Advertising & Marketing market research reports by IDC

• Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026

  Jul 27, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026 This IDC study forecasts digital advertising spending for the world and the United States for the years 2022–2026. Worldwide spending is broken down by region, and both it and the U.S. numbers are also broken down by advertising fo ... Read More

• IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy

  Jul 26, 2022  |  Published by: IDC  |  USD 4,500

  IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personali ... Read More

• PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism

  Jul 19, 2022  |  Published by: IDC  |  USD 1,500

  PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism This IDC Market Note examined the broad themes and industry trends noted from discussions and presentations at the PandaConf track of Collision 2022. The disruptive for ... Read More

• Data and Analytics Dominate Martech Spend

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  Data and Analytics Dominate Martech Spend This IDC Perspective provides insights into martech budgets and spending plans for 2022. "Martech buyers today need to address consumer demand for the highest levels of privacy and personalization in every interaction," said Gerry Murray, research director, ... Read More

• The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity This IDC Perspective busts the myth that customer data sets are inherently customer centric. Customer centricity is far more dependent on practices and protocols associated with cust ... Read More

• The Data Paradox Reshaping the CIO and CMO Relationship

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  The Data Paradox Reshaping the CIO and CMO Relationship This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted integr ... Read More

• ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

  Jun 29, 2022  |  Published by: IDC  |  USD 1,500

  ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform This IDC Market Note provides an overview of ZoomInfo's new positioning based on the updates of the company's Analyst Day 2022. ZoomInfo has clearly repositioned itself, moving beyond that of a data vendor to that of a full-blown, mu ... Read More

• Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

  Jun 23, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money This IDC study presents an estimation of the worldwide marketing campaign management software market for 2021."The transformational impact of customer experience on marketing infrastructure is far ahead of ... Read More

• The Rise of Retail Media Networks

  Jun 22, 2022  |  Published by: IDC  |  USD 4,500

  The Rise of Retail Media Networks This IDC Perspective discusses the rise of retail media networks. Recent growth in ecommerce combined with a host of other factors have led to retailers introducing a new digital advertising channel in the form of retail media networks (RMNs). The advertising is des ... Read More

• IDC Perspective: NAB 2022 Insights and Observations for Media and Entertainment

  May 31, 2022  |  Published by: IDC  |  USD 4,500

  IDC Perspective: NAB 2022 Insights and Observations for Media and Entertainment This IDC Perspective highlights technology adoption trends and investments discussed at the National Association of Broadcasters (NAB) 2022 conference that are currently driving the media and entertainment (M&E) indu ... Read More

• Adobe Leverages its Customer Journey and CDP Plays

  May 19, 2022  |  Published by: IDC  |  USD 1,500

  Adobe Leverages its Customer Journey and CDP Plays This IDC Market Note presents IDC's opinions on Adobe's approach to personalization at scale, presented at its 2022 summit. Adobe presents its Experience Cloud platform as both a modular and an end-to-end suite of tools, featuring Real-Time CDP, Jou ... Read More

• Looking Ahead at 2022: Enterprise Priorities for Customer Experience Initiatives and Investments

  Apr 29, 2022  |  Published by: IDC  |  USD 4,500

  Looking Ahead at 2022: Enterprise Priorities for Customer Experience Initiatives and Investments This IDC Market Perspective discusses what are enterprises putting on their docket for customer experience (CX) for 2022 and beyond. The analysis is based on Wave 2 of IDC's Future Enterprise Resiliency ... Read More

• Creating Impactful Recruitment Marketing Outcomes with Candidate.ID, an iCIMS Company

  Apr 26, 2022  |  Published by: IDC  |  USD 1,500

  Creating Impactful Recruitment Marketing Outcomes with Candidate.ID, an iCIMS Company This IDC Market Note discusses iCIMS' expanded recruitment marketing solution through the company's acquisition of Candidate.ID. Recruitment marketing is increasingly taking center stage in the latest wave of techn ... Read More

• IDC's Worldwide Marketing Taxonomy, 2022

  Apr 14, 2022  |  Published by: IDC  |  USD 4,500

  IDC's Worldwide Marketing Taxonomy, 2022 This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes ... Read More

• The Changing Face of Field Marketing

  Apr 06, 2022  |  Published by: IDC  |  USD 4,500

  The Changing Face of Field Marketing The IDC Perspective contributes ideas and recommendations from analysts and senior marketing executives to assist marketing leaders with adapting field marketing to meet the needs of a digital-first buyer and digital sales. Forward-looking guidance on the evoluti ... Read More

• The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization This IDC Perspective provides insights and guidance for brands to improve the efficiency and efficacy of their marketing practices through personalization."Brands are struggling with the challenges of personali ... Read More

• The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data This IDC Market Perspective provides insights and guidance for vendors to identify opportunities to innovate on their customer data management capabilities. "Customer data may be the most underutilized asset in ... Read More

• Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026 This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken ou ... Read More

• Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026 This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely ... Read More

• IDC's Worldwide Advertising Technology Taxonomy, 2022

  Mar 17, 2022  |  Published by: IDC  |  USD 4,500

  IDC's Worldwide Advertising Technology Taxonomy, 2022 This IDC study presents the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the business and technology of advertising. This taxonomy is the basis for all of IDC's advertising-related r ... Read More

• The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective

  Jan 24, 2022  |  Published by: IDC  |  USD 4,500

  The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective To capitalize on changed conditions in the digital-first world, chief marketing officers (CMOs) play a key role in the organization's path to growth acceleration. To become a growth drive ... Read More

• U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet

  Jan 05, 2022  |  Published by: IDC  |  USD 4,500

  U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet This IDC study quantifies the U.S. production page volume by application type. It contains IDC's review and forecast of the U.S. production page volume market by application for 2021–2025."There is stil ... Read More

< prev 1 2 3 4 next >