Category: Marketing
Marketing market research reports by GlobalData
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Thematic Intelligence: The Creator Economy
Thematic Intelligence: The Creator Economy Summary The creator economy is an industry in which creators generate revenue from their digital content. What started as a few fringe individuals uploading content online has transformed into a lucrative industry. For some industries, such as apparel, onli ... Read More
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Digital Marketing Trends in Age-related Macular Degeneration - July 2024
Digital Marketing Trends in Age-related Macular Degeneration - July 2024 Summary Genentech’s Vabysmo.com achieved the highest total traffic across branded age-related macular degeneration (AMD) patient sites in the US, with over two million visits from June 2023 to May 2024. This was followed by Bay ... Read More
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Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024
Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024 Summary The report on NVIDIA's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Nvidia's DRIVE and Nvidia CorrDiff. It analyzes the core themes, messaging strategies, and product benefit ... Read More
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Decoding Xiaomi’s YouTube Advertisement Strategy in Q1 2024
Decoding Xiaomi’s YouTube Advertisement Strategy in Q1 2024 Summary The report on Xiaomi's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Xiaomi 14 Series, Redmi Note 13 Pro Plus 5G and Xiaomi Smart Ecosystem. It analyzes the core themes, messa ... Read More
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Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review
Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and w ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices Summary This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers. Technological innovations in the beauty industry have given rise to ... Read More
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Augmented Reality (AR) in Retail and Apparel - Thematic Research
Augmented Reality (AR) in Retail and Apparel - Thematic Research Summary The AR market will be worth $100 billion by 2030 Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $1 ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Sponsorship Sector Report - Alcoholic Beverages EMEA 2023
Sponsorship Sector Report - Alcoholic Beverages EMEA 2023 Summary This report provides an overview of the alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponso ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. Coca- ... Read More
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Digital Marketing Trends in Colorectal Cancer
Digital Marketing Trends in Colorectal Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across CRC patient sites in the US, with over 3.3 million visitors from August 2022 to July 2023. This was followed by BMS’s Opdivo.com (1.7 million visits) and Roche’s Avastin.com (258,000 ... Read More
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Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail
Cognitive Revolution - Generative Artificial Intelligence (AI) Meets Retail Summary The retail sector is at the cusp of an extraordinary transformation, spurred by the integration of generative AI technology. This evolution is set to redefine customer experiences and streamline supply chain mechanis ... Read More
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Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape
Business of FIFA Women's World Cup 2023 - Property Profile, Sponsorship and Media Landscape Summary GlobalData explores the biggest soccer tournament of 2023 as defending champions, the United States look to take on even greater competition than ever before, with this the first 32-team tournament fo ... Read More
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Digital Marketing Trends in Asthma
Digital Marketing Trends in Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US, with over 5.7 million visitors from June 2022 to May 2023. This was followed by GSK’s Trelegy.com (2.5 million visits) and Nucala.com (1.4 mill ... Read More
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French Open 2023 - Post Event Analysis
French Open 2023 - Post Event Analysis Summary An analysis of the recent 2023 French Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. The French Open has a broadcast deal in place with the Eurosport, providing live coverage of the event across Europe. Fran ... Read More
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Conceptual Flavors - ForeSights
Conceptual Flavors - ForeSights Summary Conceptual Flavors - ForeSights explores how brands are expanding the notion of flavor beyond just taste. Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor. S ... Read More
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Digital Marketing Trends in Age-Related Macular Degeneration
Digital Marketing Trends in Age-Related Macular Degeneration Summary Bayer’s Eylea.us achieved the highest total traffic across AMD branded patient sites in the US, with over 886,000 visitors from May 2022 to April 2023. This was followed by Genentech’s Vabysmo.com (172,000 visits) and Lucentis.com ... Read More
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Digital Marketing Trends in Type 2 Diabetes
Digital Marketing Trends in Type 2 Diabetes Summary Novo Nordisk's Ozempic.com achieved the highest total traffic across T2D patient brand sites in the US, with over 23 million visitors between April 2022-March 2023, followed by Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest pr ... Read More
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Direct Energy Marketing Ltd - Strategic SWOT Analysis Review
Direct Energy Marketing Ltd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major product ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease
Digital Marketing Trends in Inflammatory Bowel Disease Summary AbbVie’s Skyrizi.com achieved the highest total traffic across IBD patient sites in the US, with over 9.3 million visitors from March 2022 to February 2023. This was followed by AbbVie’s Rinvoq.com (five million visits) and Takeda’s Enty ... Read More
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Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. The brand’s largest de ... Read More
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Digital Marketing Trends in Rheumatoid Arthritis
Digital Marketing Trends in Rheumatoid Arthritis Summary AbbVie’s Rinvoq.com achieved the highest total traffic across RA patient brand sites in the US, with over four million visitors from February 2022 to January 2023, followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion ... Read More
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