Category: Apparel
Europe Apparel
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Footwear in the Czech Republic
... fastest-growing categories, as these products appeal not only to athletes but also to a broader demographic. A significant trend shaping the market is the adoption of performance footwear for everyday use, with Czech consumers increasingly ... Read More
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Footwear in Denmark
... lifestyles outside the home. However, the rebound was stifled in 2022 and 2023 as consumers grappled with the cost-of-living crisis. With economic recovery ensuing, the footwear category witnessed a return to volume sales growth in ... Read More
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Apparel and Footwear in Denmark
... rising wages and lower interest rates. Consumers have become more inclined to spend on apparel and footwear, with some choosing to trade up again to premium brands. Current value growth picked up substantially in 2024 ... Read More
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Womenswear in the Czech Republic
... womenswear, with an estimated 5–7% of female consumers purchasing period underwear, alongside menstrual cups, which were introduced to the market several years earlier. Data from the drugstore chain dm-Drogerie Markt and the leading Czech menstrual ... Read More
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Womenswear in Denmark
... a rise in consumer confidence and this has translated into higher spending on womenswear, among other goods. Many Danish consumers are prioritising spend on travel and experiences over consumer goods, due to pent-up demand from ... Read More
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Childrenswear in the Czech Republic
... a renewed focus on updating wardrobes for different seasons. Despite these developments, the overall growth rate for childrenswear remains modest, with volumes still significantly below pre-pandemic levels. Double-digit growth in 2022 has given way to ... Read More
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Apparel Accessories in the Czech Republic
... particularly evident in the early months of the second quarter, driven by a rising awareness among Czech consumers of the importance of sun protection during heatwaves. Increasingly, hats with long or short brims have gained ... Read More
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Apparel Accessories in Denmark
... consumer spending and boosting demand for apparel accessories. This is welcome news following a period of sales fluctuations and notably a shift away from buying face masks in the post-pandemic era. Winter essentials such as ... Read More
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Apparel and Footwear in the Czech Republic
... optimistic outlook, characterised by a recovery in demand and growing consumer confidence. Despite this positive shift, cheap fast fashion continues to dominate among Czech consumers. The Chinese ultra-fast fashion brand Shein has gained significant market ... Read More
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Sportswear in Spain
... economic situation, with elevated inflation and high interest rates leading many Spaniards to reduce their discretionary spending on nonessentials such as sportswear. However, local consumers are becoming increasingly interested in sports and fitness, a trend ... Read More
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Apparel Accessories in Spain
... category growth in current value terms, although retail volume sales still registered some decline. Apparel accessories benefit from having relatively low unit prices, and local consumers often purchase them for indulgence reasons or as gifts ... Read More
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Menswear in Spain
... to affect disposable income, preventing the category from reaching its full potential despite its relative success. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline ... Read More
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Apparel and Footwear in Spain
... key factor behind this trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their disposable incomes and exercised caution when it came to ... Read More
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Jeans in Spain
... were forced to raise their prices due to a general increase in their operating costs. As a result, Spanish consumers strove to reduce their expenses, leading to a shift from higher value-added products to more ... Read More
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Footwear in Spain
... by inflation and higher interest rates, are curtailing interest spending on fashion products, particularly in categories like footwear, where products are typically designed to be durable. Similar to 2023, Spaniards are extending the time between ... Read More
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Childrenswear in Spain
... With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spanish parents saw a decline in their real disposable incomes. As such, consumers increasingly prioritised price as a deciding factor ... Read More
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Hosiery in Spain
... rising interest rates, which led a significant number of local consumers to trade down from branded ranges to cheaper, private label offerings. Indeed, price was the deciding factor in purchasing decisions. Unusually hot summer temperatures ... Read More
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Womenswear in Spain
... the latest trends at the most affordable prices. Downgrading emerged as the key driver of sales in 2024, significantly influencing both retail volume and current value growth in the category. Many Spanish women turned to ... Read More
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Retail Occasions Series: UK Halloween 2024
... analyses the market, the major players, the main trends and consumer attitudes. The proportion of consumers buying for Halloween this year has risen by 13.8ppts on 2024 to 54.0%. We have not seen this level ... Read More
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Clothing Manufacturing in the UK - Industry Market Research Report
... 5.4% to £2.2 billion. Before the pandemic, manufacturers relied on the strength of the Made in Britain label and the boom in emerging economies, creating a new wave of consumers with spending power, desiring British-made ... Read More
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Womenswear in Italy
... due to the renewed interest of Italian customers in buying new fashionable items for their daily life. Sales also benefited from the easing of the cost of living crisis with inflation stabilising in 2024 after ... Read More
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Footwear in Italy
... growth in 2024. However, sales of children’s footwear declined in retail volume terms. In 2023 retailers and manufacturers continued to face significant challenges against a backdrop of high inflation and an increase in the cost ... Read More
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Hosiery in Italy
... well. Innovation continues to be very important within hosiery in Italy with many players in the market focused on offering more sustainable solutions to meet the needs and preferences of consumers. For example, in 2024 ... Read More
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Childrenswear in Italy
... The best performance was registered by girl’s apparel, followed by boy’s apparel and finally baby and toddler wear. Sales of boy’s and girl’s apparel benefited from the fact that children typically grow out of their ... Read More
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Apparel Accessories in Italy
... growth rates. Sales benefited from the increase in ceremonies and formal events that have been seen since the end of the pandemic, as well as the return to relative normality, with many businesses in Italy ... Read More
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