Category: Cosmetics & Personal Care
Africa Cosmetics & Personal Care
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Morocco Men's Grooming
... category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, as well as the growing three-day beard trend amongst young men, which are both leading to a reduction in ... Read More
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Tunisia Baby and Child-Specific Products
... there was a marked increase in new domestic entrants such as Calino and Isis Pharma. These brands gained traction due to several factors. Firstly, they offered more affordable pricing compared to imported alternatives, widening their ... Read More
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Morocco Bath and Shower
... and liquid soap, thus sustaining trends that were in evidence prior to the onset of the pandemic. As a result, body wash/shower gel and liquid soap sales picked up again considerably towards the end of ... Read More
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Tunisia Skin Care
... Tunisia are now leveraging social media platforms as a pivotal strategy for advertising. Channels such as Facebook and Instagram have emerged as crucial avenues for brands to engage and interact with consumers. Particularly, the demographic ... Read More
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Tunisia Sun Care
... and 2-in-1 sun care products represent the latest trend in sun care. Examples include sun care with CC cream, such as SVR, offerings with anti-ageing agents like Filorga, and those featuring anti-stain treatment, such as ... Read More
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Tunisia Depilatories
... stocked brands like Gillette Blue II Women and Gillette Simply Venus. However, in 2023, Bic introduced its Bic Twin Lady brand into these outlets, aiming to enhance its competitive edge against Gillette. This strategic expansion ... Read More
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Morocco Depilatories
... products with basic functions, changing razors and blades less frequently, or turning back to economic alternatives such as sugaring. Nonetheless, recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a ... Read More
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Morocco Oral Care
... lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumption of toothpaste and manual toothbrushes is far lower than in many neighbouring countries. Thus, there is plenty more room for growth. Euromonitor ... Read More
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Morocco Hair Care
... Positive sales growth despite the high levels of maturity in the category is being driven by innovation and new product development. New products often have advanced formulae, innovative ingredients, and novel benefits, while key brands ... Read More
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Tunisia Bath and Shower
... a decline in demand, particularly among upper-income consumers. This shift can be attributed to the increasing availability of liquid soap in both modern and traditional retailers. Domestic companies played a significant role in this transition ... Read More
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Tunisia Fragrances
... with a decrease in Tunisian purchasing power, deterred consumers from making purchases, contributing to the overall decline in demand. Furthermore, the market faced challenges from illegally imported fragrances from European countries, sold through informal channels ... Read More
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Tunisia Oral Care
... or adherence to daily oral care regimens. Many new product introductions targeted both teeth whitening and fresher breath, featuring advanced toothbrushes designed to enhance brightness. Projections suggest that oral care brands will strive to meet ... Read More
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Morocco Baby and Child-Specific Products
... The number of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s ... Read More
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Morocco Deodorants
... more men purchasing deodorants to carry with them and use throughout the day to freshen up. Another significant factor contributing to the growth of deodorants was the poor economic performance in 2023, as deodorants, specifically ... Read More
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Morocco Fragrances
... in the review period, as consumers shifted to mass fragrances. Mass women’s fragrances saw the fastest increase in the final year of the review period. Mass women’s fragrances has benefited more than most beauty and ... Read More
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Tunisia Colour Cosmetics
... volume growth but rather a slowdown compared to previous years. The shift in consumer preferences can be attributed to the increased availability of new brands imported from various countries, such as Essence, Artdeco, and Revolution. ... Read More
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Tunisia Premium Beauty and Personal Care
... inflation and rising prices had a significant impact, particularly since most premium beauty and personal care products are imported. Secondly, the decline in Tunisian purchasing power led consumers to shift their preferences from premium to ... Read More
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Tunisia Men's Grooming
... across Tunisia. These brands established a widespread presence throughout the country, offering affordable pricing that appealed to both low and middle-income consumers. As a result, they became the preferred choice for many individuals seeking convenient ... Read More
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Tunisia Mass Beauty and Personal Care
... as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. There was a notable improvement in both product quality and packaging standards. This progress was driven by the competitive pricing of domestic brands compared to imports ... Read More
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Morocco Mass Beauty and Personal Care
... masstige brands. The gloomy economic environment has affected sales of premium brands, while improving quality and new developments in masstige products have also helped to lure consumers away from expensive brands. Masstige brands such as ... Read More
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Tunisia Deodorants
... for deodorants, leading to a downturn in sales volume within the category. As prices escalate, consumers become more price-sensitive, resulting in decreased purchasing power and a subsequent reduction in demand for deodorants. Euromonitor International's Deodorants ... Read More
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Tunisia Hair Care
... best performing category. On the contrary, the demand for colourants experienced a stagnation in 2023, primarily due to the rising popularity of hair salons specialising in hair colouring services. Many women opt for professional hair ... Read More
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Morocco Beauty and Personal Care
... consumers became very price sensitive and sought ways to save money while doing everyday shopping. Current value growth was also dampened by price discounts, which were often employed by manufacturers to improve retail volume sales. ... Read More
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Tunisia Beauty and Personal Care
... surge in value can be predominantly attributed to inflationary pressures and widespread price escalations stemming from the prevailing economic climate. As Tunisia grapples with the repercussions of an economic downturn, the discernible decline in purchasing ... Read More
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Morocco Sun Care
... enjoyed steady development due to the expansion of tourism, with tourists looking to protect their skin in Morocco’s hot climate. Another influential factor to consider is the increased awareness amongst the local population of the ... Read More
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