Category: Internet Advertising
Internet Advertising market research reports by IDC
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IDC's Digital Advertising Market Model Overview, 2024
IDC's Digital Advertising Market Model Overview, 2024 This IDC Perspective discusses the Digital Advertising Market Model (DAMM), which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that allows media companie ... Read More
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Free Ad-Supported Streaming Television Update and Impact in 2024
Free Ad-Supported Streaming Television Update and Impact in 2024 This IDC Perspective content discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, an ... Read More
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IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment
IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve t ... Read More
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Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy
Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part o ... Read More
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Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated
Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated This IDC Perspective discusses digital service regulations. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms
Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms This IDC study captures revenue derived from in-app and in-game mobile advertising as well as direct spending by users on mobile games and nongame mobile apps. Mobile advertising ... Read More
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Advertising on Connected TV
Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More
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DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem
DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged ... Read More
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The Convergence of Media and Retail Use Cases
The Convergence of Media and Retail Use Cases This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but primarily resulti ... Read More
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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and ... Read More
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Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026
Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026 This IDC study forecasts digital advertising spending for the world and the United States for the years 2022–2026. Worldwide spending is broken down by region, and both it and the U.S. numbers are also broken down by advertising fo ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026
Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026 This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken ou ... Read More
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