Category: Apparel Manufacturing
Europe Apparel Manufacturing
-
Jeans in Hungary
... Economy jeans is seeing the strongest volume growth in men’s jeans, however, in women’s jeans, both economy jeans and super premium jeans are seeing the same levels of volume sales. Euromonitor International's Jeans in Hungary ... Read More
-
Apparel and Footwear in Hungary
... strongest value performance. This is mainly driven by the high emphasis parents place on ensuring their children are well-dressed – even in times of inflationary pressures and economic uncertainty. Moreso, it is noted that, even ... Read More
-
Apparel Accessories in Hungary
... addition to facing different challenges. For example, weather and seasonal factors influence sales, with mild winters slowing down sales of winter hats, scarves, and gloves, for example, while hot summers support sales of sunhats. We ... Read More
-
Jeans in Poland
... and unique designs to stand out. Often, premium and super premium brands are sought after due to the prestige they offer. However, budget-conscious consumers are gravitating towards low-cost options, especially as inflation impacts purchasing power. ... Read More
-
Hosiery in Portugal
... decline in current value sales as consumers switched to cheaper products. The limited differentiation between most hosiery products and lack of innovation means consumers are more than happy to switch to more affordable products. Portuguese ... Read More
-
Womenswear in Poland
... quality, tailoring, sustainability, and provenance of products. This emerging group values craftsmanship and unique, niche products—whether it is an organic linen dress or a tailored blouse from a local designer. These well-informed consumers are willing ... Read More
-
Apparel Accessories in Portugal
... The milder winter in 2023-4 further weakened consumer demand as gloves and scarves simply did not need to be replaced. Other apparel accessories reported the best performance, although sales declining still declined in value terms. ... Read More
-
Jeans in Norway
... jeans being a staple in most Norwegian’s wardrobes. The informal nature of the country’s work environment has meant that jeans is the preferred attire for many. While Norwegians do experiment with different styles and cuts ... Read More
-
Jeans in Portugal
... notable increase in jeans consumption during discounting periods as consumers looked for the best deals. Super-premium jeans fared much better as the luxury segment continues to thrive in the country, in part supported by growth ... Read More
-
Apparel Accessories in Romania
... cold weather and seasonal shifts, woollen scarves and beanies are very popular in Romania. The difficult economic context has sustained sales of apparel accessories since they are an affordable way to upgrade one’s look. Given ... Read More
-
Apparel and Footwear in Portugal
... the first half of the year. To combat declining sales, major brands relied on discounts to clear excess stocks. Consumers are still grappling with high costs of living in Portugal following two years of high ... Read More
-
Apparel and Footwear in Norway
... and frequent discounting led to lower current value growth in 2024. Prices still increased to a certain degree, especially in the first half of the year, although higher costs brought on by inflation tended to ... Read More
-
Apparel and Footwear in Romania
... adapting to post-pandemic consumer expectations where both style and practicality are sought after when buying apparel and footwear. Although price sensitivity remains a significant factor, Romanians are showing an increasing interest in quality and fashionable ... Read More
-
Jeans in Romania
... work to social settings. Nevertheless, cocooning remains an important trend in the country, as some consumers prefer to stay at home, given the ongoing higher costs of living. In addition, there are still many Romanians ... Read More
-
Sportswear in Portugal
... of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers ... Read More
-
Apparel and Footwear in France
... affecting childrenswear, gloomy weather during the first half of the year negatively affecting consumer footfall, and overall economic uncertainty leading to consumer price sensitivity. Whilst tourists and visitors flocked to Paris for the Olympics and ... Read More
-
Jeans in the Netherlands
... a stronger emphasis on design, durability and sustainable production. There is growing awareness and concern about the impact of denim production on the environment with manufacturers and retailers addressing this issue by investing in sustainable ... Read More
-
Apparel Accessories in Greece
... extent than the previous year. Ongoing economic challenges, including inflationary pressures and reduced disposable incomes, have made Greek consumers more price-sensitive, pushing them to prioritise essential goods over non-essentials like apparel accessories. Euromonitor International's Apparel ... Read More
-
Jeans in Greece
... acceptance of leisurewear in formal settings, including the workplace. Changing climatic conditions also play a role, with shorter winters delaying the demand for winter apparel and prolonging the use of jeans throughout the year. While ... Read More
-
Hosiery in France
... volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales. The ongoing shift away from formal wear in favour of more comfortable clothing, accelerated by hybrid working models, is a major factor ... Read More
-
Apparel and Footwear in the Netherlands
... to purchase apparel and footwear remains high, Dutch consumers are still adopting a more cautious attitude towards spending and seek out attractive prices across different retail channels to find the best price discounts and promotional ... Read More
-
Apparel and Footwear in Greece
... The period immediately following the pandemic saw a significant recovery in sales, driven by pent-up demand. By 2024, much of this rebound effect had diminished, leading to a more moderate rate of growth. At the ... Read More
-
Sportswear in the Netherlands
... while adopting preventive measures to extend the quality of life and avoid disease. This is triggering demand for sportswear including footwear translating into sustained volume and current value growth in 2024. Added to this, the ... Read More
-
Womenswear in Greece
... playing a key role in this expansion, despite facing stiff competition from multinational giants like Zara, H&M, and Shein. Although these local brands may lack the extensive resources and economies of scale of their larger ... Read More
-
Sportswear in the United Kingdom
... the sports-inspired segment continues to lead, despite exhibiting a slowdown in value growth from the previous year, while performance and outdoor footwear are performing relatively in line with one another. However, the latter’s growth is ... Read More
Research Assistance
