Category: Apparel
Europe Apparel
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Jeans in Hungary
... Economy jeans is seeing the strongest volume growth in men’s jeans, however, in women’s jeans, both economy jeans and super premium jeans are seeing the same levels of volume sales. Euromonitor International's Jeans in Hungary ... Read More
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Sportswear in Hungary
... and feature more detailed designs. This is further supported by styles worn and promoted by sports celebrities. For example, as seen with Dominik Szoboszlai, a Hungarian professional footballer who plays as a midfielder for Premier ... Read More
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Apparel and Footwear in Hungary
... strongest value performance. This is mainly driven by the high emphasis parents place on ensuring their children are well-dressed – even in times of inflationary pressures and economic uncertainty. Moreso, it is noted that, even ... Read More
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Womenswear in Hungary
... higher-end products selling at higher prices, thus pushing up value sales. Womenswear also benefits from sales of designer goods by inbound tourists. However, on the other hand, ongoing price sensitivity means affordable brands remain popular ... Read More
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Menswear in Hungary
... as they need them, rather than making purchases based on the latest trends or emotionally driven impulse purchases. Volume sales of suits are noted to have declined compared to 203, for example, which is also ... Read More
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Hosiery in Hungary
... slump and non-sheer hosiery is only managing small positive growth. Euromonitor International's Hosiery in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Apparel Accessories in Hungary
... addition to facing different challenges. For example, weather and seasonal factors influence sales, with mild winters slowing down sales of winter hats, scarves, and gloves, for example, while hot summers support sales of sunhats. We ... Read More
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Apparel Accessories in Portugal
... The milder winter in 2023-4 further weakened consumer demand as gloves and scarves simply did not need to be replaced. Other apparel accessories reported the best performance, although sales declining still declined in value terms. ... Read More
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Childrenswear in Portugal
... Competition has intensified with brands using promotions, point of sale discounts, and social media to attract consumers with often unique strategies. The slowdown in childrenswear can also be directly related to the rising success of ... Read More
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Footwear in Poland
... and quality products. Brands that provide traditional, durable, and well-crafted footwear at mid-tier prices are seeing stable growth, as customers increasingly seek value for their money in the face of rising living costs. In Poland, ... Read More
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Hosiery in Romania
... for patterned, textured, and colourful designs. From classic fishnet and lace to bold colours and prints, this shift toward expressive styles is influenced by fashion trends and social media content. Hosiery is becoming increasingly diverse, ... Read More
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Menswear in Romania
... wardrobes, with many consumers seeking affordable yet stylish options. Male consumers are more likely to go for practical apparel solutions and favour having a small number of good quality items, rather than having a full ... Read More
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Apparel and Footwear in Poland
... Consumer purchasing power has increased thanks to higher wages and easing inflation in Poland, leading to strong volume growth after two years of decline. Indeed, higher demand has enabled volume sales of apparel and footwear ... Read More
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Jeans in Poland
... and unique designs to stand out. Often, premium and super premium brands are sought after due to the prestige they offer. However, budget-conscious consumers are gravitating towards low-cost options, especially as inflation impacts purchasing power. ... Read More
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Womenswear in Portugal
... decline as consumers made cutbacks on womenswear expenditure. Consumer demand for fashion pieces decreased at all price points, except for luxury and high-end pieces bought by wealthy consumers who were less affected by economic changes. ... Read More
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Apparel Accessories in Norway
... to most apparel categories. With inflation rising in recent years, there has been a lower propensity to buy apparel in 2024. Norwegians love for the outdoors activities and exercise continue to be a main driver ... Read More
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Hosiery in Portugal
... decline in current value sales as consumers switched to cheaper products. The limited differentiation between most hosiery products and lack of innovation means consumers are more than happy to switch to more affordable products. Portuguese ... Read More
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Sportswear in Norway
... many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the frequency in which they partook in outdoor activities such as hiking, running, and skiing. As a result, the ... Read More
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Womenswear in Poland
... quality, tailoring, sustainability, and provenance of products. This emerging group values craftsmanship and unique, niche products—whether it is an organic linen dress or a tailored blouse from a local designer. These well-informed consumers are willing ... Read More
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Apparel and Footwear in Portugal
... the first half of the year. To combat declining sales, major brands relied on discounts to clear excess stocks. Consumers are still grappling with high costs of living in Portugal following two years of high ... Read More
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Apparel and Footwear in Romania
... adapting to post-pandemic consumer expectations where both style and practicality are sought after when buying apparel and footwear. Although price sensitivity remains a significant factor, Romanians are showing an increasing interest in quality and fashionable ... Read More
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Apparel and Footwear in Norway
... and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degree, especially in the first half of the year, although higher costs brought on by inflation tended to ... Read More
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Menswear in Norway
... high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-pandemic patterns. High inflation has contributed to frequent discounting in menswear, with sales seen almost ongoing in some stores, which has ... Read More
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Sportswear in Romania
... active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing ... Read More
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Childrenswear in Poland
... and internet characters. Children are exposed to a significant amount of media content from a young age, and this is influencing purchasing decisions, with fashion items like socks, t-shirts, and accessories bearing their favourite characters. ... Read More
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