Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Romania Cigarettes
... The end of the pandemic lowered concerns about the complications to smokers who became infected with COVID-19. The return to pre-pandemic lifestyles, with more time spent out of the home, also reduced concerns about smoking ... Read More
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Romania Tobacco
... all retail channels in Romania supports the positive performance of tobacco, with the presence of cigarettes on retailer’s shelves a must especially for the vast network of small local grocers. In fact, the sale of ... Read More
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Romania Homewares
... categories such as food storage, dinnerware, and beverageware, reflects a growing preference for glass over plastic. This preference is being driven by factors such as perceived quality, aesthetic appeal, environmental concerns, and considerations for health ... Read More
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Romania Home and Garden
... such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour. Economic uncertainty led many consumers to become more cautious with their spending, prioritising essential purchases over discretionary ... Read More
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Romania Sunglasses
... overall in this regard, however, in part because rising health awareness is making people more mindful of the importance of shielding their eyes from harmful UV rays. The related trend of increasing participation in outdoor ... Read More
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Romania Gardening
... array of products, both in terms of brands and prices. According to players such as Madex International and Agrocosm, categories like seeds and watering experienced strong performances as consumers spent more time in their gardens ... Read More
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Romania Home Improvement
... to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiating better deals with their suppliers. Demand for home improvement products was also maintained by the growing offer of Buy Now, Pay ... Read More
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Romania Spectacles
... demand continues to be depressed by high inflation, in that rising prices and the erosion of purchasing power are discouraging consumers from buying new spectacle lenses, frames and readymade reading glasses unless those they already ... Read More
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Romania Contact Lenses and Solutions
... in 2023. This is mainly explained by stubbornly high inflation, which continues to drive up unit prices, erode purchasing power and make consumers more cautious in their spending habits. Nonetheless, demand remains fairly resilient on ... Read More
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Romania Eyewear
... is mainly explained by stubbornly high inflation, which continues to drive up unit prices and erode confidence and purchasing power among consumers. These conditions have made many people inclined to rein in spending, including by ... Read More
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Romania Home Furnishings
... or to postpone their purchases altogether. To attract shoppers, some retailers tried introducing promotions as well as Buy Now, Pay Later options. For instance, Mobexpert offered its Mobexpert Credit Card to shoppers which allowed them ... Read More
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Romania Traditional Toys and Games
... and games is a category which is still flooded with counterfeit or low-quality products, coming mostly from China. At the opposite end of the spectrum, Romanians are showing a rising preoccupation with the materials with ... Read More
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Romania Video Games
... all age groups were key positive factors. On the other hand, inflation and pressure on consumers’ budgets led numerous Romanians to embrace gaming as a more affordable leisure activity. By the end of the review ... Read More
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Romania Toys and Games
... living standards and changing consumer lifestyles, as well as a continued high rate of inflation, which drove up unit prices and thus value growth. In addition, the number of adults buying toys and games for ... Read More
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Romania Deodorants
... which led to contractions in various product categories within beauty and personal care. However, in 2023 volume sales still failed to recover to the 2019 (pre-pandemic) level – this is expected in 2025. While the ... Read More
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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