Category: Technology & Media
Technology & Media market research reports by IDC
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New Tech Foundations Are Essential to Achieve Today's Vision of Connected, Intelligent Omni-Channel Retailing
This IDC Market Note summarizes key themes emerging from NRF 2025, including the importance of modernized infrastructure and data strategies to execute AI-fueled data-driven retailing, the use of AI security and loss prevention, and elevating checkout to meet new customer expectations."Seeing new in ... Read More
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CyberArk Acquires Zilla Security: The Future of Automated Life-Cycle Management for Identity, Access, and Governance Has Arrived
This IDC Market Note discusses the announcement regarding CyberArk’s acquisition of Zilla Security. CyberArk’s acquisition of Zilla Security enhances its identity security capabilities by integrating automated identity governance and administration (IGA). This move aims to improve visibility, effici ... Read More
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Japan Public IT Cloud Services Forecast, 2025–2029
This IDC study summarizes the qualitative and quantitative analysis of the Japan public cloud services market based on information collected by the end of January 2025.Public cloud services have become widespread in the Japan market, and their uses are expanding from improving IT/operational efficie ... Read More
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Enterprise Systems Influencing Product Experience Beyond PXM: Product Experience Strategy for Commerce
This IDC Perspective discusses how product experience management platforms work with other enterprise applications to create a technology ecosystem for the management of a holistic product experience (PX) strategy. Product experience encompasses the full life cycle of customer interactions with a pr ... Read More
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Tech Buyer Analysis of PXM, PIM, PLM, MDM, and DAM: Product Experience Strategy for Commerce
This IDC Perspective provides a tech buyer analysis of product experience management (PXM), product information management (PIM), product life-cycle management (PLM), master data management (MDM), and digital asset management (DAM). Managing PX at scale requires an ecosystem of enterprise applicatio ... Read More
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Worldwide Workstation Forecast, 2025–2029
This IDC study presents a five-year forecast for the worldwide workstation market."In the 1990s and aughts, it was commonly said that every company was becoming a web company," states Linn Huang, research vice president, Devices and Displays, IDC. "Likewise, it felt like every company was becoming a ... Read More
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Artificial Intelligence for Commerce Strategy: Evolution from Symbolic Logic Workflows to Agentic AI
This IDC Perspective provides IT buyers with a high-level summary of the evolution of AI as well as concrete recommendations for easing resistance to agentic AI adoption across their organizations. AI's role in digital commerce is rapidly evolving, moving beyond traditional automation into agentic A ... Read More
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Emerging Trends in the IoT Cellular Connectivity Market for 2025
This IDC Market Perspective examines the key trends that will impact on the IoT cellular connectivity market in 2025."2025 will redefine IoT connectivity with eSIM, 5G RedCap, and satellite networks, transforming global coverage and unlocking new opportunities for enterprises worldwide," says Pahul ... Read More
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Worldwide Mobile Phone Forecast, 2025–2029
This IDC study provides our 2025–2029 forecast for the mobile phone market."2024 saw a return to growth in the worldwide mobile phone market, growing 4.2% over 2023 levels," points out Ramon T. Llamas, research director with IDC's Mobile Devices and AR/VR team. "2025 is expected to continue that tre ... Read More
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AI Agent Use Case: Mortgage Prequalification
This IDC Perspective discusses the use case of AI agents in mortgage prequalification. Just as institutions were working through the introduction of generative AI into their technology and business environments, along come AI agents and agentic AI to add complexity to the planning and investment pro ... Read More
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DNS Protection: Principal Considerations for Enterprise and Service Providers
This IDC Market Note aims to dispel confusion about DNS security through an overview of DNS protection strategies and solutions available for enterprises and service providers. DNS is of critical importance for any organization looking to deliver an optimal online user experience, to the public, for ... Read More
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Western Europe Printer Market Shares, 2024: Market Remains Sizeable Despite Decline
This IDC Market Share discusses the dynamics and vendor share development of the single-function printer market in Western Europe in 2024.Although the single-function printer market in Western Europe has been declining over the last 10 years, it remains of significant size and offers manufacturers a ... Read More
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Next-Gen Partners: PCG Builds Highly Committed Public Cloud Partner for European Customers
This IDC Market Note profiles Public Cloud Group (PCG), a European partner that is customer-centric but focuses purely on public cloud solutions. PCG has deep partnerships with Google Cloud, AWS, and Microsoft Azure, but it operates each as separate business units to retain strategic commitment with ... Read More
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Top 5 Trends for Enterprise Mobile Devices in 2025
This IDC Market Perspective examines the key trends that will impact the enterprise mobile device market in 2025. As businesses head into 2025, the important lessons learned around mobile AI, corporate-liable devices, and mobile device as a service will drive the trends that we expect to see in this ... Read More
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Moving the Goalposts: NRF 2025 Introduces Change
This IDC Perspective reviews the National Retail Federation’s (NRF’s) Big Show and Expo 2025, looking at the rapid changes and introduction of AI/ML and generative AI and how they play a part in retail technology and experience. The synopsis of the event is in line with the most important factors th ... Read More
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U.S. Business Use Tablet Forecast, 2025-2029
This IDC study presents the five-year forecast for the U.S. business use of tablet shipments by operating system and user type (consumer, individual liable, and corporate liable). It is part of IDC's continuing research with respect to mobile devices. Findings in this document are based on informati ... Read More
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U.S. Business Use Smartphone Forecast, 2025–2029
This IDC study presents the five-year forecast for the U.S. business use of smartphone shipments by operating system and user type (consumer, individual liable, and corporate liable). It is part of IDC's continuing research with respect to mobile devices. Findings in this document are based on infor ... Read More
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Worldwide Threat Intelligence Forecast, 2025–2029: From Data to Decisions — The Intelligence-Driven Security of the Future
This IDC study presents a five-year forecast for the threat intelligence market for 2025–2029."Threat intelligence is no longer just a cybersecurity asset — it's a business enabler," says Monika Soltysik, senior research analyst, Security and Trust, IDC. "Organizations that embed threat intelligence ... Read More
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Japan Datacenter Forecast, 2025–2029
This IDC study forecasts the number of sites, total floor footprint, and power capacity (IT load) of datacenters (DCs) installed in Japan by DC size, location area, and year of building completion."The demand for the installation of AI servers is contributing to increased power capacity at datacente ... Read More
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IDC’s Global CIO Advisory Board — Navigating Agentic AI: Current Approach and Strategies
This IDC Perspective summarizes IDC’s Global CIO Advisory Board session, which took place in January 2025, on current approach and strategies for agentic AI.“As CIOs prepare for the adoption and scaling of agentic AI, and business leaders articulate the outcomes, tech vendors are expected to further ... Read More
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CDN Update: Transformation into Edge Delivery Services
This IDC Perspective discusses the ongoing transformation of CDN providers toward edge delivery services. It presents the opportunities ahead for these providers to capitalize on this emerging growth market. It provides guidelines for enterprises to help them decide on which service providers align ... Read More
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IDC PeerScape: Best Practices in Data Intelligence
This IDC PeerScape highlights strategies for implementing data intelligence platform software, emphasizing starting small, gaining executive sponsorship, involving cross-functional teams, prioritizing training, and maintaining data quality. The document underscores the importance of strategic scopin ... Read More
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Consumer GenAI and Social Media Integration
This IDC Market Perspective looks at how social media has been a key contributor to the growth of the consumer generative artificial intelligence (GenAI) market. Meta AI reaches hundreds of millions of consumers through Facebook, Instagram, Messenger, and WhatsApp, and xAI’s Grok is key component of ... Read More
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EMEA Wholesale Telecoms Strategies: Scope and Definitions, 2025
This IDC Market Perspective details the scope and definitions of the markets covered in the EMEA Wholesale Telecoms Strategies program. This program analyzes connectivity and related infrastructure services sold to telecoms operators and other service providers, detailing changing requirements, tren ... Read More
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Western Europe Hardcopy Forecast, 2025-2029
This IDC Market Forecast study quantifies the Western European hardcopy market in detail, analyzing details, issues, trends, and product advances. This report contains IDC's review and forecast of the Western European hardcopy market for 2025-2029."Growth opportunities are becoming more difficult to ... Read More
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