Category: Cosmetics & Personal Care
Kenya Cosmetics & Personal Care
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Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Retail Adult Incontinence in Kenya
... a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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Depilatories in Kenya
... Now, post-pandemic, with salons reopen, this trend is continuing for many as consumers seek to save money in an uncertain economic climate with high inflationary pressures. Thus ongoing retail sales for depilatories. Euromonitor International's Depilatories ... Read More
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Colour Cosmetics in Kenya
... care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is ... Read More
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Sun Care in Kenya
... Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Fragrances in Kenya
... Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the ... Read More
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Skin Care in Kenya
... is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Estée Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which ... Read More
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