Category: Consumer Goods & Retailing
Nigeria Consumer Goods & Retailing
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Microwaves in Nigeria
... These appliances can help to save on energy costs and have gained popularity due to the scarcity and higher price of cooking gas. In combination, these factors supported volume sales of microwaves in 2024, after ... Read More
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Large Cooking Appliances in Nigeria
... of food and energy climbed over 2024. Large cooking appliances, comprising freestanding cooker hoods and freestanding cookers, are mostly imported into Nigeria with brands subject to rising import costs and currency devaluation, which has pushed ... Read More
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Food Preparation Appliances in Nigeria
... processors are deemed to be essential tools in the kitchen to support healthier eating, with both appliances seeing slight volume growth over 2024. Blenders are considered important for Nigerian cooking, which involves blending tomatoes, peppers, ... Read More
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Dishwashers in Nigeria
... poor economy has only weakened demand for dishwashers in 2024. Although there has been growing demand among middle-income households in the review period, lower consumer purchasing power has slowed this trend, with steep decline in ... Read More
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Refrigeration Appliances in Nigeria
... to increase. With high costs of living still plaguing consumers and limiting disposable income, consumers chose to buy now to get more value for their money. There was also financial support from some provincial governments, ... Read More
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Home Laundry Appliances in Nigeria
... of home laundry appliances have been negatively affected. Many households have had no other option than to turn to handwashing as a very cheap and affordable alternative. This has depleted sales of home laundry appliances ... Read More
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Consumer Appliances in Nigeria
... buying essential appliances and products that are deemed more affordable. Whilst the pursuit of healthier lifestyles has underpinned purchases among some middle- and high-income consumers, budget constraints have weakened the impact of this trend. Some ... Read More
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Air Treatment Products in Nigeria
... summertime resulted in strong demand for air conditioners and cooling fans which are already considered essential products. A growing number of offices, hotels, religious institutions, new residential buildings and government parastatals purchased more affordable brands ... Read More
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Small Cooking Appliances in Nigeria
... appliances are considered non-essential, some cheaper alternatives were sought after. The purchase of a coffee machine is still a luxury in Nigeria and not a popular appliance, as are kettles and rice cookers. Locals would ... Read More
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Personal Care Appliances in Nigeria
... use of hair cream remover, disposable razor blades and shaving sticks resulted in strong volume sales decline of personal care appliances in 2024. Similarly, within dental care, most Nigerians use normal toothbrushes and view electric ... Read More
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Vacuum Cleaners in Nigeria
... hamper demand with steep volume sales decline over 2024. Even affluent consumers have been forced to prioritise essential good due to the economy downturn. Vacuum cleaners are still a niche and regarded as a luxury ... Read More
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Jeans in Nigeria
... power has been weakened by high inflation, whilst jeans unit prices were driven up by the depreciation of the local currency which impacted on imports. Many consumers turned to the informal market where second hand ... Read More
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Footwear in Nigeria
... high increases in average prices from the depreciation of the local currency. Many consumers resorted to second hand or cottage industry (home-made) products that are cheaper than branded, new footwear through formal retailing channels. Apart ... Read More
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Childrenswear in Nigeria
... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More
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Sportswear in Nigeria
... focus on essentials. Nevertheless, sportswear has performed much better than non-sports wear apparel and footwear. Growth in fitness activities among middle- and upper-income consumers benefits the category whilst a preference for casual wear also boosts ... Read More
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Menswear in Nigeria
... through second hand stores or simply reduced consumption. However, strong hikes in unit prices caused by the depreciation of the local currency led to double-digit current value growth. Higher operating costs faced by retailers, due ... Read More
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Apparel and Footwear in Nigeria
... high price increases for all apparel and footwear products. Consumers curtailed their spending on non-essentials and resorted to using large second-hand marketplaces for cheaper products. Following on from the exit of leading international apparel retailers ... Read More
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Womenswear in Nigeria
... consumers to focus on essentials or find affordable options for apparel. With second-hand clothing widely available, many consumers resorted to such options and reduced spending on brand new apparel. Brand unit prices also increased quite ... Read More
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Hosiery in Nigeria
... necessary or via the informal trade. As professional workers are key consumers of hosiery as a complement to formal footwear, the reduction in professional employment led to weaker demand for items such as socks. Hosiery ... Read More
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Apparel Accessories in Nigeria
... consumers to limit expenditure to essentials or seek cheaper alternatives, such as those found in the informal market. The lower demand for formal wear amid rising professional unemployment also had a negative impact on the ... Read More
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Middle East and Africa Chocolate Market, By Product (Traditional, Artificial); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online); By Country (Saudi Arabia, UAE , Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Chocolate Market Size to Touch Value of USD 12 Billion by 2030 Middle East and Africa Chocolate Market is flourishing because of a rising demand ... Read More
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Eye Care in Nigeria
... Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products ... Read More
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Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1,551.08 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Beauty and Personal Care Market in Africa 2024-2028
... period. The report on the beauty and personal care market in africa provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... loyalty market in the country is expected to grow by 10.7% on annual basis to reach US$628.5 million in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 12.4% ... Read More
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