Category: Media
Media market research reports by IDC
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Worldwide Content Delivery Networks Forecast, 2024–2028
Worldwide Content Delivery Networks Forecast, 2024–2028 This IDC study provides our forecast for the worldwide content delivery networks (CDNs) market."In light of a challenging commercial environment for media delivery, CDN providers are pivoting to bundling security services and leveraging their e ... Read More
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Canadian Communications Service Provider Capex Spending, 2023–2024 — Lowest Capital Intensity in 14 Years
Canadian Communications Service Provider Capex Spending, 2023–2024 — Lowest Capital Intensity in 14 Years This IDC Market Perspective updates IDC Canada's previous 2023 capital expenditures (capex) report and provides our 2024 capex budget forecasts for Canada's major communications service provider ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
Roku Exchange Unlocks Access to Roku's Audience and Premium Media This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As p ... Read More
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Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge
Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge This IDC Market Share report provides the 2023 shares of worldwide commercial CDN vendors. The document covers the market shares of key CDN providers and an "others" category. It includes informatio ... Read More
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The Consumer Video Competitive Landscape: Streaming Drives Revenue Growth as Cord-Cutting Continues
The Consumer Video Competitive Landscape: Streaming Drives Revenue Growth as Cord-Cutting Continues This IDC Market Perspective looks at the major trends in the U.S. consumer video competitive landscape as streaming continues to drive traditional pay TV cord-cutting and streaming accounts for video ... Read More
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U.S. Consumer Fixed Broadband Market Shares, 2023: Fixed Wireless Alters the Broadband Landscape
U.S. Consumer Fixed Broadband Market Shares, 2023: Fixed Wireless Alters the Broadband Landscape This IDC study provides market shares for the U.S. consumer fixed broadband market for CY23."Fixed wireless broadband services are creating a disruption in the broadband market by increasing competition ... Read More
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Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower
Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower This IDC study forecasts home video game console hardware, software, and service use and spending through 2028. Eighth-, ninth-, and tenth-generation consoles are considered in grouped categories. Packaged ... Read More
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Canadian Communications Services Forecast, 2024–2028
Canadian Communications Services Forecast, 2024–2028 This IDC study provides the five-year forecast for the Canadian communications services sector's revenue including consumer, business, and wholesale market segments for 2024–2028. This study also provides more detailed forecasts across service seg ... Read More
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U.S. Consumer Communications Services Forecast, 2024–2028
U.S. Consumer Communications Services Forecast, 2024–2028 This IDC study identifies and quantifies the consumer communications services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of fixed broadband ... Read More
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Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed
Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed This IDC study offers an overview of the competitive dynamics in the home video game console market through 2023 from a hardware bundle, packaged game, and digital game and subscription service spending standpoint. It ... Read More
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Shaping the World of Digital Interactions with Tanla at MWC 2024
Shaping the World of Digital Interactions with Tanla at MWC 2024 This IDC Market Note highlights major announcements and product demonstrations by Tanla at Mobile World Congress 2024, specific to customer safety through next-generation antispam solutions, supported by cutting-edge technologies such ... Read More
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Free Ad-Supported Streaming Television Update and Impact in 2024
Free Ad-Supported Streaming Television Update and Impact in 2024 This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, an ... Read More
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Worldwide and U.S. Managed Print and Document Services and Basic Print Services Forecast Update, 2023-2027
Worldwide and U.S. Managed Print and Document Services and Basic Print Services Forecast Update, 2023-2027 This IDC study provides our updated 2023–2027 forecast for the managed print and document services and basic print services market. There are many factors fueling growth among SMB customers, no ... Read More
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From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands
From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More
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Update on Advertising on Connected Television with Retail Media Networks
Update on Advertising on Connected Television with Retail Media Networks This IDC Perspective provides update on advertising on connected television (CTV) with retail media networks (RMNs). The retail media advertising landscape via retail media networks is growing rapidly, driven by the power of fi ... Read More
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Digital Life Series: B2C Entertainment
Digital Life Series: B2C Entertainment This IDC Market Perspective addresses the B2C entertainment market in the European telecom sector, which is a huge business opportunity for telecom operators. This market has been evolving in the past few years, thanks to diverse digital entertainment services ... Read More
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Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting
Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting This IDC Market Perspective describes the evolution of the pay TV services market, driven by the substantial stability of the customer base and spending of traditional TV platforms, while the cord-cutting T ... Read More
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Worldwide Video Platforms Software Market Shares, 2022: Shifts in Live and Virtual Events Affect On-Demand Video
Worldwide Video Platforms Software Market Shares, 2022: Shifts in Live and Virtual Events Affect On-Demand Video This IDC study contains vendor shares for the video platforms software market for 2020–2022. It includes commentary on market growth and emerging trends and provides advice for technology ... Read More
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Worldwide Video Platforms Software Forecast, 2023–2027
Worldwide Video Platforms Software Forecast, 2023–2027 This IDC study provides a sizing of the worldwide video platforms software market in 2022 influencing the forecast through 2027. It includes commentary on market growth and the emerging trends and provides actionable advice for technology suppli ... Read More
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Free Ad–Supported Television Impact in 2023
Free Ad–Supported Television Impact in 2023 This IDC Perspective discusses the impact of FAST in 2023. It won't be long before technologies like generative AI and data analytics applied to the content creation, channel assembly, management, and improvement of FAST take hold, taking it to an even gre ... Read More
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Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2023–2027
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2023–2027 This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, ... Read More
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Canadian Consumer TV Services Forecast, 2023–2027
Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More
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U.S. SMB Wireline Voice and Data Market Shares, 2022: Cable's Share Growth Continues
U.S. SMB Wireline Voice and Data Market Shares, 2022: Cable's Share Growth Continues This IDC study analyzes U.S. communication service providers' fixed-line voice and data revenue in the small and medium-sized business (SMB) market."The U.S. cable operators continue to gain market share in the wire ... Read More
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How the Consumer Will Drive Business Innovation
How the Consumer Will Drive Business Innovation This IDC Market Perspective looks at the ways in which new consumer behaviors and expectations will drive business innovation, technology implementations, and business tech spend."Developments in the consumer market, including those based on generation ... Read More
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IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services
IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, ... Read More
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