Category: Consumer Goods & Retailing
Kenya Consumer Goods & Retailing
-
Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
-
Retail Tissue in Kenya
... sanitation awareness, and a preference shift away from traditional alternatives. Paper towels, however, emerged as the most dynamic category in 2024, showing particularly strong growth driven by consumers' growing appreciation for their multifunctio... Euromonitor International's ... Read More
-
Menstrual Care in Kenya
... production significantly contributed to growth, directly addressing affordability challenges previously faced by approximately 67% of women and girls who could not purchase menstrual products. Standard towels with wings proved particularly d... Euromonitor International's Menstrual Care ... Read More
-
Away-From-Home Tissue and Hygiene in Kenya
... largest category, benefiting substantially from Kenya’s thriving tourism industry, which necessitated increased procurement by hotels and hospitality establishments. Napkins emerged as the most dynamic category however,... Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report ... Read More
-
Tissue and Hygiene in Kenya
... growth, driven by continued urbanisation, higher disposable incomes, and the shift away from traditional hygiene products towards disposable alternatives. Eco-friendliness and sustainability emerged as key regulatory and consumer priorities, prompting significant investment... Euromonitor International's Tissue ... Read More
-
Retail Adult Incontinence in Kenya
... and adoption. Moderate/heavy adult incontinence products dominated the category, showing the strongest growth due to their exclusivity in the local market. Consumers needing lighter protection typically resorted to alternative... Euromonitor International's Retail Adult Incontinence in ... Read More
-
Wipes in Kenya
... demonstrated a strong preference for premium products catering to their babies' skincare needs. Baby wipes benefited from higher consumer awareness about hygiene and skin health, coupled with a growing reputation for multifunctional use, including cosmetic ... Read More
-
Kenya: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Kenya and describes the main market participants, growth and demand drivers, challenges, and ... Read More
-
Laundry Care in Kenya
... its line of bar detergents with advanced enzyme technology, improving its stain removal capabilities, durability, and its gentleness on hands, without raising its price. This innovation eliminates the need to use both bar detergents and ... Read More
-
Polishes in Kenya
... number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in ... Read More
-
Dishwashing in Kenya
... the increased stability of the Kenyan economy, the rise in disposable incomes and the country’s rapidly expanding population. Additionally, these products are perceived to be gentler on the hands and skin and cheaper than powder ... Read More
-
Surface Care in Kenya
... preference for versatile cleaning products that can be used across various surfaces. Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Home Insecticides in Kenya
... thereby fostering increased demand for home insecticides in these urban areas. As consumers have looked for ways to keep their homes and surroundings free from insects, they have sought out modern and effective types of ... Read More
-
Toilet Care in Kenya
... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More
-
Bleach in Kenya
... in bleach is, however, attracting new players and new products into the market. For example, in 2024 Omo launched a new lavender-scented bleach into the Kenyan market, aiming to stay ahead of the competition by ... Read More
-
Air Care in Kenya
... becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing the ambiance of their homes?. Candle air fresheners are also perceived to be safer in terms of the ingredients and are also ... Read More
-
The Grocery Retail Market in Kenya to 2028
... the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share. Key Questions Answered Who are the leading supermarket chains in Kenya and what is their market share? What is the ... Read More
-
Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update
... (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in ... Read More
-
Kenya Cigarettes
... industry in Kenya faces significant challenges stemming from the influx of illicit cigarettes, particularly from neighbouring countries such as Uganda and Tanzania. Indeed, the porous borders of Western Kenya have become a major conduit for ... Read More
-
Kenya Tobacco
... Tobacco Kenya Ltd, leading to suppressed profits. However, despite these challenges, tobacco in Kenya remains a fairly resilient category overall, adapting to inflation and post-COVID-19 behaviours. That said, value sales are notably stronger than volume ... Read More
-
Kenya Cigars, Cigarillos and Smoking Tobacco
... cigarillos, while smoking tobacco is not significant enough to be covered by Euromonitor International data at this current time. While the high prices of such products limit potentially stronger sales, social media trends are influencing ... Read More
-
Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
-
Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
-
Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
-
Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
Research Assistance
