Category: Beverages
Europe Beverages
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RTD Coffee in Austria
... growing focus on health and wellness has prompted more consumers to opt for healthier alternatives to RTD coffee, that are lower in sugar or caffeine. Additionally, the strong price increases in recent years caused by ... Read More
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Energy Drinks in Belgium
... studying, working, sports, gaming, and going out in the evening. Euromonitor International's Energy Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Coffee in Greece
... climate change and when combined with higher transportation costs this put upward pressure on price. The increase in coffee prices dampened volume sales in the on-trade with some consumers switching to the off trade. However, ... Read More
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Concentrates in Austria
... selection and they are less popular as they are perceived to be less flavourful and inconvenient to use. By comparison, liquid concentrates have the added benefit of being used in foods like yoghurt, on fruit, ... Read More
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RTD Coffee in Greece
... opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take away coffee is also a challenge for RTD coffee, as it gives locals proximity and widespread accessibility to ... Read More
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Concentrates in Belgium
... which has intensified consumer scrutiny regarding the nutritional value of these beverages. Despite water being a primary ingredient in concentrate-based drinks, concerns about health and nutrition have grown in Belgium, where liquid concentrates had been ... Read More
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Tea in Greece
... categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an established consumer base and tea culture in Greece, given that Greece remains largely a coffee-driven market when it ... Read More
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Sports Drinks in Denmark
... Royal Unibrew made a notable entry into the regular sports drinks segment by launching a product under its popular Faxe Kondi brand. This expansion has contributed significantly to category growth, as consumers now have access ... Read More
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Other Hot Drinks in Greece
... to cut down on indulgence products during a time of economic strain. Added to this, there were no major developments in the category to attract consumer interest and drive category performance. The shift towards healthier ... Read More
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Juice in Austria
... of juice record a volume decline in 2024. The rising cost of living has dampened juice consumption, with budget conscious consumers opting to buy less juice in 2024. Juice also faces growing competition from healthier ... Read More
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Energy Drinks in Greece
... and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs and recovery ... Read More
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Coffee in the Netherlands
... traditionally used in drip filter coffeemakers in the Netherlands. However, fewer and fewer consumers are opting for this type of brewing method as it is seen as old-fashioned and wasteful. Modern consumers prefer single serve ... Read More
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Sports Drinks in Austria
... stores contributed to volume growth. New flavour launches and media campaigns addressing everyday consumers, not just athletes, is raising awareness and driving interest in sports drinks. The category continues to build on the uplift caused ... Read More
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Bottled Water in Greece
... increased in 2024 due to high temperatures, as the weather is a key driver of impulse sales. Current value sales were supported by this trend, as the price of bottled water in convenience stores and ... Read More
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Fine Wines/Champagne and Spirits in Switzerland
... dynamic category fuelled by a growing interest in luxury whiskies among both locals and tourists. Nevertheless, luxury spirits still only accounts for a small share of overall sales of fine wines/champagne and spirits, with other ... Read More
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Juice in Greece
... has also been subject to price hikes, the increase was weaker than in chilled juice as they were less affected by energy prices. Given the consumer price sensitivity, there was a noticeable migration to private ... Read More
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Bottled Water in Austria
... bottled water is a popular alternative to sugary soft drinks. Price increases were caused by inflation, higher production costs and growing demand for higher priced options with added benefits or higher quality, such as flavours ... Read More
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Concentrates in Denmark
... category. Powder concentrates, meanwhile, suffer from a limited product range, which restricts their appeal and accessibility. These trends reflect a general decrease in demand for traditional concentrate options as consumers explore other non-alcoholic beverage choices. ... Read More
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RTD Tea in Austria
... Wider availability of RTD tea brands in retail channels has resulted in higher impulse purchases over 2024. By comparison, current value sales remained dynamic, although the moderation in price increases dampened the pace of value ... Read More
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Soft Drinks in Belgium
... beverages appealed as affordable indulgences. Consequently, the transition to sugar-free options stabilised, with no significant growth in this segment compared to previous years. However, categories such as bottled water benefited from the health trend as ... Read More
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Concentrates in Greece
... consecutive year, highlighting the lack of consumer interest in these soft drinks. The category is dated; hence manufacturers are not prioritising investment or innovation, focusing instead on categories with better growth potential. The overall decline ... Read More
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Bottled Water in Denmark
... a gradually improving economy and an increased willingness among Danes to spend on beverages in restaurants and bars. This trend underscores a shift in consumer behaviour, with more Danes opting for bottled water when dining ... Read More
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Energy Drinks in Austria
... flavours has also been a catalyst to sales growth in 2024. Special and limited-edition products frequently boost sales of energy drinks thereby maintaining value growth over volume. Increased availability and visibility in off-trade channels is ... Read More
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Juice in Denmark
... Additionally, higher ingredient costs have prompted manufacturers to reduce pack sizes, further contributing to the overall drop in sales volume. These dynamics reflect both changing consumer preferences and inflationary pressures on production costs, which collectively ... Read More
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Carbonates in Austria
... of health and wellness trends where more consumers are switching to alternatives that are perceived to be healthier. In Austria, consumers are seeking soft drinks with less or no sugar, lower calories, as well as ... Read More
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