Category: Beverages
Thailand Beverages
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RTD Coffee in Thailand
... for a high proportion of category sales. While being more expensive than fresh coffee, it has relied on its convenience to win over consumers. However, being more expensive than many other beverages, RTD coffee has ... Read More
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Juice in Thailand
... for products with higher sugar content. As the tax targets beverages with elevated sugar levels, including many nectar and juice options, manufacturers have been forced to raise their prices to offset the increased tax burden. ... Read More
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Bottled Water in Thailand
... the bottled water category is substantial and, moreover, during the COVID-19 pandemic, consumer behaviour shifted from drinking water from shared pitchers in restaurants to preferring bottled water. This shift in behaviour has led to an ... Read More
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RTD Tea in Thailand
... the ongoing implementation of the sugar tax, which will see phase four introduced in 2025. RTD teas with a sugar content between 8% and 14% will incur an additional tax of THB2. This new phase ... Read More
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Soft Drinks in Thailand
... 2025, which will involve the imposition of an additional THB2 tax on beverages with a sugar content between 8% and 14%. Some players have been driven to re-evaluate their pricing strategies and raise prices to ... Read More
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Carbonates in Thailand
... with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. This tax will likely necessitate continuous product reformulation, compelling companies to innovate by developing reduced sugar or no sugar ... Read More
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Concentrates in Thailand
... sugar tax, which will enter its fourth phase in 2025 and impose an additional tax of THB2 on beverages with a sugar content of 8-14%, has significantly impacted the concentrates category by driving up prices ... Read More
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Energy Drinks in Thailand
... as energy drinks are most commonly consumed by blue-collar workers who see these products as an economical way to boost their energy to help them complete everyday tasks. The energy drinks category also suffers from ... Read More
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Sports Drinks in Thailand
... beverages containing 8-14% sugar, has significantly impacted the sports drinks category by increasing prices for high-sugar products. As the tax specifically targets sugary drinks, sports drinks producers have been forced to raise their prices to ... Read More
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Fine Wines/Champagne and Spirits in Thailand
... popular leisure activity, while many consumers appreciate being able to fully celebrate weddings and events post-pandemic, which tends to drive up demand for fine champagne and other fine wine. Euromonitor International's Fine Wines/Champagne and Spirits ... Read More
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Alcoholic Drinks Packaging in Thailand
... the category experienced a notable trend towards the increased utilisation of glass bottles for packaging in 2023, primarily driven by the consumer perception of glass as a premium material. This shift is attributed to several ... Read More
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Sports Nutrition in Thailand
... well as visiting gyms and fitness centres as part of the health and wellness trend post-pandemic. Consumers are conscious of the need to remain physically fit to support their overall health, with some seeing sports ... Read More
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Thailand Beer & Cider Market Databook 2024
... brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of the Thai ... Read More
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Thailand Beverages Consumption Trends and Forecasts Tracker, Q2 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis. Scope Top line consumption volumes for Q2-2024 vs Q2-2023, moving annual totals (MAT), full year ... Read More
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Thailand Drinking Milk Products
... despite the Thai government's decision to raise the prices of drinking milk in February 2024, a measure taken in response to the increased cost of raw milk. The price adjustment, which saw the purchasing price ... Read More
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Thailand Plant-Based Dairy
... reasons, concerns about animal welfare, environmental sustainability, and allergies or intolerances. The rising availability of plant-based options in supermarkets, restaurants, and online stores, as well as in cafés and restaurants, is reflective of this trend. ... Read More
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Thailand Yoghurt and Sour Milk Products
... wide availability of information on websites and social media platforms, leading to a notable shift towards more balanced lifestyles. As a result, products positioned as nutritious and low in fat, such as yoghurt, are seeing ... Read More
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Thailand HW Hot Drinks
... and large hot drinks brands have been introducing new products that align with these trends and cater for consumers' changing needs. While reducing sugar content in hot drinks is essential to meet the demands of ... Read More
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Thailand HW Soft Drinks
... the role of sugar intake in the development of a broad range of health problems ranging across type 2 diabetes, hypertension and even cancer, but it is the part that sugar has played in the ... Read More
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Plant-Based Dairy Packaging in Thailand
... category with notable packaging volumes in 2023, with other plant-based dairy products still at a nascent stage in the country. In 2023, plant-based milk saw a significant rise in packaging volumes due to growing health ... Read More
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Dairy Packaging in Thailand
... (2019) level. Shelf stable milk accounted for a high share of packaging volumes in this year. Brick liquid cartons remained the dominant pack type for shelf stable milk in 2023, as it provides a long ... Read More
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Thailand Beer
... to generate awareness and sales, though this practice was dropped during the pandemic. Beer did not see the same dynamism in online sales replacing on-trade and store-based retail as other product categories because the weight ... Read More
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Thailand Spirits
... as Bangkok, Phuket, and Chiang Mai, have a thriving nightlife scene with bars, clubs, and restaurants offering a wide selection of alcoholic beverages to both locals and visitors. Thailand has a mix of both local ... Read More
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Thailand Cider/Perry
... with drinking cider/perry products. In addition, limited availability also plays an important part as these products are not as widely available in the Thai market as other alcoholic beverages. While some specialist liquor stores, bars, ... Read More
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Thailand Rtds
... have returned to their normal routines and have engaged in more outdoor activities, which has positively boosted the entire RTDs category, as consumers see these products as providing a way of gaining refreshment and enjoying ... Read More
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