Category: Advertising & Marketing
Advertising & Marketing market research reports by GlobalData
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South America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
South America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in South America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains ... Read More
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Asia-Pacific (APAC) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Asia-Pacific (APAC) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profi ... Read More
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Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail
Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail Summary The retail sector is at the cusp of an extraordinary transformation, spurred by the integration of generative AI technology. This evolution is set to redefine customer experiences and streamline supply chain mechanis ... Read More
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Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape
Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape Summary GlobalData explores the biggest soccer tournament of 2023 as defending champions, the United States look to take on even greater competition than ever before, with this the first 32-team tournament fo ... Read More
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Digital Marketing Trends in Asthma
Digital Marketing Trends in Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US, with over 5.7 million visitors from June 2022 to May 2023. This was followed by GSK’s Trelegy.com (2.5 million visits) and Nucala.com (1.4 mill ... Read More
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French Open 2023 - Post Event Analysis
French Open 2023 - Post Event Analysis Summary An analysis of the recent 2023 French Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The French Open has a broadcast deal in place with the Eurosport, providing live coverage of the event across Europe. Fran ... Read More
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Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review
Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknes ... Read More
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Conceptual Flavors - ForeSights
Conceptual Flavors - ForeSights Summary Conceptual Flavors - ForeSights explores how brands are expanding the notion of flavor beyond just taste. Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor. S ... Read More
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Digital Marketing Trends in Age-Related Macular Degeneration
Digital Marketing Trends in Age-Related Macular Degeneration Summary Bayer’s Eylea.us achieved the highest total traffic across AMD branded patient sites in the US, with over 886,000 visitors from May 2022 to April 2023. This was followed by Genentech’s Vabysmo.com (172,000 visits) and Lucentis.com ... Read More
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Digital Marketing Trends in Type 2 Diabetes
Digital Marketing Trends in Type 2 Diabetes Summary Novo Nordisk's Ozempic.com achieved the highest total traffic across T2D patient brand sites in the US, with over 23 million visitors between April 2022-March 2023, followed by Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest pr ... Read More
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Direct Energy Marketing Ltd - Strategic SWOT Analysis Review
Direct Energy Marketing Ltd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major product ... Read More
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Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence
Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence Summary If you want to understand the themes that drive an industry, simply look at the list of recent mergers and acquisitions (M&A). This report analyzes the disruptive themes that drove M&A activi ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease
Digital Marketing Trends in Inflammatory Bowel Disease Summary AbbVie’s Skyrizi.com achieved the highest total traffic across IBD patient sites in the US, with over 9.3 million visitors from March 2022 to February 2023. This was followed by AbbVie’s Rinvoq.com (five million visits) and Takeda’s Enty ... Read More
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Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. The brand’s largest de ... Read More
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Digital Marketing Trends in Rheumatoid Arthritis
Digital Marketing Trends in Rheumatoid Arthritis Summary AbbVie’s Rinvoq.com achieved the highest total traffic across RA patient brand sites in the US, with over four million visitors from February 2022 to January 2023, followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion ... Read More
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Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
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Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
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Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
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Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
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Digital Marketing Trends in Psoriasis
Digital Marketing Trends in Psoriasis Summary AbbVie's Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost 7.2 million visitors between January 2022 - December 2022. This was followed by Novartis's Cosentyx.com (3.3 million visits) and AbbVie's Humi ... Read More
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FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies Summary The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impa ... Read More
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Esports - Thematic Intelligence
Esports - Thematic Intelligence Summary Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic ... Read More
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Digital Marketing Trends in Breast Cancer
Digital Marketing Trends in Breast Cancer Summary Between November 2021 and October 2022, Merck & Co’s Keytruda.com achieved the highest traffic among branded breast cancer patient sites in the US with almost 4.8 million visitors, followed by Eli Lilly’s Verzenio.com (4.4 million visits). The highes ... Read More
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APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary The alcoholic beverage(APAC) report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to tota ... Read More
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Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and ... Read More
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