprehensive guide to the size and shape of the market at ... Read More
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Fragrances in Tunisia
... considerable time at home. Given that fragrances tend to be worn to work or when engaging in social events, such as attending family celebrations or when dining out, the lifting of restrictions in 2022 enabled ... Read More
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Sun Care in Tunisia
... e-commerce. Demand remains limited due to a lack of advertising by the company. Compared to imported brands, the price of Narcisse Sund is highly competitive, an important product feature given the economic climate and inflationary ... Read More
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Hair Care in Tunisia
... professional hair care. In 2022, the number of products illegally imported from Libya and Algeria experienced a marked increase. Legitimate international brands went out of stock but were available in the parallel market. Several hair ... Read More
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