Category: Consumer Goods & Retailing
Africa Consumer Goods & Retailing
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Retail Adult Incontinence in Morocco
... products, partnered with ongoing ageing in Morocco, which widens the consumer base and drives sales. Despite improved retail volume growth and increasing availability of lower-priced brands, Moroccans' awareness does remain limited. In addition, many users ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Away-From-Home Tissue and Hygiene in Algeria
... during the pandemic, followed high inflation in 2022, the on-trade sector experienced a strong recovery in 2023, boosting retail tissue sales growth despite more cautious spending by consumers as a result of declining purchasing power. ... Read More
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Menstrual Care in Algeria
... Healthy volume growth was also supported by menstrual care products remaining essential products for many women in the country, as well an increasing population. Euromonitor International's Menstrual Care in Algeria report offers a comprehensive guide ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Retail Adult Incontinence in Kenya
... a growing regard for the transformative impact of using adult incontinence products in this country. Social stigma surrounding incontinence hinders open discussions, and impacts the purchase of these products, as individuals may be reluctant to ... Read More
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Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
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Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
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Nappies/Diapers/Pants in Algeria
... started to dampen volume sales. In order to boost demand, strengthen brand awareness and expand their customer base, producers increased their current prices at a level below the inflation rate. As a result of the ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More
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Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Tissue and Hygiene in Uganda
... urbanisation are impacting products like retail tissue, AFH tissue, nappies, and diapers. Leading brands continue to excel, with international dominance in hygiene and local dominance in tissues. Improved living standards, propelled by a doubling of ... Read More
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Dishwashing in Kenya
... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More
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Nappies/Diapers/Pants in Morocco
... fall, with the birth rate dropping below 17 per 1,000 persons. While the outbreak of COVID-19 led to a sharp drop in newborn babies, the fertility rate did not increase once the threat of the ... Read More
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Wipes in Kenya
... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Home Insecticides in Kenya
... country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as ... Read More
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Tissue and Hygiene in Algeria
... current value growth in the year. This was supported by rising consumer awareness due to an increasing variety of products available, a greater focus on hygiene, and notable population growth. In addition, modernisation of the ... Read More
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Menstrual Care in Morocco
... care, alongside the expanding coverage of products. Moreover, the number of 10-54-year-old menstruating females is on the rise, with rising celibacy rates and use of contraception contributing to growth. However, unit prices saw a slight ... Read More
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Retail Tissue in Kenya
... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More
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Retail Tissue in Algeria
... size due to increased local production. In volume terms, overall retail tissue saw an improved performance than in the previous year, with sales being driven by rising consumer awareness and price promotions. However, in value ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal following the outbreak of COVID-19 and competition intensified, on-trade owners focused on good service and supplies, including the availability of AFH products. Euromonitor International's Away-from-Home Tissue and Hygiene in Morocco ... Read More
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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