Advertising & Marketing market research reports by IDC

• Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai

  Jan 30, 2023  |  Published by: IDC  |  USD 2,500

  Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai This IDC Market Note highlights Bigtincan's acquisition of SalesDirector.ai, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition ... Read More

• Revenue Enablement as the Next Step in the Enablement Journey

  Jan 17, 2023  |  Published by: IDC  |  USD 7,500

  Revenue Enablement as the Next Step in the Enablement Journey This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenu ... Read More

• IDC PlanScape: Operationalizing Charitable Giving

  Dec 22, 2022  |  Published by: IDC  |  USD 4,500

  IDC PlanScape: Operationalizing Charitable Giving This IDC study aims to provide a road map for operationalizing charitable giving, provisioning a path for thinking about where, how, and why to implement certain programs in a world that is increasingly digital and omni-channel, overrun with product, ... Read More

• AWS for Advertising and Marketing: Will Infrastructure Finally Eat MadTech?

  Dec 19, 2022  |  Published by: IDC  |  USD 4,500

  AWS for Advertising and Marketing: Will Infrastructure Finally Eat MadTech? This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data managemen ... Read More

• Adobe Marketing Mix Modeling Service Enters General Availability

  Dec 15, 2022  |  Published by: IDC  |  USD 1,500

  Adobe Marketing Mix Modeling Service Enters General Availability This IDC Market Note covers Adobe's announcement of the general availability of Marketing Mix Modeling on October 6, 2022. Please Note: Extended description available upon request. ... Read More

• IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations

  Dec 15, 2022  |  Published by: IDC  |  USD 4,500

  IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations This IDC PeerScape examines challenges retailers are encountering in ensuring customer engagement amid the changing expectations and behaviors of the new omni-channel shopper. Shoppers have new expectations for a customi ... Read More

• Twilio Targets Customer Engagement with SIGNAL 2022 Announcements

  Dec 13, 2022  |  Published by: IDC  |  USD 1,500

  Twilio Targets Customer Engagement with SIGNAL 2022 Announcements This IDC Market Note covers Twilio product announcements and quarterly financial results made during the Twilio SIGNAL 2022 conference, which took place in San Francisco, from November 1 to 3, 2022."Twilio's announcement of Engage's g ... Read More

• Microsoft Takes Aim at Employee Experience with Viva Sales

  Dec 06, 2022  |  Published by: IDC  |  USD 1,500

  Microsoft Takes Aim at Employee Experience with Viva Sales This IDC Market Note presents IDC's opinions on Viva Sales, Microsoft's latest addition to its Viva employee experience and engagement platform. Viva Sales aims to streamline processes and reduce time spent on administrative tasks, with a vi ... Read More

• Oracle CloudWorld 2022: Modernizing Modern Marketing

  Nov 16, 2022  |  Published by: IDC  |  USD 1,500

  Oracle CloudWorld 2022: Modernizing Modern Marketing This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17."Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and sales ... Read More

• Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

  Nov 12, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, y ... Read More

• Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

  Nov 10, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations hav ... Read More

• Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms

  Sep 27, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms This IDC study presents 2021 worldwide market share analysis of vendors that provide marketing campaign management software for enterprise companies. ... Read More

• The Top 5 Things to Know About Advertising in the Metaverse

  Sep 23, 2022  |  Published by: IDC  |  USD 4,500

  The Top 5 Things to Know About Advertising in the Metaverse This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper ... Read More

• Selling More with Data! The Framework for Data-Driven Marketing and Sales

  Sep 22, 2022  |  Published by: IDC  |  USD 4,500

  Selling More with Data! The Framework for Data-Driven Marketing and Sales This IDC Perspective discusses how the B2B market is in a transition period. The changes we have witnessed to this point are permanent. B2B sales and marketing is set for additional transformation: innovation that reduces comp ... Read More

• Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience

  Sep 19, 2022  |  Published by: IDC  |  USD 1,500

  Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience This IDC Market Note examines significant database management systems vendor announcements made during the first half of 2022 and offers an analysis regarding their significance. It includes a view as to the ... Read More

• Platform Culture Determines the Performance of Martech Majors and Their Customers

  Sep 16, 2022  |  Published by: IDC  |  USD 1,500

  Platform Culture Determines the Performance of Martech Majors and Their Customers This IDC Market Note addresses the hidden source of fragmentation across the front-office CX tech stacks of major martech/CX vendors. How vendors manage internal front-office product teams determines the level of fragm ... Read More

• The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement

  Sep 14, 2022  |  Published by: IDC  |  USD 4,500

  The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a pred ... Read More

• Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

  Sep 02, 2022  |  Published by: IDC  |  USD 1,500

  Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India This IDC Market Note discusses the announcement by Salesforce that Marketing Cloud Engagement on Hyperforce will be available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC' ... Read More

• Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon

  Aug 26, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon This IDC study provides a five-year forecast for the enterprise marketing campaign management software market."Large enterprises must invest in ... Read More

• Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers

  Aug 25, 2022  |  Published by: IDC  |  USD 4,500

  Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers This IDC Market Perspective discusses the topics of interest from security services perspective from the RSA Security Conference 2022 held in San Francisco, California. Topics include the future of s ... Read More

• Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

  Aug 22, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and ... Read More

• Blue Yonder ICON 2022: The Journey of the Berries

  Aug 22, 2022  |  Published by: IDC  |  USD 4,500

  Blue Yonder ICON 2022: The Journey of the Berries This IDC Perspective provides IDC's review and analysis of Blue Yonder ICON and the outlook for the company. The combination of unpredictable supply and demand coupled with accelerated complexity on all fronts served as the thematic underpinning for ... Read More

• Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse

  Aug 16, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse This IDC study explores global trends in advertising technology usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE ... Read More

• Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology

  Jul 29, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology This IDC study examines the worldwide sales force productivity and management software market for the 2021 calendar yea ... Read More

• Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026

  Jul 28, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026 This IDC study presents the size and growth for the customer data platform (CDP) application software market worldwide."Customer experience is the top business driver for ... Read More

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