Category: Advertising & Marketing
Advertising & Marketing market research reports by GlobalData
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Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review
Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakne ... Read More
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Digital Marketing Trends in Hepatocellular Carcinoma
Digital Marketing Trends in Hepatocellular Carcinoma Summary Merck & Co.’s Keytruda.com achieved the highest traffic across US hepatocellular carcinoma (HCC) patient sites, with 2.1 million visits from August 2021 to July 2022. This was followed by Bristol Myers Squibb's (BMS’s) Opdivo.com (1.2 mill ... Read More
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Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of eco-tourism. It discusses the concept of eco-tourism, motivations behind eco-tourism, eco-tourism in t ... Read More
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Digital Marketing Trends in Migraine
Digital Marketing Trends in Migraine Summary Biohaven’s Nurtec.com achieved the highest traffic across branded patient sites in the US from July 2021 to June 2022, with about 14,500,000 visits, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. The highest proportion of tr ... Read More
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Digital Marketing Trends in Severe Asthma
Digital Marketing Trends in Severe Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest traffic across branded severe asthma patient sites in the US from July 2021 to June 2022, with about 7,800,000 visits, followed by Novartis’ Xolair.com, and GSK’s Nucala.com. The highest proportion ... Read More
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Social Media in Medical Devices - Thematic Research
Social Media in Medical Devices - Thematic Research Summary Digital technology is continuously becoming more accessible, driving the growth of internet and social media users at about 9.2% year-over-year. With 61% of the total population as social media users, people are turning to social media to c ... Read More
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Women in Sport - Thematic Research
Women in Sport - Thematic Research Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almost e ... Read More
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City Growth Engines in Foodservice - Thematic Intelligence
City Growth Engines in Foodservice - Thematic Intelligence Summary Over half of the global population now live in urban environments, with this projected to reach almost 70% by 2050. Moving to the city has effects on consumer attitudes and habits, requiring societies to adapt to new demographics and ... Read More
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Digital Marketing Trends in Type 2 Diabetes (T2D)
Digital Marketing Trends in Type 2 Diabetes (T2D) Summary Eli Lilly’s Trulicity.com achieved the highest traffic across branded type 2 diabetes (T2D) patient sites in the US from May 2021 to April 2022, with almost 9.8 million visits, followed by AstraZeneca's Farxiga.com and Novo Nordisk's Ozempic. ... Read More
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New Food Marketing Regulations - Thematic Research
New Food Marketing Regulations - Thematic Research Summary New Food Marketing Regulations - Thematic Research explores variations in food marketing and advertising regulations across regions, discusses major themes and future timelines of food regulations. Food regulation has been a hot topic in rec ... Read More
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Digital Marketing Trends in Human Immunodeficiency Virus (HIV)
Digital Marketing Trends in Human Immunodeficiency Virus (HIV) Summary Gilead’s Biktarvy.com achieved the highest traffic across branded HIV patient sites in the US from April 2021 to March 2022, with about 3,800,000 visits, followed by ViiV's Dovato.com and Gilead’s Descovy.com. The highest proport ... Read More
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CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience
CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience Summary The customer experience (CX) has emerged as a critical component of modern business strategy for client retention and acquisition. Building a compelling CX strategy seems worth the effort as i ... Read More
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United Kingdom (UK) Personal Lines Insurance Distribution and Marketing 2021
Summary This report examines consumer channel preferences and how these have changed over time. It explores the drivers behind customers choosing one channel over another. The report highlights the market shares of the largest players by product line and channel. It also looks at the marketing and a ... Read More
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Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary An analysis of Trip.com’s presence in online travel, discussing key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and ... Read More
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Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism ... Read More
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Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape
Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape Summary An overview of the impact that the Russia Ukraine conflict has had on the sports industry. In February 2022, following Russian military action in Ukraine, the sporting world was quick to ... Read More
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Self-Branding - Consumer Trend Analysis
Self-Branding - Consumer Trend Analysis Summary This report is part of the GlobalData Trend Tracker report series, which analyzes trends GlobalData's top consumer trends for 2022 related to consumer sentiment, lifestyles, attitudes, and behaviors. The report showcases how the trend has evolved durin ... Read More
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NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications
NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications Summary NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications explores the hype around NFTs and implications for consumer goods brands. Despite being loosely unders ... Read More
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Advertising Tech (Adtech) - Thematic Research
Advertising Tech (Adtech) - Thematic Research Summary Advertising Technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements. It is the backbone of the internet advertising industry. Worth $438 billion in 2021, internet advertising will ... Read More
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