Category: Consumer Goods & Retailing
Morocco Consumer Goods & Retailing
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Microwaves in Morocco
... can quickly heat up a plate of food after returning from work. The convenience and time-saving benefits of the microwave is highly appealing to working women who have limited time to prepare a traditional meal ... Read More
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Vacuum Cleaners in Morocco
... can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained ... Read More
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Small Cooking Appliances in Morocco
... a result. These are becoming increasingly popular in Morocco albeit from a low base, and the rapid increase in prices was a considerable barrier to sales growth and development. Filter coffee machines were also badly ... Read More
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Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
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Personal Care Appliances in Morocco
... small appliances. Retail volume sales declined as prices rose dramatically to the dismay of many consumers. Consumers preferred to save money and use their old appliances instead of investing in a new personal care appliance. ... Read More
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Consumer Appliances in Morocco
... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More
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Refrigeration Appliances in Morocco
... built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house. The rising ... Read More
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Large Cooking Appliances in Morocco
... the running costs are lower due to gas subsidises provided by the government. Gas cannisters are very affordable in Morocco and easy to come by making gas ovens increasingly attractive to highly price sensitive consumers. ... Read More
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Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
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Home Laundry Appliances in Morocco
... item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally ... Read More
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Dishwashers in Morocco
... mostly purchased by upper income consumers who are generally resistant to price hikes. Upper income consumers continued to purchase dishwashers to complement their kitchens and impress their friends and family. Dishwashers are often sold in ... Read More
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Apparel Accessories in Morocco
... hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 levels. Traditionally favoured during the winter season, demand for such accessories has slowed down, exacerbated by the impact of high inflation and economic ... Read More
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Footwear in Morocco
... categories, footwear is witnessing healthy growth due to higher levels of engagement in sports and outdoor activities. Activities such as football, athletics, biking, trekking, yoga, running, and cross fit remain popular in the weekly routines ... Read More
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Sportswear in Morocco
... adoption of active and healthy lifestyles, including greater participation in sporting activities. Adults and youth have become more engaged in outdoor fitness activities with gym memberships also rising. The trend towards more casual attire is ... Read More
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Womenswear in Morocco
... spending. Due to Morocco's hot climate, loose trousers, loose tops, and dresses are very popular. Dresses cater to both conservative and less conservative women. Locals remain price-conscious and are drawn towards cheaper apparel. Moreover, the ... Read More
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Childrenswear in Morocco
... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More
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Menswear in Morocco
... a rebound in consumer purchasing power. Certain product categories, such as men’s tops, shorts and trousers are exhibiting greater dynamism due to their affordability as basic items. Many consumers in Morocco are showing a stronger ... Read More
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Hosiery in Morocco
... stable, but current value growth has slowed in line with lower inflation. The ongoing economic uncertainty and the resulting impact on consumers' disposable incomes continued to limit demand for hosiery, which is mainly comprised of ... Read More
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Apparel and Footwear in Morocco
... Manufacturers have also had a tough year due to higher logistical costs and a rise in the minimum wage that drove up operational expenses. The fluctuating exchange rate also directly impacted Moroccan apparel and footwear ... Read More
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Jeans in Morocco
... volume sales in both women’s and men’s jeans. Given the ongoing economic uncertainty and financial pressures faced by consumers, there was a notable upswing in demand for economy brands and private label lines. These are ... Read More
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World textile and apparel trade and production trends: Egypt, Morocco, Tunisia and Turkey, December 2024
... Egypt, Morocco, Tunisia and Turkey. The report presents a wealth of information and is essential for anyone who is considering sourcing from, selling to or investing in these countries or their export markets. In particular, ... Read More
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Eye Care in Morocco
... eyes and eye fatigue become more prevalent due to increased screen time a rising number of Moroccans require such products. Further, an ageing population ageing is positively impacting category performance, with older adults more susceptible ... Read More
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Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
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Morocco Wearable Electronics
... the highest growth. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the health ... Read More
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Morocco Consumer Electronics
... as mobile phones are by far the most popular consumer electronic. An increase in custom duties from 2.5% to 17.5% is making smartphones more expensive and dampening volume sales. Euromonitor International's Consumer Electronics in Morocco ... Read More
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