Category: Cosmetics & Personal Care
Kenya Cosmetics & Personal Care
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Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Tissue and Hygiene in Kenya
... growth, driven by continued urbanisation, higher disposable incomes, and the shift away from traditional hygiene products towards disposable alternatives. Eco-friendliness and sustainability emerged as key regulatory and consumer priorities, prompting significant investment... Euromonitor International's Tissue ... Read More
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Menstrual Care in Kenya
... production significantly contributed to growth, directly addressing affordability challenges previously faced by approximately 67% of women and girls who could not purchase menstrual products. Standard towels with wings proved particularly d... Euromonitor International's Menstrual Care ... Read More
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Retail Adult Incontinence in Kenya
... and adoption. Moderate/heavy adult incontinence products dominated the category, showing the strongest growth due to their exclusivity in the local market. Consumers needing lighter protection typically resorted to alternative... Euromonitor International's Retail Adult Incontinence in ... Read More
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Kenya: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Kenya and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Retail Adult Incontinence in Kenya
... a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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Depilatories in Kenya
... Now, post-pandemic, with salons reopen, this trend is continuing for many as consumers seek to save money in an uncertain economic climate with high inflationary pressures. Thus ongoing retail sales for depilatories. Euromonitor International's Depilatories ... Read More
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Colour Cosmetics in Kenya
... care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is ... Read More
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