Category: Internet Advertising
Internet Advertising market research reports by GlobalData
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Decoding Garnier’s YouTube Advertising Strategy
Decoding Garnier’s YouTube Advertising Strategy Summary The report on Garnier’s advertising strategies on YouTube from August 2023 to July 2024, focuses on key products such as Hair Filler with Ceramide, Hair Filler with Hyaluronic, Nutrisse Charcoal Bleach, Nutrisse Ultra Crème and Whole Ble ... Read More
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Decoding L'Oréal's YouTube Advertising Strategy
Decoding L'Oréal's YouTube Advertising Strategy Summary The report on L'Oréal’s advertising strategies on YouTube from August 2023 to July 2024, focuses on products and campaigns such as EverPure Bond Repair, Bright Reveal Daily SPF 50 Lotion, L'Oréal Paris Midnight Cream, L'Oréal Paris Colors ... Read More
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Decoding Essie’s YouTube Advertising Strategy
Decoding Essie’s YouTube Advertising Strategy Summary The report on Essie’s advertising strategies on YouTube from August 2023 to July 2024, focuses on key products such as Essie Holiday Collection, Essie Gel Couture Matte Topcoat, Essie Special Effect Nail Polish, and more. It analyzes the c ... Read More
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Decoding 3CE STYLENANDA YouTube Advertising Strategy
Decoding 3CE STYLENANDA YouTube Advertising Strategy Summary The report on3CE Stylenandas advertising strategies on YouTube from August 2023 to July 2024, focuses on products and campaigns such as Hazy lip clay, Shine reflector lipstick, 3CE blur the line lipstick, 3CE glow beam, Drop glow g ... Read More
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Decoding McDonald’s YouTube Advertising Strategy
Decoding McDonald’s YouTube Advertising Strategy Summary The report on McDonald’s advertising strategies on YouTube from August 2023 to July 2024, focuses on products and services such as Free fries on Friday, Grandma McFlurry, McDonald's McMuffin, IRL fries and more. It analyzes the core themes, ... Read More
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Decoding Nestlé S.A. ’s YouTube Advertising Strategy
Decoding Nestlé S.A. ’s YouTube Advertising Strategy Summary The report on Nestlé’s advertising strategies on YouTube from August 2022 to July 2024, focuses on key products such as DiGiorno Croissant crust pizza and DiGiorno’s pizza and more. It analyzes the core themes, messaging strategies, an ... Read More
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Thematic Intelligence: Adtech
Thematic Intelligence: Adtech Summary Advertising technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements. It is the backbone of a global internet advertising industry that is on track to generate $1 trillion in sales by 2030, up fro ... Read More
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Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update
Thematic Intelligence: Advertising Sector Scorecard Q2 2024 Update Summary The three big online advertising platforms-Apple, Alphabet, and Meta-are under investigation by the European Commission under powers granted by the Digital Markets Act (DMA). The EU is looking into whether Alphabet and Apple ... Read More
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Decoding L'Oréal Paris’s YouTube Advertising Strategy
Decoding L'Oréal Paris’s YouTube Advertising Strategy Summary The report on L'Oréal Paris’s advertising strategies on YouTube from July 2023 -June 2024, focuses on key products such as Bright Reveal UV Fluid, L'Oréal Midnight Cream, L'Oréal Paris Ever Pure Clarify & Restore, L'Oréal Paris Brigh ... Read More
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Digital Marketing Trends in Age-related Macular Degeneration - July 2024
Digital Marketing Trends in Age-related Macular Degeneration - July 2024 Summary Genentech’s Vabysmo.com achieved the highest total traffic across branded age-related macular degeneration (AMD) patient sites in the US, with over two million visits from June 2023 to May 2024. This was followed by Bay ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
Decoding Heineken’s YouTube Advertising Strategy Decoding Heineken’s YouTube Advertising Strategy Summary The report on Heineken's advertising strategies on YouTube from July 2023 to June 2024, focuses on key products such as Heineken Silver and Heineken 0.0. It analyzes the core themes, messagi ... Read More
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Decoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024
Decoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024 Summary The report on Enel S.p.A's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Enel Formidable Photovoltaic and Enel Formidable Mobility. It analyzes the core themes, messaging strat ... Read More
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Decoding Microsoft’s YouTube Advertising Strategy in Q1 2024
Decoding Microsoft’s YouTube Advertising Strategy in Q1 2024 Summary The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by ... Read More
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Decoding Mastercard's YouTube Advertising Strategy in Q1 2024
Decoding Mastercard's YouTube Advertising Strategy in Q1 2024 Summary The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes ... Read More
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Decoding Apple's YouTube Advertising Strategy in Q1 2024
Decoding Apple's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliabili ... Read More
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Decoding Samsung's YouTube Advertising Strategy in Q1 2024
Decoding Samsung's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demogr ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Advertising Sector Scorecard - Thematic Intelligence
Advertising Sector Scorecard - Thematic Intelligence Summary Big Tech, notably Microsoft, Apple, Amazon, and Alphabet, dominate the thematic screen of GlobalData’s advertising sector scorecard. Thanks to their sophisticated AI systems, advanced advertising technology (adtech), and the wealth of data ... Read More
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Digital Marketing Trends in Asthma
Digital Marketing Trends in Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US, with over 5.7 million visitors from June 2022 to May 2023. This was followed by GSK’s Trelegy.com (2.5 million visits) and Nucala.com (1.4 mill ... Read More
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Digital Marketing Trends in Type 2 Diabetes
Digital Marketing Trends in Type 2 Diabetes Summary Novo Nordisk's Ozempic.com achieved the highest total traffic across T2D patient brand sites in the US, with over 23 million visitors between April 2022-March 2023, followed by Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest pr ... Read More
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Social Media in Medical Devices - Thematic Research
Social Media in Medical Devices - Thematic Research Summary Digital technology is continuously becoming more accessible, driving the growth of internet and social media users at about 9.2% year-over-year. With 61% of the total population as social media users, people are turning to social media to c ... Read More
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