Category: Beverages
Asia Beverages
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RTD Tea in Vietnam
... Nino phenomenon is one factor which has been driving growth. In addition, there has been a significant rise in the number of inbound tourists visiting Vietnam in this year, as well a rise in travel ... Read More
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RTD Coffee in South Korea
... increasingly being challenged by the rising consumer preference for low cost, experience-oriented coffee consumption. With more people resuming outdoor activities post-pandemic, there is a growing desire to enjoy coffee in a social setting, where the ... Read More
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Tea in Vietnam
... However, consumers are still concerned about the economic downturn, and feel insecurity about job losses caused by slow economic recovery and global uncertainty due to wars and security crises. Thus, Vietnamese consumers have shown a ... Read More
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Energy Drinks in Vietnam
... be attributed to the increased demand for energy drinks driven by more stressful lifestyles resulting from economic challenges, such as working overtime to meet higher KPIs, or facing more frequent deadlines. Consequently, while some people ... Read More
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Coffee in South Korea
... retail channel has been struggling to achieve growth in volume terms. Despite this, there has been expansion in the base of coffee enthusiasts, leading to increased demand for fresh coffee beans. However, other categories within ... Read More
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Tea in Hong Kong, China
... for tea remains stable, players are employing various strategies to attract customers and differentiate themselves. Tea has entered an era of premiumisation, driven by new product developments that cater for evolving consumer preferences. Lipton, one ... Read More
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Concentrates in Vietnam
... country. In the first nine months of 2024, Vietnam welcomed over 12.5 million international visitors, which was a significant rise from the previous year, as reported by the Ministry of Tourism in September 2024. This ... Read More
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Energy Drinks in South Korea
... to the health trend, many consumers are interested in reduced and zero sugar options. Brands such as Monster Zero Sugar and Hot 6 Zero have seen substantial success, reflecting the broader consumer trend towards lower ... Read More
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Sports Drinks in Vietnam
... marathons, organised by companies and sports organisations throughout the year; for instance, Dien Bien Phu Marathon 2024 – Returning to the Land of the Flower Fortress, VPBank VnExpress Marathon Ho Chi Minh City Midnight, and ... Read More
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Asian Speciality Drinks in South Korea
... the pandemic, and sales remain at a higher level than in 2019. The global popularity of K-culture has extended to K-drinks, with Korean speciality beverages seeing a surge in international demand. This export boom has ... Read More
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Carbonates in South Korea
... year. As consumer awareness of health and wellness increases, there has been a noticeable shift in the popularity of different categories within soft drinks. Initially driven by the success of products such as Pepsi Zero ... Read More
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Hot Drinks in Hong Kong, China
... consumers, brands are introducing smaller packaging sizes and new products with lower entry costs, even if they come in reduced volumes. The ongoing premiumisation of coffee is being further fuelled by foodservice players capitalising on ... Read More
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Juice in South Korea
... the health benefits of fruit. Once widely regarded as a healthy option, fruit juices are now being scrutinised for their high fructose content, which is increasingly viewed as detrimental to health. This shift in perception ... Read More
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Other Hot Drinks in Vietnam
... the pre-pandemic level. With busier lives in Vietnam, less time is spent at home, reducing at-home consumption occasions for products such as malt-based hot drinks at breakfast time, which is also leading some sales to ... Read More
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Coffee in Hong Kong, China
... in the local market. As office work resumes full-time, value growth remains steady, partly influenced by rising cost of everyday consumer goods in Hong Kong. This shift represents a significant moment for instant coffee, which ... Read More
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Other Hot Drinks in South Korea
... addition to declining overall sales, this is particularly evident in the increasing consumer preference for low sugar options. As more people become health-conscious and seek to reduce their sugar intake, traditional chocolate-based and non-chocolate-based flavoured ... Read More
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RTD Tea in South Korea
... consumers continue to seek healthier soft drinks options, reduced sugar RTD tea is expected to remain the largest category, and within still RTD tea, reduced sugar still RTD tea is expected to see a better ... Read More
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Soft Drinks in Vietnam
... Ministry of Tourism report from September 2024 indicates that Vietnam welcomed over 12.5 million international visitors in the first nine months of 2024, which is a 43% increase from the previous year. This notable increase ... Read More
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Hot Drinks in Bangladesh
... hot drinks. Prices stabilised in 2024 despite elevated inflation with foodservice sales also returning to growth. Most consumers depend on small and medium pack sizes due to budgetary constraints with younger generations showing more interest ... Read More
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Tea in South Korea
... category remains somewhat limited, with retail volume sales set to decline in 2024, despite the anticipation of growth in foodservice. Tea, which is often associated with a warm and calming experience, struggles to compete with ... Read More
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Soft Drinks in South Korea
... shifts in consumer behaviour, driven by increasing health consciousness, inflationary pressures, and the desire for convenience. Across various categories, including juice, carbonates, RTD tea, RTD coffee, concentrates, bottled water, Asian speciality drinks, energy drinks, and ... Read More
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Bottled Water in China
... off-trade volume growth rate of bottled water is set to be in the mid to high single digits in 2024. Within this category, flavoured bottled water, particularly sparkling flavoured bottled water, is expected to show ... Read More
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Juice in China
... there is a stronger preference for natural, additive-free juices. Juice drinks (up to 24% juice), which typically contain higher sugar levels and additives, has been in off-trade volume decline in recent years, and this trend ... Read More
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Carbonates in China
... RTD tea. Despite the projected low single-digit growth rate for carbonates in off-trade volume terms in 2024, off-trade current value growth is expected to outpace volume growth. This can largely be attributed to price increases ... Read More
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RTD Coffee in China
... for RTD coffee has weakened as consumers shift towards healthier options or those with more functional benefits. These include beverages with lower or zero sugar and fat, clean labels (using as few as ingredients as ... Read More
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