Category: Advertising & Marketing
Advertising & Marketing market research reports by GlobalData
-
French Open 2023 - Post Event Analysis
French Open 2023 - Post Event Analysis Summary An analysis of the recent 2023 French Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The French Open has a broadcast deal in place with the Eurosport, providing live coverage of the event across Europe. Fran ... Read More
-
Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review
Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknes ... Read More
-
Conceptual Flavors - ForeSights
Conceptual Flavors - ForeSights Summary Conceptual Flavors - ForeSights explores how brands are expanding the notion of flavor beyond just taste. Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor. S ... Read More
-
Digital Marketing Trends in Age-Related Macular Degeneration
Digital Marketing Trends in Age-Related Macular Degeneration Summary Bayer’s Eylea.us achieved the highest total traffic across AMD branded patient sites in the US, with over 886,000 visitors from May 2022 to April 2023. This was followed by Genentech’s Vabysmo.com (172,000 visits) and Lucentis.com ... Read More
-
Digital Marketing Trends in Type 2 Diabetes
Digital Marketing Trends in Type 2 Diabetes Summary Novo Nordisk's Ozempic.com achieved the highest total traffic across T2D patient brand sites in the US, with over 23 million visitors between April 2022-March 2023, followed by Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest pr ... Read More
-
Direct Energy Marketing Ltd - Strategic SWOT Analysis Review
Direct Energy Marketing Ltd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major product ... Read More
-
Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence
Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence Summary If you want to understand the themes that drive an industry, simply look at the list of recent mergers and acquisitions (M&A). This report analyzes the disruptive themes that drove M&A activi ... Read More
-
Digital Marketing Trends in Inflammatory Bowel Disease
Digital Marketing Trends in Inflammatory Bowel Disease Summary AbbVie’s Skyrizi.com achieved the highest total traffic across IBD patient sites in the US, with over 9.3 million visitors from March 2022 to February 2023. This was followed by AbbVie’s Rinvoq.com (five million visits) and Takeda’s Enty ... Read More
-
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. The brand’s largest de ... Read More
-
Digital Marketing Trends in Rheumatoid Arthritis
Digital Marketing Trends in Rheumatoid Arthritis Summary AbbVie’s Rinvoq.com achieved the highest total traffic across RA patient brand sites in the US, with over four million visitors from February 2022 to January 2023, followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion ... Read More
-
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
-
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
-
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
-
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
-
Digital Marketing Trends in Psoriasis
Digital Marketing Trends in Psoriasis Summary AbbVie's Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost 7.2 million visitors between January 2022 - December 2022. This was followed by Novartis's Cosentyx.com (3.3 million visits) and AbbVie's Humi ... Read More
-
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies Summary The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impa ... Read More
-
Esports - Thematic Intelligence
Esports - Thematic Intelligence Summary Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic ... Read More
-
Digital Marketing Trends in Breast Cancer
Digital Marketing Trends in Breast Cancer Summary Between November 2021 and October 2022, Merck & Co’s Keytruda.com achieved the highest traffic among branded breast cancer patient sites in the US with almost 4.8 million visitors, followed by Eli Lilly’s Verzenio.com (4.4 million visits). The highes ... Read More
-
APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary The alcoholic beverage(APAC) report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to tota ... Read More
-
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and ... Read More
-
Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review
Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakne ... Read More
-
Digital Marketing Trends in Hepatocellular Carcinoma
Digital Marketing Trends in Hepatocellular Carcinoma Summary Merck & Co.’s Keytruda.com achieved the highest traffic across US hepatocellular carcinoma (HCC) patient sites, with 2.1 million visits from August 2021 to July 2022. This was followed by Bristol Myers Squibb's (BMS’s) Opdivo.com (1.2 mill ... Read More
-
Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of eco-tourism. It discusses the concept of eco-tourism, motivations behind eco-tourism, eco-tourism in t ... Read More
-
Digital Marketing Trends in Migraine
Digital Marketing Trends in Migraine Summary Biohaven’s Nurtec.com achieved the highest traffic across branded patient sites in the US from July 2021 to June 2022, with about 14,500,000 visits, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. The highest proportion of tr ... Read More
-
Digital Marketing Trends in Severe Asthma
Digital Marketing Trends in Severe Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest traffic across branded severe asthma patient sites in the US from July 2021 to June 2022, with about 7,800,000 visits, followed by Novartis’ Xolair.com, and GSK’s Nucala.com. The highest proportion ... Read More
Research Assistance
