Advertising & Marketing market research reports by IDC

• Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event

  Nov 13, 2023  |  Published by: IDC  |  USD 2,500

  Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event This IDC Market Note highlights major announcements and demonstrations from this year's Seismic Shift event, which occurred from October 23 through October 25, 2023, in San Diego, California. Please Note: Extended descriptio ... Read More

• HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses

  Oct 18, 2023  |  Published by: IDC  |  USD 2,500

  HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses This IDC Market Note discusses HubSpot's successfully hosted Inbound 2023, the annual industry event, held both in Boston and online from September 6 to 8, 2023, that drew a live attendance of 12,000 and a substantial online audience, ... Read More

• From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM

  Oct 12, 2023  |  Published by: IDC  |  USD 7,500

  From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM This IDC Market Perspective delves into the nuances of differing perspectives based on SaaS customer feedback in IDC's 2023 SaaSPath Survey. In the dynamic world of digital com ... Read More

• Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level

  Sep 27, 2023  |  Published by: IDC  |  USD 2,500

  Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level This IDC Market Note discusses Bloomreach Clarity, an app for brands to build generative AI (GenAI) agents. Bloomreach recently announced a new conversational commerce capability called Clarity. Clarity is a solution ... Read More

• AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce

  Sep 15, 2023  |  Published by: IDC  |  USD 2,500

  AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce This IDC Market Note looks into some major announcements AWS made at its Generative AI Analyst Day and AWS Summit in New York, held July 25 and 26. These include the general availability of Enti ... Read More

• TCS Retail — Digital First

  Jul 19, 2023  |  Published by: IDC  |  USD 2,500

  TCS Retail — Digital First This IDC Market Note examines the Tata Consultancy Services (TCS) Analyst Day event held in Boston, Massachusetts, on June 13, 2023. We specifically look at the TCS retail and consumer segment and the vision that TCS brings to the table around digital first. Also reviewed ... Read More

• Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy

  Jul 06, 2023  |  Published by: IDC  |  USD 2,500

  Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part o ... Read More

• The Price of Loyalty: Incentives

  Jun 30, 2023  |  Published by: IDC  |  USD 7,500

  The Price of Loyalty: Incentives This IDC Perspective looks at incentives including price incentives, metrics, and the cost to do business with loyalty programs. Retail loyalty programs permeate a majority of retailers that have invested in and implemented a loyalty program as a top marketing initia ... Read More

• Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

  Jun 30, 2023  |  Published by: IDC  |  USD 2,500

  Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT a ... Read More

• Aptos Engage and Revionics Insight: Unified Retail

  Jun 20, 2023  |  Published by: IDC  |  USD 2,500

  Aptos Engage and Revionics Insight: Unified Retail This IDC Market Note covers the recent Aptos Engage 2023 and Revionics Insight 2023 customer and analyst event held in Las Vegas, Nevada, from May 16 to 19, 2023. Aptos continues to display leadership in omni-channel retail solutions, with Revionics ... Read More

• Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience

  Jun 13, 2023  |  Published by: IDC  |  USD 7,500

  Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience This IDC Perspective explores the topic of customer trust, which is an outcome of the use of technologies in the Future of Customer Experience framework that deliver real-time contextual awareness for consistent ... Read More

• IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services

  Jun 13, 2023  |  Published by: IDC  |  USD 7,500

  IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, ... Read More

• The Unified Omni-Channel: Rethinking Adtech and Martech Silos

  Jun 02, 2023  |  Published by: IDC  |  USD 7,500

  The Unified Omni-Channel: Rethinking Adtech and Martech Silos This IDC Market Perspective discusses unified omni-channel. The evolution from single channel to multichannel to omni-channel outreach has occurred separately in adtech and martech, resulting in silos of staff, budgets, technology, and t ... Read More

• Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement

  Jun 01, 2023  |  Published by: IDC  |  USD 2,500

  Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement This IDC Market Note discusses Sprinklr's first ever analyst summit, which was held in Dubai, the United Arab Emirates, from April 25 to 28. This one-of-a-kind event included a curated list of about ... Read More

• Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes

  May 31, 2023  |  Published by: IDC  |  USD 7,500

  Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes This IDC study discusses worldwide marketing campaign management software market shares for 2022."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation ... Read More

• Worldwide Marketing Campaign Management Software Forecast, 2023–2027

  May 31, 2023  |  Published by: IDC  |  USD 7,500

  Worldwide Marketing Campaign Management Software Forecast, 2023–2027 This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Chat-based AI changes everything," said Gerry Murray, research director of IDC's Marketing Automation Technology research ... Read More

• Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated

  May 20, 2023  |  Published by: IDC  |  USD 7,500

  Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated This IDC Perspective discusses digital service regulations. The European Commission published its proposals for the Digital Services Act (DSA) and Digital Markets Act (DMA) ... Read More

• Future of Customer Experience: Preparing for Generative AI in Marketing

  Apr 25, 2023  |  Published by: IDC  |  USD 7,500

  Future of Customer Experience: Preparing for Generative AI in Marketing This IDC Perspective looks at future of customer experience with respect to generative AI in marketing. Generative AI is now ready to be deployed by enterprises to help improve marketing effectiveness and efficiency. But it bri ... Read More

• Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms

  Mar 30, 2023  |  Published by: IDC  |  USD 7,500

  Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms This IDC study captures revenue derived from in-app and in-game mobile advertising as well as direct spending by users on mobile games and nongame mobile apps. Mobile advertising ... Read More

• Advertising on Connected TV

  Mar 29, 2023  |  Published by: IDC  |  USD 7,500

  Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More

• Customer Data Influences on Content Marketing and the Customer Experience

  Mar 21, 2023  |  Published by: IDC  |  USD 7,500

  Customer Data Influences on Content Marketing and the Customer Experience This IDC Perspective explores the challenges and opportunities in collecting, using, and sharing customer data within the context of a content marketing strategy. Customer data platforms offer a central location to house and m ... Read More

• Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing

  Mar 17, 2023  |  Published by: IDC  |  USD 2,500

  Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing This IDC Market Note provides insights and recommendations related to the use of generative AI tools such as ChatGPT and DALL·E for marketing. The scale, scope, and intimacy (intrusion) capabilities of digital marketing have ... Read More

• DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem

  Feb 23, 2023  |  Published by: IDC  |  USD 2,500

  DOJ v. Google, Part 2: Erosion of Customer Trust Could Have Implications Across the Broader Advertising Ecosystem This IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged ... Read More

• The Convergence of Media and Retail Use Cases

  Feb 14, 2023  |  Published by: IDC  |  USD 7,500

  The Convergence of Media and Retail Use Cases This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but primarily resulti ... Read More

• Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai

  Jan 30, 2023  |  Published by: IDC  |  USD 2,500

  Bigtincan Extends Revenue Intelligence Capabilities with Acquisition of SalesDirector.ai This IDC Market Note highlights Bigtincan's acquisition of SalesDirector.ai, announced on December 28, 2022. This document also examines some of the trends within sales enablement and how Bigtincan's acquisition ... Read More

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