Category: Technology
Technology market research reports by IDC
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IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions
IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
Roku Exchange Unlocks Access to Roku's Audience and Premium Media This IDC Market Note discusses Roku Exchange, a new advertising technology solution designed for TV streaming. This document also discusses the range of benefits that it offers media companies and brands and advertising agencies. As p ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2024–2028: Video Ads Rolls On
Worldwide Mobile In-App and In-Game Advertising Forecast, 2024–2028: Video Ads Rolls On This IDC study provides a view into mobile in-app and in-game advertising dynamics through 2028. It assesses related market trends and technological advancements, and it offers advice to technology suppliers. It ... Read More
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Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences
Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generatio ... Read More
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IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment
IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve t ... Read More
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The Unified Omni-Channel: Rethinking Adtech and Martech Silos
The Unified Omni-Channel: Rethinking Adtech and Martech Silos This IDC Market Perspective discusses unified omni-channel. The evolution from single channel to multichannel to omni-channel outreach has occurred separately in adtech and martech, resulting in silos of staff, budgets, technology, and t ... Read More
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Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated
Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated This IDC Perspective discusses digital service regulations. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms
Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms This IDC study captures revenue derived from in-app and in-game mobile advertising as well as direct spending by users on mobile games and nongame mobile apps. Mobile advertising ... Read More
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Advertising on Connected TV
Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More
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The Top 5 Things to Know About Advertising in the Metaverse
The Top 5 Things to Know About Advertising in the Metaverse This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper ... Read More
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The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement
The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a pred ... Read More
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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and ... Read More
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Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse
Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse This IDC study explores global trends in advertising technology usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE ... Read More
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The Rise of Retail Media Networks
The Rise of Retail Media Networks This IDC Perspective discusses the rise of retail media networks. Recent growth in ecommerce combined with a host of other factors have led to retailers introducing a new digital advertising channel in the form of retail media networks (RMNs). The advertising is des ... Read More
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The Changing Face of Field Marketing
The Changing Face of Field Marketing The IDC Perspective contributes ideas and recommendations from analysts and senior marketing executives to assist marketing leaders with adapting field marketing to meet the needs of a digital-first buyer and digital sales. Forward-looking guidance on the evoluti ... Read More
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Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026
Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026 This IDC study forecasts total worldwide digital advertising spending and then breaks it down by brand advertising spending versus direct response advertising spending, and further by digital advertising formats, namely ... Read More
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IDC's Worldwide Advertising Technology Taxonomy, 2022
IDC's Worldwide Advertising Technology Taxonomy, 2022 This IDC study presents the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the business and technology of advertising. This taxonomy is the basis for all of IDC's advertising-related r ... Read More
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The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective
The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective To capitalize on changed conditions in the digital-first world, chief marketing officers (CMOs) play a key role in the organization's path to growth acceleration. To become a growth drive ... Read More
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