Category: Apparel
Europe Apparel
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Traditional and Connected Watches in the Netherlands
... the interest in fashion accessories continued to influence the growth in demand for watches, with retail volume growth being positive, at 4%. Manufacturers continued to invest in product innovation and advertising in 2024, especially products ... Read More
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Bags and Luggage in Ukraine
... Millions of emigrants, many of whom were well-off former bag and luggage consumers, emigrated to other countries, where they remained in 2024. Euromonitor International's Bags and Luggagein Ukraine report offers a comprehensive guide to the ... Read More
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Bags and Luggage in Poland
... over the summer months, driven by competitive pricing from travel agencies and the growing appeal of popular destinations. However, despite this travel surge, luggage sales have unexpectedly slowed down, recording value growth of 2% in ... Read More
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Jewellery in Romania
... a rising demand for premium and investment pieces. As such, fine jewellery was the best performing category with retail value sales growth of 13%. This uplift in growth reflects a growing inclination toward luxury and ... Read More
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Traditional and Connected Watches in Romania
... stronger performance than traditional watches, being the best performing category with 25% retail value growth. The surge in demand can be attributed to the growing interest in multifunctional devices that seamlessly integrate into daily life, ... Read More
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Traditional and Connected Watches in Sweden
... of 4%, being lower than the growth recorded over the review period. This lower growth was especially noted in high end, luxury watches, with sales falling compared to the COVID-19 pandemic rebound years. However, traditional ... Read More
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Personal Accessories in the Netherlands
... modest than the previous year's growth levels. However, Dutch consumers' continued willingness to purchase accessories was driven by their strong interest in fashion, further amplified by social media's influence. Euromonitor International's Personal Accessoriesin Netherlands report ... Read More
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Traditional and Connected Watches in Spain
... are reducing disposable income, leaving Spaniards with less to spend. At the same time, consumer priorities have shifted, with many continuing to embrace an “enjoying life” mindset, a trend reinforced by the COVID-19 pandemic. This ... Read More
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Traditional and Connected Watches in France
... although volume sales were flat. Meanwhile, connected watches saw small positive volume growth, with lower value sales compared to traditional watches. It is noted that French consumers are willing to pay a premium for mechanical ... Read More
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Bags and Luggage in Spain
... relatively high in 2024. The rising cost of living is being felt across both essential and non-essential goods, putting pressure on household budgets and influencing spending priorities. This economic strain has particularly impacted discretionary categories, ... Read More
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Jewellery in Spain
... subdued consumer confidence, has placed significant pressure on disposable incomes. As a result, Spaniards are showing a marked shift in spending priorities, with a preference for leisure activities and experiences over discretionary goods such as ... Read More
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Bags and Luggage in France
... Meanwhile, bags slipped into a slight negative decline in volume in 2024, compared to a stronger performance in 2023. Euromonitor International's Bags and Luggagein France report offers a comprehensive guide to the size and shape ... Read More
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Jewellery in France
... when wealthy consumers were keen to indulge in high-end experiences and treat themselves to special pieces of jewellery. This has led to more self-gifting, particularly of women’s jewellery. Indeed, the pandemic has led to a ... Read More
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Personal Accessories in Spain
... Spaniard declined. This economic pressure was compounded by the fact that a majority of Spaniards have mortgages, further reducing their spending power. As a result, consumers adopted a more cautious and savings-focused approach, which led ... Read More
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Personal Accessories in France
... comparatively sluggish performance is due to a confluence of factors, including rather gloomy weather during the first half of the year, leading to a reduced consumer footfall in shopping areas. While tourists and visitors came ... Read More
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Menswear in Germany
... back to working in the office and travelling. The return to working more frequently at the office instead of at home – whether as part of hybrid measures or completely in-person – as well as ... Read More
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Apparel Accessories in Germany
... continue to rise, whether in private gatherings with friends and family, travelling, or spending greater time in the workplace, local consumers are searching for apparel accessories to personalise their outfits. The need for accessories to ... Read More
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Sportswear in Germany
... part of daily lives or outside of work, but also as it is increasingly combined with workwear. As post-pandemic workdays evolve in Germany, including via remote or hybrid models, sports-inspired apparel and footwear both offer ... Read More
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Womenswear in Germany
... across the largest category of apparel and footwear, with some shifts evident in terms of purchasing behaviour. Consumers in Germany have started to become more open to the second-hand market, seen as a cost-saving and ... Read More
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Hosiery in Germany
... Both sheer and non-sheer hosiery are performing positively in volume terms, regardless of seasonality. However, value sales are surging in 2024, mainly due to inflation and the increasing cost of production, especially for high-quality materials, ... Read More
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Apparel and Footwear in Germany
... unpredictable circumstances and global instability. Consumers remain cautious with their spending as high inflation persists in Germany, despite a marginal slowdown during the year, which is encouraging shopping in physical stores where they can check ... Read More
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Childrenswear in Germany
... hand, costs of production continue to rise due to the elevated prices of energy and the influence of economic instability. Boys’ apparel and girls’ apparel, on the other hand, are recording marginally more positive performances ... Read More
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Footwear in Germany
... players. Despite fluctuating consumer confidence, where inflation, despite slowing, and rising production costs continue to pose challenges, there is some stability in the category. Euromonitor International's Footwear in Germany report offers a comprehensive guide to ... Read More
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Jeans in Germany
... has been observed, especially in men’s jeans, with super premium men’s jeans recording more impressive growth rates compared to other price segments. However, another fall in demand for men’s economy jeans is having an impact ... Read More
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Hosiery in Austria
... to reassess their purchasing habits. Despite a slight slowdown in inflation compared to 2023, the cost of living crisis remained a persistent issue for Austrian consumers, forcing many to prioritise essential spending over discretionary items. ... Read More
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