Category: Consumer Goods & Retailing
Egypt Consumer Goods & Retailing
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Tissue and Hygiene in Egypt
... Although the Egyptian pound has stabilised against the US dollar, high unit prices continue to strain household budgets, limiting consumer purchasing power. Unemployment has risen sharply, while government subsidy cuts have led to steep price ... Read More
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Retail Tissue in Egypt
... prices. Despite currency stabilisation, prices of raw materials such as pulp and paper rose by an average of 20% in 2024, pushing up production costs. Additionally, high inflation has forced consumers to focus their spending ... Read More
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Away-From-Home Tissue and Hygiene in Egypt
... as a sought-after travel destination. This growth is reflected in the rising number of tourists, an increase in inbound trips, and a notable boost in the number of room nights, all of which are driving ... Read More
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Retail Adult Incontinence in Egypt
... facilities are more common, Egyptian families typically prefer to care for aging relatives at home, leading to higher demand for incontinence products that facilitate home caregiving. Most households also seek to minimise healthcare costs by ... Read More
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Menstrual Care in Egypt
... viewed as a necessity rather than a luxury for many women. Additionally, menstrual towels remain relatively affordable compared to overall household incomes, meaning price increases have not significantly deterred purchases. Euromonitor International's Menstrual Care in ... Read More
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Nappies/Diapers/Pants in Egypt
... which has reduced the number of potential consumers. In addition, high inflation and rising living costs have placed significant pressure on household budgets, forcing many consumers to prioritise essential expenses over discretionary purchases. Faced with ... Read More
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Egypt: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Egypt and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Polishes in Egypt
... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More
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Toilet Care in Egypt
... alternative solutions such as bleaches or multi-surface cleaners. Average prices of toilet liquid/foam products increased by another 43% in 2024, putting pressure on households to seek cheaper alternatives. Euromonitor International's Toilet Care in Egypt market ... Read More
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Laundry Care in Egypt
... and the ability to customise the dose. Promotional campaigns played a key role in this category as players pushed the value for money benefit of liquid formats over powder detergents. One of the key messages ... Read More
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Surface Care in Egypt
... to boycott Western brands. Dettol holds a strong lead in home care disinfectants despite losing some ground in 2024. In general, Dettol’s built-in disinfection reputation ensures that its products hold an advantage over competitors, especially ... Read More
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Bleach in Egypt
... like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach increased by 50% following the devaluation of the Egyptian pound by more than 50% to LE48 per US Dollar, translating into ... Read More
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Home Insecticides in Egypt
... brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries performed well in 2024. Euromonitor International's Home Insecticides in Egypt market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Dishwashing in Egypt
... only 13.5%, which was below the rate of inflation in 2024. The fact that some consumers boycotted Western brands also led to the promotion of local brands, with these consumers switching to these more affordable ... Read More
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Air Care in Egypt
... in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers back to air fresheners, with organised events in malls and hypermarkets helping to revive interest and boost sales. Locals became ... Read More
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Egypt Halal Pharmaceuticals Market Forecast 2025-2032
... years are from 2025 to 2032. MARKET INSIGHTS The Egypt halal pharmaceuticals market is growing, aided by increased consumer awareness, government initiatives supporting halal-certified products, and a rising demand for ethical and sustainable healthcare solutions. ... Read More
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Personal Care Appliances in Egypt
... with oral care appliances and “other” personal care appliances remaining negligible categories. Body shavers are imported as complete products and not locally manufactured, so the average retail unit price is highly vulnerable to currency devaluations. ... Read More
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Air Treatment Products in Egypt
... For example, retail volume sales of air purifiers started to grow once these products became more available in the market with the easing of import restrictions. Euromonitor International's Air Treatment Products in Egypt report offers ... Read More
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Home Laundry Appliances in Egypt
... Top-loading automatic washing machines continued to benefit from competitive advantages, such as affordability, simplicity of use, living space constraints and familiarity. The Greater Cairo region is an exception, with retail volume sales of front-loading automatic ... Read More
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Refrigeration Appliances in Egypt
... currency valuation stabilised during 2024, after the sharp devaluation on the black market in January 2024, product prices remained high, but cooled appreciably compared with January. The double-digit increase in the average retail current unit ... Read More
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Large Cooking Appliances in Egypt
... increases. The exception was cooker hoods, with a slight drop in demand. Meanwhile, the dominant category cookers shapes large cooking appliances in Egypt. Cookers already enjoy high household penetration in the market. Thus, penetration and ... Read More
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Food Preparation Appliances in Egypt
... of households, alongside increasingly hectic lifestyles, stimulated the demand for blenders. Hand models provided the main growth drivers in blenders. While the average retail unit price of hand blenders is much higher than that of ... Read More
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Dishwashers in Egypt
... second half of the year, when the valuation of the Egyptian pound weakened steadily to reach a currency exchange rate of EGP72.00 per US dollar in January 2024. Also, the availability of several brands and ... Read More
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