Category: Beverages
Asia Beverages
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Energy Drinks in Japan
... direct response to escalating costs associated with materials, packaging, and transportation. For example, Asahi Soft Drinks Co Ltd raised the price of Monster Energy by 12% in February 2023. This marked the first price increase ... Read More
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Tea in Malaysia
... supported by the prominent health and wellness trend and increasing awareness of health issues amongst adults, and particularly the elderly, driving consumers to shift their eating habits toward healthier foods and beverages. The tea category ... Read More
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Carbonates in Japan
... cost-effective options, such as bottled water and barley tea. In particular, barley tea gained popularity during the hot months, especially as Ito En offers its Kenko Mineral Mugicha (healthy mineral barley tea) in large 600ml ... Read More
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Coffee in Malaysia
... a result of the poor harvest in Vietnam due to extreme weather and hikes in transportation costs in Brazil. Indeed, such developments have led to calls for Malaysia to pay greater attention to developing its ... Read More
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RTD Tea in Japan
... after bottled water, enjoying popularity amongst consumers of all ages. Notably, unsweetened green tea accounts for the largest share of sales. Japanese consumers predominantly prefer to drink green tea without sugar, making unsweetened green tea ... Read More
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Juice in Japan
... decrease in off-trade volume sales can be attributed to a reduced demand for products in larger sizes, as many consumers have been cutting back on home consumption. According to Euromonitor’s Consumers data, median disposable income ... Read More
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Other Hot Drinks in Malaysia
... MYR0.47 per 100g was extended to pre-mixed beverages, which include other hot drinks, from March 2024. A consecutive year of high unit price growth is set to dampen demand for malt-based hot drinks in 2024 ... Read More
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RTD Coffee in Japan
... their homes. However, the extreme summer heat has adversely affected these sales figures. In 2024, Japan experienced a notably scorching summer, with temperatures exceeding 35°C almost daily. According to the Japan Meteorological Agency, the summer ... Read More
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Asian Speciality Drinks in Japan
... the decline in 2023 was pronounced, and largely attributed to a series of price increases that began in 2022, but were more acutely felt in 2023, and are set to continue into 2024. Many beverage ... Read More
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Soft Drinks in Japan
... Meanwhile, categories that experienced growth due to the recovery in consumer movement in 2023, such as RTD coffee and sports drinks, are also set to see a negative turn in 2024. Ready-to-drink (RTD) tea and ... Read More
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Sports Drinks in Japan
... a dynamic performance in 2022. While off-trade volume sales are projected to decrease, off-trade current value sales are set to continue to rise due to price increases. The end of COVID-19-related restrictions in May 2023 ... Read More
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Concentrates in Japan
... consumers have been spending at home in this year. Liquid concentrates saw significant growth in off-trade RTD volume sales during 2020, with further increases in 2021 and 2022. The category became a major beneficiary in ... Read More
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Bottled Water in Japan
... this mindset, as concerns arose about the potential contamination of tap water with radioactive substances following the nuclear power plant accident. Even after fears subsided, this incident taught consumers the importance of having a stockpile ... Read More
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Fine Wines/Champagne and Spirits in Taiwan
... to the double-digit growth seen in the previous year. In 2023, consumer spending was boosted by pent-up demand as COVID-19 restrictions were lifted, increasing socialising and celebrations. Notably, the return of major events like weddings ... Read More
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Concentrates in Indonesia
... by a growing presence of street stall kiosks, which have expanded their offerings of sweet drinks. These kiosks, which were traditionally limited to serving drinks during Ramadan, are now visible all year-round along main roads, ... Read More
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RTD Tea in Indonesia
... power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing ... Read More
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Sports Drinks in Indonesia
... which are often associated with increased demand. Before the pandemic, such beverages gained traction among consumers engaging in physical exercise or playing sports, as well as urban, office workers with active, on-the-go lifestyles. However, a ... Read More
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Asian Speciality Drinks in Indonesia
... by ongoing cut-price promotions from industry players, including the reintroduction of affordable offerings like Okky Jelly Drink. These promotional efforts are particularly appealing to price-sensitive consumers. Euromonitor International's Asian Speciality Drinks in Indonesia report offers ... Read More
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Energy Drinks in Indonesia
... base and an expanding presence in traditional grocery channels, bolstered by the rising popularity of cup packaging. This format, priced at IDR1,000 per cup, appeals to a broad audience, including teenagers and young adults, contributing ... Read More
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Innovative Coffee Shop Concepts in Asia Pacific
... café space, this will provide new channel strategy for brands to win consumers and appeal to changing consumer values such as affordability and convenience. Euromonitor International's Innovative Coffee Shop Concepts in Asia Pacific global briefing ... Read More
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Soft Drinks in Indonesia
... remaining below pre-pandemic levels. Indeed, the country experienced deflation for five consecutive months, from May to September 2024. This was primarily driven by weakened consumer purchasing power, amid a wave of layoffs across various industries, ... Read More
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Carbonates in Indonesia
... the review period. Health-conscious consumers are increasingly scrutinising the sugar content in their beverages due to a heightened awareness about its role in the development of major health issues, including cardiovascular diseases, type 2 diabetes, ... Read More
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RTD Coffee in Indonesia
... into the lifestyle of Indonesian consumers across all demographics, with increasing popularity among both genders and various age groups. A key driver behind the growth of RTD coffee is its affordability of compared to coffee ... Read More
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Bottled Water in Indonesia
... led local consumers to reassess their beverage choices, often opting for products like RTD tea and carbonated drinks offer thirst-quenching benefits while also satisfying their sweet tooth. The emergence of non-packaged roadside tea, commonly known ... Read More
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Juice in Indonesia
... freshly squeezed juice, a familiar and popular choice among Indonesians. Oranges are available year-round, unlike seasonal fruits such as mangoes, making them a more consistent option for consumers. Euromonitor International's Juice in Indonesia report offers ... Read More
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