Region: Europe
Category: Apparel

Europe Apparel

(1,806 reports matching your criteria)
  • Childrenswear in Norway

    ... at the same time as buying for themselves. The category received an upswing in performance in 2021 with the return towards normal lifestyles and the shift back towards in-store shopping. Like the overall apparel category, ... Read More

  • Jeans in Norway

    ... jeans being a staple in most Norwegian’s wardrobes. The informal nature of the country’s work environment has meant that jeans is the preferred attire for many. While Norwegians do experiment with different styles and cuts ... Read More

  • Footwear in Norway

    ... normal post-pandemic, notably sports footwear. Following this surge in demand, volume sales dissipated over 2023 and purchasing behaviour is still normalising in 2024. Falling inflation has put downward pressure on unit prices and value sales ... Read More

  • Jeans in Portugal

    ... notable increase in jeans consumption during discounting periods as consumers looked for the best deals. Super-premium jeans fared much better as the luxury segment continues to thrive in the country, in part supported by growth ... Read More

  • Womenswear in Romania

    ... by rising demand for both higher quality and affordable womenswear. There has also been rapid growth in the Asian e-commerce brands Shein and Temu, which attract consumers with exceptionally low prices and discounted goods. These ... Read More

  • Sportswear in Poland

    ... reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With ... Read More

  • Apparel Accessories in Poland

    ... their outfit without breaking the bank. Unit price growth in this category has been relatively low, making it an attractive option for consumers looking to accessorise on a budget. Additionally, online shopping provides a convenient ... Read More

  • Hosiery in Poland

    ... were once niche have now entered the mainstream, with leading brands offering colourful collections. This trend has been linked to the return of long and visible socks, in stark contrast to the declining interest in ... Read More

  • Apparel Accessories in Romania

    ... cold weather and seasonal shifts, woollen scarves and beanies are very popular in Romania. The difficult economic context has sustained sales of apparel accessories since they are an affordable way to upgrade one’s look. Given ... Read More

  • Childrenswear in Romania

    ... the most dynamic categories in apparel and footwear. This shift also reflects the rising influence of kids’ preferences on brand choice, which is in turn shaped by exposure to social media and brand awareness from ... Read More

  • Footwear in Romania

    ... their children’s shoes to provide comfort and ensure healthy development of the feet. Since children’s feet are also growing, the frequency of purchase is often greater than for adults. Euromonitor International's Footwear in Romania report ... Read More

  • Menswear in Poland

    ... evident across various menswear categories, where products that strike the right balance between high quality and reasonable pricing are performing well. In turn, this trend is putting pressure on manufacturers to maintain competitive prices while ... Read More

  • Sportswear in Portugal

    ... of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers ... Read More

  • Footwear in Portugal

    ... economy re-opened, and consumers returned to offices. Leather footwear has been losing ground to synthetic and textile in recent years contributing to lower unit prices. Retailers use of discounting campaigns to sell stocks has also ... Read More

  • Hosiery in Norway

    ... overall, which has naturally impacted hosiery as well, since it is primarily purchased as an add-on item. Hosiery is already a very mature category with limited volume growth. Hosiery has a lower visibility compared to ... Read More

  • Menswear in Portugal

    ... other areas like travel and tourism at the expense of fashion. Despite the upward pressure on prices from higher costs, the average value per transaction decreased by almost 1% in the year, fuelled by downtrading. ... Read More

  • Jeans in Romania

    ... work to social settings. Nevertheless, cocooning remains an important trend in the country, as some consumers prefer to stay at home, given the ongoing higher costs of living. In addition, there are still many Romanians ... Read More

  • Womenswear in Norway

    ... and two years of strong growth thereafter. Current value sales have slowed somewhat in 2024, due to subsiding inflation and frequent discounting. Much of the price increases in recent years have been absorbed by manufacturers ... Read More

  • Apparel Accessories in France

    ... era of the pandemic restrictions and subsequent rebound once society reopened, against a backdrop of consumer price-sensitivity and the fact that many apparel accessories are not perceived as being essential. That said, the boost to ... Read More

  • Menswear in the Netherlands

    ... looking to save money. Budget retail concepts such as Primark are attracting a larger volume of customers to the detriment of middle-priced retailers like WE and Jack Jones. Dutch consumers were still mindful of expenditure ... Read More

  • Footwear in France

    ... the small growth seen last year. This is, in general, attributed to consumer price-sensitivity and the fact that good quality, robust footwear has a decent lifespan, thus does not necessarily need frequent repurchases. Added to ... Read More

  • Menswear in Greece

    ... group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to emerging fashion trends, consistently refreshing their collections to stay relevant and appealing to consumers. Moreover, their strong ... Read More

  • Childrenswear in the Netherlands

    ... general price increases but also a shift towards premium products influenced by design and fashion trends. The ‘mini me’ trend, which promotes apparel that resembles those in adult format, is also encouraging parents to buy ... Read More

  • Jeans in the Netherlands

    ... a stronger emphasis on design, durability and sustainable production. There is growing awareness and concern about the impact of denim production on the environment with manufacturers and retailers addressing this issue by investing in sustainable ... Read More

  • Apparel Accessories in Greece

    ... extent than the previous year. Ongoing economic challenges, including inflationary pressures and reduced disposable incomes, have made Greek consumers more price-sensitive, pushing them to prioritise essential goods over non-essentials like apparel accessories. Euromonitor International's Apparel ... Read More

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