Category: Beverages
Georgia Beverages
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Georgia Yoghurt and Sour Milk Products
... appeal of matsoni, deeply rooted in Georgian culinary heritage, drives the category. The modernisation of the product, with the introduction of flavours like vanilla and reduced fat versions (such as 1% instead of the traditional ... Read More
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Georgia Drinking Milk Products
... is driven by the integral role milk plays in Georgian dietary preferences and traditional cuisine. The widespread belief in the nutritional benefits of milk further cements its status as a staple in many households. The ... Read More
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Georgia Spirits
... with distinct preferences observed between regions and urban areas. While home-made wine continued to be favoured in rural regions, consumers in cities displayed a preference for spirits. The active expansion of modern retail outlets played ... Read More
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Georgia Wine
... the country. However, a noteworthy trend persisted, with a significant portion of locals continuing to favour home-made wine over commercially produced varieties. This preference for home-made wine was particularly pronounced in rural regions, where the ... Read More
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Georgia Beer
... in domestic production and a rise in imports. The Horeca (Hotel/Restaurant/Café) sector experienced faster growth than the off-trade sector, a trend largely attributed to the influx of tourists and locals spending more time outside their ... Read More
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Georgia Alcoholic Drinks
... inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks. Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the ... Read More
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Georgia Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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RTD Coffee in Georgia
... offer and distribution is mainly through modern grocery retailers, with limited presence in small local grocers. In terms of foodservice, coffee shops offer freshly-made iced coffee and this is limiting volume growth of RTD coffee ... Read More
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Carbonates in Georgia
... of immigrants from Ukraine, Russia and Belarus. Carbonates are also heavily promoted during festive seasonal holidays such as Easter and New Year, as well as at events such as music festivals. There is also increased ... Read More
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Soft Drinks in Georgia
... a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute to volume growth. In particular, many of the newly-arrived Russians have quite high disposable incomes. A ... Read More
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Sports Drinks in Georgia
... is still limited and sports drinks are mainly sold in sports stores, with no availability through modern grocery retailers. Euromonitor International's Sports Drinks in Georgia report offers a comprehensive guide to the size and shape ... Read More
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Juice in Georgia
... of immigrants from Ukraine, Russia and Belarus. Juice drinks (up to 24% juice) is the best performing segment in 2023, though nectars continue to account for most volume sales. Euromonitor International's Juice in Georgia report ... Read More
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RTD Tea in Georgia
... of recently-arrived immigrants from Ukraine, Russia and Belarus, as well in increasing numbers of inbound visitors, is expected to boost volume sales. Euromonitor International's RTD Tea in Georgia report offers a comprehensive guide to the ... Read More
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Bottled Water in Georgia
... is also significantly lower than for other soft drinks, though volume sales have now recovered to pre pandemic levels. On-the-go consumption of 0.33cl and 0.5l sizes performs strongly, largely due to increased tourist numbers, as ... Read More
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Energy Drinks in Georgia
... in also growing and this is supporting volume growth. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities and to get a cognitive boost ... Read More
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Other Hot Drinks in Georgia
... numbers of foreign tourists, as well as an influx of newly-arrived immigrants from Ukraine, Russia and Belarus. However, with inflation still being an issue, there is a degree of trading down to cheaper brands. Euromonitor ... Read More
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Hot Drinks in Georgia
... result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts ... Read More
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Coffee in Georgia
... volume sales, with consumes also trading down to cheaper brands. Players compete through promotions and discounts in order to push volume sales. In terms of number of cups of coffee, instant coffee is more popular, ... Read More
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Tea in Georgia
... increasing numbers of foreign tourists, as well as an influx of newly-arrived immigrants from Ukraine, Russia and Belarus. However, with inflation still being an issue, there is a degree of trading down to cheaper brands. ... Read More
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Georgia Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Yoghurt and Sour Milk Products in Georgia
... value sales nearly 2.5 times higher. The dominant position of sour milk products can be attributed mainly to the long tradition of consuming such products in Georgia, with the traditional matsoni sour milk seen as ... Read More
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Dairy Products and Alternatives in Georgia
... high inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. Players are responding by offering discounts in the range of 30-40% and also ... Read More
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Other Dairy in Georgia
... in Georgia. Sour cream is frequently paired with traditional Georgian dishes such as khachapuri (cheese bread), lobiani (bean-filled bread), as well as various meat and vegetable dishes. Plain cream accounts for a much smaller proportion ... Read More
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Drinking Milk Products in Georgia
... Russia and Belarus as a result of the war in Ukraine, also boosts volume sales. Fresh milk, and in particular semi-skimmed fresh milk, continues to account for most values sales, though sales of shelf stable ... Read More
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