Category: Beverages
Europe Beverages
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Tea in Bosnia and Herzegovina
... to register a moderate increase, as is volume growth. Tea still has huge potential for growth, as it is a relatively immature product area and this is supporting growth in 2023. Fruit/herbal continues to account ... Read More
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RTD Tea in Ireland
... see volume growth at the end of the review period. Still RTD tea has enjoyed rising popularity through Unilever Ireland’s promotional activities in support of the leading brand, Lipton, and the traditional attraction of Irish ... Read More
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Tea in Sweden
... mature with relatively low new product development militating against retail volume growth. Nonetheless, off-trade current value sales of black tea bags continued to rise in 2023, underpinned by the use of added-value bag products. Most ... Read More
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Hot Drinks in Bulgaria
... incomes and escalating grocery product prices. Despite these challenges, premium brands are performing better than expected, as consumers show a tendency to downgrade within their preferred brands when necessary. This indicates a strong brand loyalty ... Read More
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Tea in Bulgaria
... at more affordable prices. At the same time, private label products are gaining traction across all tea subcategories, propelled by financial stress. Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size ... Read More
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Carbonates in Greece
... options have strong room for growth, and both domestic and international players are investing in sugar-free options. Euromonitor International's Carbonates in Greece report offers a comprehensive guide to the size and shape of the market ... Read More
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Bottled Water in Greece
... label water. This offers opportunities for boosting retail volume sales. For example, Epitoriki bottling company, alongside its brand Vikos, which has been gaining share within mineral water, also started to produce the purified water private ... Read More
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Energy Drinks in Greece
... hit maturity and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs ... Read More
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Bottled Water in Denmark
... volume growth, flavoured and functional bottled water saw sales rise at a faster pace. Growth came despite the downward pressure on demand resulting from the economic uncertainty prevailing at the end of the review period, ... Read More
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Juice in Denmark
... that consumers consider to be healthy, and are, therefore, garnering positive sales in an increasingly health conscious environment. There is also more new product development in these areas, including premium positioned product launches. Importantly, both ... Read More
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Concentrates in Denmark
... of investment and innovation from brands and retailers. As a consequence, consumers show little interest in the category, particularly as it is also deemed to be unhealthy. Danish parents mainly buy concentrates for children, and ... Read More
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Carbonates in Ireland
... water or energy drinks. Therefore, health and wellness and functional trends had a negative impact on retail volume sales of carbonates during 2023. Euromonitor International's Carbonates in Ireland report offers a comprehensive guide to the ... Read More
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Soft Drinks in Greece
... consumers adapting their purchasing behaviours, with many searching for deals and discounts to save costs. Despite this, consumption was negatively impacted, with the decline in disposable incomes reducing both purchases and tourism, with lower levels ... Read More
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Soft Drinks in Denmark
... clearly had its winners and losers, with growth rates varying hugely depending on the category. Energy drinks, sports drinks, RTD tea and RTD coffee were amongst the best performers due to low category saturation and ... Read More
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Hot Drinks in Bosnia and Herzegovina
... hot drink in Bosnia-Herzegovina. Continuing population decline dampens volume sales, as does continuing inflation, though price growth has eased. However, the picture is more positive for tea and other hot drinks, with both expected to ... Read More
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Juice in Greece
... had a better performance; the decline in disposable incomes and price increases have resulted in consumers becoming more price sensitive, trading down to affordable options. Euromonitor International's Juice in Greece report offers a comprehensive guide ... Read More
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RTD Tea in Denmark
... growth during the year, and reduced sugar RTD tea. Both these categories benefited from the prominent health and wellness trend. Consumer interest in kombucha was supported by increasing publicity around the benefits of fermented products ... Read More
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Sports Drinks in Ireland
... the wake of the COVID-19 experience, many consumers have shifted towards to health-orientated lifestyles. In this vein, more consumers have chosen to pursue healthier diets and non-sedentary lifestyles, leading to higher numbers of gym-goers for ... Read More
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Hot Drinks in Sweden
... As prices were more stable in 2023, demand rose. Retail current value growth continued to benefit from high inflation, but also a move towards more premium types and products, such as fresh coffee beans. Fresh ... Read More
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Concentrates in Ireland
... foodservice, fostered stabilisation towards the end of the review period as society reopened. In this light, the key player, Britvic Ireland offered on-the-go options like Mi Wadi Mini and Robinsons Mini, in order to benefit ... Read More
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Coffee in Bosnia and Herzegovina
... Continuing price rises dampen volume sales, as does continuing population decline. In addition, coffee is a very mature sector and there is little room for further growth, in particular for the most popular product, which ... Read More
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Sports Drinks in Denmark
... Danish market. Previously, sports drinks sales were dominated by Coca-Cola’s Powerade and very few launches took place, but this changed with the considerable hype surrounding Prime. In fact, Prime immediately gained leadership in the category, ... Read More
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Soft Drinks in Ireland
... water and RTD tea (especially kombucha tea) and newer functional types like RTD coffee, sports drinks and energy drinks continued to develop and grow in the retail channel. The health and wellness trend continued to ... Read More
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Energy Drinks in Ireland
... The penetration of energy drinks in Ireland remained quite low, with growth mainly coming from new consumers or new consumption times. For example, more Irish consumers consumed energy drinks during the day to provide them ... Read More
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Bottled Water in Ireland
... consumers reduced their consumption of other types of soft drinks and consumed more bottled water more often. As Ireland has one of the highest obesity rates in Europe, the government and the bottled water players ... Read More
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