Category: Advertising & Marketing
Advertising & Marketing market research reports by GlobalData
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Decoding Samsung's YouTube Advertising Strategy in Q1 2024
Decoding Samsung's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demogr ... Read More
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Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review
Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review
The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key str ... Read More
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Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review
Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence
Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices Summary This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers. Technological innovations in the beauty industry have given rise to ... Read More
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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Augmented Reality (AR) in Retail and Apparel - Thematic Research
Augmented Reality (AR) in Retail and Apparel - Thematic Research Summary The AR market will be worth $100 billion by 2030 Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $1 ... Read More
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A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube
A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube Summary This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the adverti ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Sponsorship Sector Report - Alcoholic Beverages EMEA 2023
Sponsorship Sector Report - Alcoholic Beverages EMEA 2023 Summary This report provides an overview of the alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponso ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Nielsen Holdings plc - Strategic SWOT Analysis Review
Nielsen Holdings plc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and s ... Read More
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Enero Group Limited (EGG) - Financial and Strategic SWOT Analysis Review
Enero Group Limited (EGG) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakness ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. Coca- ... Read More
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Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence
Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence Summary This report analyzes the disruptive themes that have driven M&A activity in Q3 2023 in the Media Sector The media sector in Q3 2023 witnessed deals worth $17 billion, a fall of 63% compared to Q2 2 ... Read More
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Digital Marketing Trends in Colorectal Cancer
Digital Marketing Trends in Colorectal Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across CRC patient sites in the US, with over 3.3 million visitors from August 2022 to July 2023. This was followed by BMS’s Opdivo.com (1.7 million visits) and Roche’s Avastin.com (258,000 ... Read More
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Advertising Sector Scorecard - Thematic Intelligence
Advertising Sector Scorecard - Thematic Intelligence Summary Big Tech, notably Microsoft, Apple, Amazon, and Alphabet, dominate the thematic screen of GlobalData’s advertising sector scorecard. Thanks to their sophisticated AI systems, advanced advertising technology (adtech), and the wealth of data ... Read More
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MarketSource Inc - Strategic SWOT Analysis Review
MarketSource Inc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and servi ... Read More
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Middle East and Africa (MEA) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Middle East and Africa (MEA) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Middle East & Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to ... Read More
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North America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
North America Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains ... Read More
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Global Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Global Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Global Digital Signage industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of ... Read More
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Europe Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
Europe Digital Signage Market Summary, Competitive Analysis and Forecast to 2027 Summary Digital Signage in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains de ... Read More
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