Category: Advertising
Advertising market research reports by GlobalData
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Decoding Garnier’s YouTube Advertising Strategy
Decoding Garnier’s YouTube Advertising Strategy Summary The report on Garnier’s advertising strategies on YouTube from August 2023 to July 2024, focuses on key products such as Hair Filler with Ceramide, Hair Filler with Hyaluronic, Nutrisse Charcoal Bleach, Nutrisse Ultra Crème and Whole Ble ... Read More
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Decoding L'Oréal's YouTube Advertising Strategy
Decoding L'Oréal's YouTube Advertising Strategy Summary The report on L'Oréal’s advertising strategies on YouTube from August 2023 to July 2024, focuses on products and campaigns such as EverPure Bond Repair, Bright Reveal Daily SPF 50 Lotion, L'Oréal Paris Midnight Cream, L'Oréal Paris Colors ... Read More
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Decoding Essie’s YouTube Advertising Strategy
Decoding Essie’s YouTube Advertising Strategy Summary The report on Essie’s advertising strategies on YouTube from August 2023 to July 2024, focuses on key products such as Essie Holiday Collection, Essie Gel Couture Matte Topcoat, Essie Special Effect Nail Polish, and more. It analyzes the c ... Read More
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Decoding 3CE STYLENANDA YouTube Advertising Strategy
Decoding 3CE STYLENANDA YouTube Advertising Strategy Summary The report on3CE Stylenandas advertising strategies on YouTube from August 2023 to July 2024, focuses on products and campaigns such as Hazy lip clay, Shine reflector lipstick, 3CE blur the line lipstick, 3CE glow beam, Drop glow g ... Read More
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Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update
Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update Summary The three big online advertising platforms-Apple, Alphabet, and Meta-are under investigation by the European Commission under powers granted by the Digital Markets Act (DMA). The EU is looking into whether Alphabet and Apple ... Read More
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Decoding Chevrolet’s YouTube Advertising Strategy in Q1 2024
Decoding Chevrolet’s YouTube Advertising Strategy in Q1 2024 Summary The report on Chevrolet's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Chevy Blazer EV, Chevy Equinox and Chevrolet Certified Service. It analyzes the core themes, messaging ... Read More
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Decoding Oreo’s YouTube Advertising Strategy in Q1 2024
Decoding Oreo’s YouTube Advertising Strategy in Q1 2024 Summary The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product b ... Read More
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Decoding American Express’s YouTube Advertising Strategy in Q1 2024
Decoding American Express’s YouTube Advertising Strategy in Q1 2024 Summary The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messag ... Read More
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Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024
Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024 Summary The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes ... Read More
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Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence
Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic ... Read More
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube
A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube Summary This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the adverti ... Read More
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Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence
Media Industry Mergers and Acquisitions Deals by Top Themes in Q3 2023 - Thematic Intelligence Summary This report analyzes the disruptive themes that have driven M&A activity in Q3 2023 in the Media Sector The media sector in Q3 2023 witnessed deals worth $17 billion, a fall of 63% compared to Q2 2 ... Read More
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Advertising Sector Scorecard - Thematic Intelligence
Advertising Sector Scorecard - Thematic Intelligence Summary Big Tech, notably Microsoft, Apple, Amazon, and Alphabet, dominate the thematic screen of GlobalData’s advertising sector scorecard. Thanks to their sophisticated AI systems, advanced advertising technology (adtech), and the wealth of data ... Read More
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Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence
Mergers and Acquisitions (M&A) in Tech, Media, and Telecom (TMT) 2022 Themes - Thematic Intelligence Summary If you want to understand the themes that drive an industry, simply look at the list of recent mergers and acquisitions (M&A). This report analyzes the disruptive themes that drove M&A activi ... Read More
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Advertising Tech (Adtech) - Thematic Research
Advertising Tech (Adtech) - Thematic Research Summary Advertising Technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements. It is the backbone of the internet advertising industry. Worth $438 billion in 2021, internet advertising will ... Read More
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