Marketing market research reports by IDC

• IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

  Nov 01, 2024  |  Published by: IDC  |  USD 7,500

  IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is ... Read More

• INBOUND 2024: HubSpot’s Vision to Make Customer Management Easy, Fast, and Unified

  Oct 24, 2024  |  Published by: IDC  |  USD 2,500

  INBOUND 2024: HubSpot’s Vision to Make Customer Management Easy, Fast, and Unified This IDC Market Note explores how HubSpot’s vision seeks to address the pressing challenges facing go-to-market teams and usher in a new era of inbound marketing. At INBOUND 2024, HubSpot CEO Yamini Rangan highlighted ... Read More

• Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing

  Jun 28, 2024  |  Published by: IDC  |  USD 7,500

  Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Expect a paradigm shift with AI at the helm," remarked IDC industry analyst Roger Beh ... Read More

• IDC PlanScape: CPaaS to Optimize Marketing

  Jun 28, 2024  |  Published by: IDC  |  USD 7,500

  IDC PlanScape: CPaaS to Optimize Marketing In essence, businesses must be quick to respond to potential buyers and smart in how they address their target audiences and how they keep them as satisfied and loyal customers. This calls for technology that is also easy to implement and scale (especially ... Read More

• Voice of the Customer — A Look at Metrics and KPIs

  Jun 28, 2024  |  Published by: IDC  |  USD 7,500

  Voice of the Customer — A Look at Metrics and KPIs This IDC Perspective provides insights into selection and application of metrics for a VOC program. Voice of the customer programs are evolving beyond traditional surveys to include indirect and inferred feedback, utilizing a variety of metrics like ... Read More

• Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing

  Jun 28, 2024  |  Published by: IDC  |  USD 7,500

  Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing This IDC study discusses worldwide marketing campaign management market shares for 2023."Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Market ... Read More

• IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel

  Jun 27, 2024  |  Published by: IDC  |  USD 7,500

  IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest en ... Read More

• The Shoptalk Bridge for Retail Technology 2024

  Jun 20, 2024  |  Published by: IDC  |  USD 2,500

  The Shoptalk Bridge for Retail Technology 2024 This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to a specific l ... Read More

• Expanding Marketing Promotions Across the "4-O Matrix"

  Jun 18, 2024  |  Published by: IDC  |  USD 7,500

  Expanding Marketing Promotions Across the "4-O Matrix" This IDC Market Perspective discusses the necessity for marketers, especially in the B2B and SMB sectors, to evolve beyond traditional email-centric strategies by adopting the 4-O marketing matrix. While the traditional 4 Ps of marketing have lo ... Read More

• Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy

  Apr 15, 2024  |  Published by: IDC  |  USD 7,500

  Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically contr ... Read More

• Zoho Day 2024: Culture and Technology Strategies for the Long Game

  Mar 29, 2024  |  Published by: IDC  |  USD 7,500

  Zoho Day 2024: Culture and Technology Strategies for the Long Game This IDC Perspective discusses Zoho's annual analyst event in 2024, focused on the company's long-term growth strategy and corporate culture. The company's approach includes investing in local education, targeting rural communities ... Read More

• What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?

  Mar 26, 2024  |  Published by: IDC  |  USD 7,500

  What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024? This IDC Perspective highlights the importance of having positive customer experience (CX) that could set a business apart from its competitors, especially in a very crowded market. In the era defined by dat ... Read More

• GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

  Mar 15, 2024  |  Published by: IDC  |  USD 7,500

  GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95% This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various ta ... Read More

• From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands

  Mar 05, 2024  |  Published by: IDC  |  USD 7,500

  From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More

• Marketing Investment Planner for 2024: Executive Summary

  Dec 21, 2023  |  Published by: IDC  |  USD 7,500

  Marketing Investment Planner for 2024: Executive Summary This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) titl ... Read More

• Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth

  Nov 23, 2023  |  Published by: IDC  |  USD 2,500

  Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth This IDC Market Note presents Zeta Global's major product announcements and revenue highlights. Zeta Global held its annual user conference Zeta Live 2023 at The New York Times Center in New York City on September 28, 2023, with hund ... Read More

• Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event

  Nov 13, 2023  |  Published by: IDC  |  USD 2,500

  Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event This IDC Market Note highlights major announcements and demonstrations from this year's Seismic Shift event, which occurred from October 23 through October 25, 2023, in San Diego, California. Please Note: Extended descriptio ... Read More

• HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses

  Oct 18, 2023  |  Published by: IDC  |  USD 2,500

  HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses This IDC Market Note discusses HubSpot's successfully hosted Inbound 2023, the annual industry event, held both in Boston and online from September 6 to 8, 2023, that drew a live attendance of 12,000 and a substantial online audience, ... Read More

• From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM

  Oct 12, 2023  |  Published by: IDC  |  USD 7,500

  From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM This IDC Market Perspective delves into the nuances of differing perspectives based on SaaS customer feedback in IDC's 2023 SaaSPath Survey. In the dynamic world of digital com ... Read More

• Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level

  Sep 27, 2023  |  Published by: IDC  |  USD 2,500

  Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level This IDC Market Note discusses Bloomreach Clarity, an app for brands to build generative AI (GenAI) agents. Bloomreach recently announced a new conversational commerce capability called Clarity. Clarity is a solution ... Read More

• AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce

  Sep 15, 2023  |  Published by: IDC  |  USD 2,500

  AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce This IDC Market Note looks into some major announcements AWS made at its Generative AI Analyst Day and AWS Summit in New York, held July 25 and 26. These include the general availability of Enti ... Read More

• TCS Retail — Digital First

  Jul 19, 2023  |  Published by: IDC  |  USD 2,500

  TCS Retail — Digital First This IDC Market Note examines the Tata Consultancy Services (TCS) Analyst Day event held in Boston, Massachusetts, on June 13, 2023. We specifically look at the TCS retail and consumer segment and the vision that TCS brings to the table around digital first. Also reviewed ... Read More

• Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy

  Jul 06, 2023  |  Published by: IDC  |  USD 2,500

  Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part o ... Read More

• The Price of Loyalty: Incentives

  Jun 30, 2023  |  Published by: IDC  |  USD 7,500

  The Price of Loyalty: Incentives This IDC Perspective looks at incentives including price incentives, metrics, and the cost to do business with loyalty programs. Retail loyalty programs permeate a majority of retailers that have invested in and implemented a loyalty program as a top marketing initia ... Read More

• Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

  Jun 30, 2023  |  Published by: IDC  |  USD 2,500

  Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT a ... Read More

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