Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Romania Other Pet Food
... category was less impacted by cost of living pressures which characterised the market in 2023, due to the fact that other pets, such as birds and small mammals, trend to be less expensive to keep ... Read More
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Romania Cat Food
... In addition, the number of cats in the country will continue to increase, following the total elimination of COVID-19 restrictions that postponed cat adoption and increased the rate of abandonment. Euromonitor International's Cat Food in ... Read More
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Romania Pet Care
... waning inflationary pressures, which will have a positive impact on real household incomes. This will, in turn, make pet care products more affordable to owners affected by the high cost of living. Indeed, lower year-on-year ... Read More
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Romania Dog Food
... waning inflationary pressures, which will make commercially-prepared products more affordable to lower-income owners affected by the high cost of living. This will be especially the case for dogs kept outside as guard dogs in the ... Read More
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Romania Pet Products
... willing to lavish their pets with care and attention, in order to support their health and wellbeing. This will be especially the case amongst urban pet owners, who are more likely to view their pets ... Read More
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Menstrual Care in Romania
... a more educated and informed consumer base, which is increasingly aware of the diverse range of product options available. Romanian consumers are becoming more discerning, prioritising products that offer both effectiveness and comfort while also ... Read More
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Nappies/Diapers/Pants in Romania
... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... previous year, benefiting sales of away-from-home tissue and hygiene products. According to data from the National Institute of Statistics, the year witnessed a 4% increase in the number of tourism establishments and tourists, contributing to ... Read More
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Retail Tissue in Romania
... premiumisation. This led to further polarisation in pack sizes, with both large and small packaging seeing increased adoption. Consumers became more cautious in their purchasing decisions, seeking out special offers and discounts and displaying less ... Read More
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Retail Adult Incontinence in Romania
... to evolve, there has been a marked reduction in the associated stigma, leading to greater acceptance and accessibility of retail adult incontinence offerings. This increased availability and proactive promotion of such products have contributed significantly ... Read More
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Tissue and Hygiene in Romania
... their pricing strategies, passing on a portion of the cost increases to consumers. The growth in unit prices also mirrored a heightened demand for premium products, as Romanians increasingly sought tissue and hygiene solutions that ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Home Products Specialists in Romania
... began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due ... Read More
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Health and Beauty Specialists in Romania
... a strong sales position that continued to be in place across the review period. Chemists/pharmacies have benefited from consumers' ongoing and immediate need for medicine and drugs that are necessities, whether they are Rx or ... Read More
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Apparel and Footwear Specialists in Romania
... were lifted in March 2022. The enthusiasm for visiting apparel and footwear stores came after opening hours were limited, and access to shopping malls and stand-alone outlets was only allowed if the consumer had a ... Read More
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Direct Selling in Romania
... began in March 2022, and resulted in a strong uplift of consumers in physical store. Eliminating constraints for travelling and entertainment in 2022 also impacted results in 2023, as available incomes were transferred to outdoor ... Read More
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Retail in Romania
... Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are ... Read More
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Supermarkets in Romania
... of products compared to convenience stores. Proximity sustains sales of fresh bakery products made on-site and by sales in dedicated areas for unpackaged dairy, processed meat and seafood. These unpackaged areas offer goods cheaper than ... Read More
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Discounters in Romania
... to other channels that offer a higher volume of deals and discounts. Affordable price points for most products in discounters, in addition to proximity and convenience, aided the ongoing growth of the channel. This positive ... Read More
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General Merchandise Stores in Romania
... stores have never really developed as a retail concept in a country with a strong tradition of highly specialised non-grocery retailers that often sell only one type of product but offer every variation of this ... Read More
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Small Local Grocers in Romania
... in 2022 propelled travelling and bolstered spending in consumer food service. With consumers' priorities focused on leisure and entertainment post-pandemic, purchases moved to modern retailing, which offers a wider selection of food and non-food. Despite ... Read More
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Appliances and Electronics Specialists in Romania
... vouchers through a scrappage scheme, driving replacement sales. The Administration finances the program Rabla (“Scrap”) for electrical appliances for the Environment Fund and offers discount vouchers for the purchase of new household appliances. The programme ... Read More
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