Category: Consumer Goods & Retailing
Africa Consumer Goods & Retailing
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Algeria Cigarettes
... review period dampened volume sales slightly. Some smokers also switched to e-cigarettes, as they are perceived as causing less harm. That being said, there was an increase in smoking prevalence among women, though from a ... Read More
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Egypt Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... to their sustained availability across all retail channels, from markets to forecourt retailers, in contrast to other tobacco products, which suffered from supply shortages. Moreover, due to growing health concerns, many consumers are migrating from ... Read More
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South Africa Eyewear
... are becoming more strategic in terms of how they are spending their money. Hence, eyewear categories such as sunglasses remain discretionary purchases and considered non-essential, with some consumers only purchasing them when they are on ... Read More
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Algeria Cigars, Cigarillos and Smoking Tobacco
... currency depreciation all dampened demand. Therefore, volume sales of cigars and cigarillos continued to shrink and sales were limited to a small niche of high-income consumers in urban areas. Euromonitor International's Cigars, Cigarillos and Smoking ... Read More
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Egypt Cigarettes
... currency made it more difficult for tobacco manufacturers to import raw materials, a situation that caused many brands of cigarettes to be out of stock within convenience stores and other channels. Moreover, with retailers concerned ... Read More
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Cameroon Cigarettes in Cameroon
... cigarette brands. Notably, household budgets strained by inflation led consumers to veer away from premium offerings such as Benson & Hedges and Marlboro, in favour of more cost-effective alternatives like Gold Seal, Aspen, and Rothmans. ... Read More
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Egypt Cigars, Cigarillos and Smoking Tobacco
... shortages at a retail level. This resulted in many smokers reducing their consumption of these types of products. At the same time, other countries, such as China, France and Spain, have been growing their imports ... Read More
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Morocco Premium Beauty and Personal Care
... are increasingly looking for premium dermocosmetics products to guarantee effective protection of their skin and to address major skin problems such as hyperpigmentation, acne, and wound healing, as well as the desire to have good ... Read More
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Morocco Colour Cosmetics
... rapidly gaining popularity as it contains a hydrating serum enriched with hyaluronic acid. Its plumping active ingredients are claimed to help to increase the volume of the lips day after day. Gloss VoluLips is claimed ... Read More
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Morocco Men's Grooming
... category. Moreover, the decline in volumes can also be attributed to the fashion for beards and, as well as the growing three-day beard trend amongst young men, which are both leading to a reduction in ... Read More
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Tunisia Baby and Child-Specific Products
... there was a marked increase in new domestic entrants such as Calino and Isis Pharma. These brands gained traction due to several factors. Firstly, they offered more affordable pricing compared to imported alternatives, widening their ... Read More
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Morocco Bath and Shower
... and liquid soap, thus sustaining trends that were in evidence prior to the onset of the pandemic. As a result, body wash/shower gel and liquid soap sales picked up again considerably towards the end of ... Read More
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Tunisia Skin Care
... Tunisia are now leveraging social media platforms as a pivotal strategy for advertising. Channels such as Facebook and Instagram have emerged as crucial avenues for brands to engage and interact with consumers. Particularly, the demographic ... Read More
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Tunisia Sun Care
... and 2-in-1 sun care products represent the latest trend in sun care. Examples include sun care with CC cream, such as SVR, offerings with anti-ageing agents like Filorga, and those featuring anti-stain treatment, such as ... Read More
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Tunisia Depilatories
... stocked brands like Gillette Blue II Women and Gillette Simply Venus. However, in 2023, Bic introduced its Bic Twin Lady brand into these outlets, aiming to enhance its competitive edge against Gillette. This strategic expansion ... Read More
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Morocco Depilatories
... products with basic functions, changing razors and blades less frequently, or turning back to economic alternatives such as sugaring. Nonetheless, recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a ... Read More
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Morocco Oral Care
... lead to more rigorous and regular oral care regimens. Nonetheless, per capita consumption of toothpaste and manual toothbrushes is far lower than in many neighbouring countries. Thus, there is plenty more room for growth. Euromonitor ... Read More
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Morocco Hair Care
... Positive sales growth despite the high levels of maturity in the category is being driven by innovation and new product development. New products often have advanced formulae, innovative ingredients, and novel benefits, while key brands ... Read More
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Tunisia Bath and Shower
... a decline in demand, particularly among upper-income consumers. This shift can be attributed to the increasing availability of liquid soap in both modern and traditional retailers. Domestic companies played a significant role in this transition ... Read More
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Tunisia Fragrances
... with a decrease in Tunisian purchasing power, deterred consumers from making purchases, contributing to the overall decline in demand. Furthermore, the market faced challenges from illegally imported fragrances from European countries, sold through informal channels ... Read More
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Tunisia Oral Care
... or adherence to daily oral care regimens. Many new product introductions targeted both teeth whitening and fresher breath, featuring advanced toothbrushes designed to enhance brightness. Projections suggest that oral care brands will strive to meet ... Read More
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Morocco Baby and Child-Specific Products
... The number of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s ... Read More
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Morocco Deodorants
... more men purchasing deodorants to carry with them and use throughout the day to freshen up. Another significant factor contributing to the growth of deodorants was the poor economic performance in 2023, as deodorants, specifically ... Read More
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Morocco Fragrances
... in the review period, as consumers shifted to mass fragrances. Mass women’s fragrances saw the fastest increase in the final year of the review period. Mass women’s fragrances has benefited more than most beauty and ... Read More
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Tunisia Colour Cosmetics
... volume growth but rather a slowdown compared to previous years. The shift in consumer preferences can be attributed to the increased availability of new brands imported from various countries, such as Essence, Artdeco, and Revolution. ... Read More
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