Category: Beverages
Asia Beverages
-
Energy Drinks in South Korea
... to the health trend, many consumers are interested in reduced and zero sugar options. Brands such as Monster Zero Sugar and Hot 6 Zero have seen substantial success, reflecting the broader consumer trend towards lower ... Read More
-
Sports Drinks in Vietnam
... marathons, organised by companies and sports organisations throughout the year; for instance, Dien Bien Phu Marathon 2024 – Returning to the Land of the Flower Fortress, VPBank VnExpress Marathon Ho Chi Minh City Midnight, and ... Read More
-
Asian Speciality Drinks in South Korea
... the pandemic, and sales remain at a higher level than in 2019. The global popularity of K-culture has extended to K-drinks, with Korean speciality beverages seeing a surge in international demand. This export boom has ... Read More
-
Carbonates in South Korea
... year. As consumer awareness of health and wellness increases, there has been a noticeable shift in the popularity of different categories within soft drinks. Initially driven by the success of products such as Pepsi Zero ... Read More
-
Hot Drinks in Hong Kong, China
... consumers, brands are introducing smaller packaging sizes and new products with lower entry costs, even if they come in reduced volumes. The ongoing premiumisation of coffee is being further fuelled by foodservice players capitalising on ... Read More
-
Hot Drinks in South Korea
... by evolving consumer preferences, economic pressures, and the increasing demand for health-conscious products. While coffee maintains its stronghold, tea and other hot drinks are experiencing notable developments, particularly in the areas of health-focused beverages and ... Read More
-
Soft Drinks in South Korea
... shifts in consumer behaviour, driven by increasing health consciousness, inflationary pressures, and the desire for convenience. Across various categories, including juice, carbonates, RTD tea, RTD coffee, concentrates, bottled water, Asian speciality drinks, energy drinks, and ... Read More
-
Juice in South Korea
... the health benefits of fruit. Once widely regarded as a healthy option, fruit juices are now being scrutinised for their high fructose content, which is increasingly viewed as detrimental to health. This shift in perception ... Read More
-
Other Hot Drinks in Vietnam
... the pre-pandemic level. With busier lives in Vietnam, less time is spent at home, reducing at-home consumption occasions for products such as malt-based hot drinks at breakfast time, which is also leading some sales to ... Read More
-
Tea in South Korea
... category remains somewhat limited, with retail volume sales set to decline in 2024, despite the anticipation of growth in foodservice. Tea, which is often associated with a warm and calming experience, struggles to compete with ... Read More
-
Soft Drinks in Vietnam
... Ministry of Tourism report from September 2024 indicates that Vietnam welcomed over 12.5 million international visitors in the first nine months of 2024, which is a 43% increase from the previous year. This notable increase ... Read More
-
Hot Drinks in Bangladesh
... hot drinks. Prices stabilised in 2024 despite elevated inflation with foodservice sales also returning to growth. Most consumers depend on small and medium pack sizes due to budgetary constraints with younger generations showing more interest ... Read More
-
Coffee in Hong Kong, China
... in the local market. As office work resumes full-time, value growth remains steady, partly influenced by rising cost of everyday consumer goods in Hong Kong. This shift represents a significant moment for instant coffee, which ... Read More
-
Other Hot Drinks in South Korea
... addition to declining overall sales, this is particularly evident in the increasing consumer preference for low sugar options. As more people become health-conscious and seek to reduce their sugar intake, traditional chocolate-based and non-chocolate-based flavoured ... Read More
-
RTD Tea in South Korea
... consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to remain the largest category, and within still RTD tea, reduced sugar still RTD tea is expected to see a better ... Read More
-
Juice in China
... there is a stronger preference for natural, additive-free juices. Juice drinks (up to 24% juice), which typically contain higher sugar levels and additives, has been in off-trade volume decline in recent years, and this trend ... Read More
-
Bottled Water in China
... off-trade volume growth rate of bottled water is set to be in the mid to high single digits in 2024. Within this category, flavoured bottled water, particularly sparkling flavoured bottled water, is expected to show ... Read More
-
Carbonates in China
... RTD tea. Despite the projected low single-digit growth rate for carbonates in off-trade volume terms in 2024, off-trade current value growth is expected to outpace volume growth. This can largely be attributed to price increases ... Read More
-
RTD Coffee in China
... for RTD coffee has weakened as consumers shift towards healthier options or those with more functional benefits. These include beverages with lower or zero sugar and fat, clean labels (using as few as ingredients as ... Read More
-
RTD Tea in China
... In 2024, the off-trade volume and current value growth rates of reduced sugar still RTD tea in China are therefore expected to reach the high double digits, while the growth rates of regular still RTD ... Read More
-
Soft Drinks in China
... Chinese consumers, especially in soft drinks. A key driver behind the growth in volume and value sales is therefore the prevalence of sugar-free and reduced sugar beverage options. According to data from Euromonitor’s Passport system, ... Read More
-
Energy Drinks in China
... longer limited to truck drivers and construction workers, the consumption of energy drinks is expanding through multi-channel marketing and sponsorships. Brands such as Warhorse now sponsor e-sports events, appealing to students and gamers during late-night ... Read More
-
Concentrates in China
... account for over 60% of off-trade volumes of liquid concentrates, drove the growth of this category between 2020 and 2022. This was due to their convenience and the increased demand for stockpiling during the lockdown ... Read More
-
Soft Drinks in Bangladesh
... soft drinks. Prices stabilised in 2024 despite elevated inflation which helped to sustain demand for soft drinks. There has been a growing dependence on small and medium pack sizes due to budgetary constraints with younger ... Read More
-
Sports Drinks in China
... sports are gaining popularity in China, consumer awareness of and demand for sports drinks have further increased. This demand has expanded beyond outdoor sports to encompass a wider range of athletic and everyday scenarios. Over ... Read More
Research Assistance
