Category: Consumer Goods & Retailing
Morocco Consumer Goods & Retailing
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Eye Care in Morocco
... eyes and eye fatigue become more prevalent due to increased screen time a rising number of Moroccans require such products. Further, an ageing population ageing is positively impacting category performance, with older adults more susceptible ... Read More
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Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
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Morocco Wearable Electronics
... the highest growth. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the health ... Read More
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Morocco Consumer Electronics
... as mobile phones are by far the most popular consumer electronic. An increase in custom duties from 2.5% to 17.5% is making smartphones more expensive and dampening volume sales. Euromonitor International's Consumer Electronics in Morocco ... Read More
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Morocco Imaging Devices
... are sufficient for the photography and video needs of the average consumer. Functionality in smartphones is also increasing all the time, such as being able to control exposure time, which previously could only be done ... Read More
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Morocco In-Car Entertainment
... in-car entertainment, reducing the need for separate purchases. In addition, consumers increasingly use smartphones and tablets as substitutes for traditional in-car entertainment systems and also use smartphone apps for in-car navigation. In-car speakers also face ... Read More
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Morocco Home Audio and Cinema
... prove to be an exception. They continue to sell well and are seen as an affordable upgrade to enhance TV audio and also seen as sleek in design and not taking up a lot of ... Read More
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Morocco Headphones
... TWS earbuds as providing a high quality sound, reliable signal and also being very compact. As such, manufacturers are focusing their efforts and marketing activity on TWS earbuds. On the other hand, volume sales are ... Read More
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Morocco Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... Increased the custom duty applicable to disposable vapes from 2.5% to 40%. Effects of this increase will be visible in the forecast period, though volume sales are set to keep on rising thanks to the ... Read More
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Morocco Cigars, Cigarillos and Smoking Tobacco
... tourism. These products are mainly consumed in on-trade outlets, which account for the vast majority total cigars and smoking tobacco sales. These two segments, which were severely hit since the outbreak of the pandemic in ... Read More
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Morocco Tobacco
... raw materials, and Morocco saw high inflation during the year as both food and non-food products became more expensive. Household consumption contracted in the face of rising living costs and the fall agricultural income. Euromonitor ... Read More
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Morocco Cigarettes
... of the price of tobacco products in Morocco has increased the prices of cigarettes, effective from 1 January 2024. Further, new standards for product composition are in place, setting maximum levels of 10 mg for ... Read More
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Morocco Premium Beauty and Personal Care
... are increasingly looking for premium dermocosmetics products to guarantee effective protection of their skin and to address major skin problems such as hyperpigmentation, acne, and wound healing, as well as the desire to have good ... Read More
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Morocco Colour Cosmetics
... rapidly gaining popularity as it contains a hydrating serum enriched with hyaluronic acid. Its plumping active ingredients are claimed to help to increase the volume of the lips day after day. Gloss VoluLips is claimed ... Read More
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Morocco Men's Grooming
... category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, as well as the growing three-day beard trend amongst young men, which are both leading to a reduction in ... Read More
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Morocco Bath and Shower
... and liquid soap, thus sustaining trends that were in evidence prior to the onset of the pandemic. As a result, body wash/shower gel and liquid soap sales picked up again considerably towards the end of ... Read More
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Morocco Depilatories
... products with basic functions, changing razors and blades less frequently, or turning back to economic alternatives such as sugaring. Nonetheless, recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a ... Read More
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Morocco Oral Care
... lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumption of toothpaste and manual toothbrushes is far lower than in many neighbouring countries. Thus, there is plenty more room for growth. Euromonitor ... Read More
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Morocco Hair Care
... Positive sales growth despite the high levels of maturity in the category is being driven by innovation and new product development. New products often have advanced formulae, innovative ingredients, and novel benefits, while key brands ... Read More
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Morocco Baby and Child-Specific Products
... The number of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s ... Read More
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Morocco Deodorants
... more men purchasing deodorants to carry with them and use throughout the day to freshen up. Another significant factor contributing to the growth of deodorants was the poor economic performance in 2023, as deodorants, specifically ... Read More
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Morocco Fragrances
... in the review period, as consumers shifted to mass fragrances. Mass women’s fragrances saw the fastest increase in the final year of the review period. Mass women’s fragrances has benefited more than most beauty and ... Read More
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Morocco Mass Beauty and Personal Care
... masstige brands. The gloomy economic environment has affected sales of premium brands, while improving quality and new developments in masstige products have also helped to lure consumers away from expensive brands. Masstige brands such as ... Read More
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Morocco Beauty and Personal Care
... consumers became very price sensitive and sought ways to save money while doing everyday shopping. Current value growth was also dampened by price discounts, which were often employed by manufacturers to improve retail volume sales. ... Read More
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Morocco Sun Care
... enjoyed steady development due to the expansion of tourism, with tourists looking to protect their skin in Morocco’s hot climate. Another influential factor to consider is the increased awareness amongst the local population of the ... Read More
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