Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
-
Hypermarkets in Romania
... since 2021, with the importance of proximity shopping growing as consumers focus on daily essentials. The elimination of COVID-19 restrictions at the beginning of March 2022, led to heightened activity in travel and consumer food ... Read More
-
Convenience Retailers in Romania
... items. Reduction of purchasing power due to inflation, increased interest for proximity shopping, with convenience stores gaining consumer budgets allocated to essential products for daily needs. In addition, following the lifting of COVID-19 restrictions in ... Read More
-
Retail E-Commerce in Romania
... industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware ... Read More
-
Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
-
Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
-
Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
-
Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
-
Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
-
Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
-
Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
-
Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
-
Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
-
Romania Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
-
Romania Leather and Footwear Market Outlook (2019-2027)
... data from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
-
Writing Instruments in Romania
... Euromonitor International's Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the ... Read More
-
Jewellery in Romania
... lifting of pandemic restrictions on events led to a surge in weddings and other special events in 2023, boosting demand for products such as wedding rings. Indeed, women’s rings remain the most popular product in ... Read More
-
Personal Accessories in Romania
... declining purchasing power, they continue to demonstrate high brand loyalty. In addition, some Romanians now regard fine jewellery and high watches as a good hedge against inflation, reflected in strong sales for these categories in ... Read More
-
Traditional and Connected Watches in Romania
... affordable products or delayed their purchases, while others have started viewing luxury watches as a viable investment opportunity. This shift in perception is driven by the belief that investing in watches can serve as a ... Read More
-
Bags and Luggage in Romania
... and other factors. This led many Romanians to opt for more affordable products. Euromonitor International's Bags and Luggagein Romania report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Home Laundry Appliances in Romania
... uncertainty, inflationary pressures, and high energy prices. As such, volume sales remain in a slump due to many consumers postponing their big-ticket purchases, while others trad down to cheaper models if a new home laundry ... Read More
-
Personal Care Appliances in Romania
... social lives, thus paying more attention to their appearance and grooming habits. We are also seeing the rising popularity of water parks, spas, and beach areas, supporting sales of body shavers for example – in ... Read More
-
Microwaves in Romania
... is unhealthy due to the loss of nutrients. On the other hand, the more positive growth seen in previous years reflected the influence the pandemic had on consumer lifestyles, meaning more cooking at home and ... Read More
-
Dishwashers in Romania
... Arctic SA) is the most prominent brand, with Whirlpool (Whirlpool Romania SRL) as the only other brand with double-digit shares – beyond which the category is fragmented. A further factor supporting sales is that many ... Read More
-
Refrigeration Appliances in Romania
... of the pandemic. For example, freezers were popular during the lockdowns, as consumers were confined to home and sought to order frozen products which they could store and stockpile for convenience. Meanwhile, fridges (without freezers) ... Read More
-
Consumer Appliances in Romania
... appliances remain low, as many consumers are postponing their big-ticket purchases until a time of economic stability. That said, we are also seeing an element of polarisation in sales, with higher-income consumers seeking innovative models ... Read More
Research Assistance
