Category: Therapeutic Area
Therapeutic Area market research reports by Euromonitor International
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Digestive Remedies in Latvia
Digestive Remedies in Latvia Digestive remedies in Latvia is facing a slowdown in current value growth as the category reaches saturation. With many consumers already familiar with and regularly using brands like Mezym Forte and Espumisan, it is becoming more challenging for companies to drive signi ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania
Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania In 2024, cough, cold and allergy (hay fever) remedies remains stable, with no real changes in growth patterns. The overall category witnessed huge fluctuations during the COVID-19 era, and now things have settled back down again. The typical ... Read More
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NRT Smoking Cessation Aids in Morocco
NRT Smoking Cessation Aids in Morocco In 2024, NRT smoking cessation aids in Morocco is benefitting from substantial price increases for cigarettes and other tobacco products. These price hikes result from changes to tobacco taxation rates as part of a broader governmental strategy aimed at reducing ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia
Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia The market for cough, cold, and allergy remedies in Slovakia is projected to maintain healthy growth in current value terms in 2024. While shortages of certain medicines and inflationary pressures of p[previous years will continue to have a li ... Read More
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Digestive Remedies in Israel
Digestive Remedies in Israel Digestive remedies is set to see current value growth in Israel in 2024. The diarrhoeal remedies category is seeing growth due to the fact that many Israelis have irritable bowel disease and need to take diarrhoeal remedies to help to calm some of the symptoms. In additi ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Morocco
Cough, Cold and Allergy (Hay Fever) Remedies in Morocco Cough, cold and allergy (hay fever) remedies in Morocco is seeing generic variants gain ground in 2024. This is thanks to local consumers’ cost-consciousness, with affordability being a critical factor in purchasing decisions. Euromonitor Inter ... Read More
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Consumer Health in Uruguay
Consumer Health in Uruguay Consumer health is set to record positive, double-digit retail value growth in 2024, recovering from the decline in sales noted in 2023. In the previous year, sales struggled due to illicit trade, with goods including medicines, dermatological and digestive products, sport ... Read More
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Digestive Remedies in Norway
Digestive Remedies in Norway Digestive remedies is expected to see current value growth in Norway in 2024. Similar to many OTC consumer health categories, digestive remedies has displayed large fluctuations during the COVID-19 crisis and its aftermath. The marked decline in travel during the pandemi ... Read More
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NRT Smoking Cessation Aids in Israel
NRT Smoking Cessation Aids in Israel NRT smoking cessation aids is set to see current value growth in Israel in 2024. However, smoking is on the rise during the year following on from a constant rise in smoking since the COVID-19 crisis and related confinement. This has meant a slowdown in volume gr ... Read More
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Paediatric Consumer Health in Norway
Paediatric Consumer Health in Norway Paediatric consumer health is set to see current value growth in Norway in 2024. Paediatric consumer health is both a relatively modest category by size and a mature category in the sense that adding volume is more difficult than in adult segments. The reason for ... Read More
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Consumer Health in Morocco
Consumer Health in Morocco In 2024, Morocco's consumer health industry faces a mix of challenges and advancements. The lingering effects of inflation continue to weaken purchasing power, despite government measures such as VAT exemptions and cuts in import duties. While Morocco has managed to avoid ... Read More
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Digestive Remedies in Ireland
Digestive Remedies in Ireland Although the rate of retail current value increase is set to slow compared with the previous two years, digestive remedies is expected to maintain solid growth in Ireland in 2024. There are two opposing trends which are contributing to limited growth. On the one hand, i ... Read More
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Digestive Remedies in Ecuador
Digestive Remedies in Ecuador Digestive remedies recorded further growth in Ecuador in 2024 as gastrointestinal problems are common due to poor hygiene conditions during food preparation, handling and storage. There is a high consumption rate of digestive remedies in the country, especially diarrhoe ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Estonia
Cough, Cold and Allergy (Hay Fever) Remedies in Estonia In Estonia, the demand for cough, cold, and allergy remedies experiences a sharp increase during the colder months, with products like Coldrex and Sudafed seeing significant sales surges, often rising by 30-40% in winter. The market's performan ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan Cough, cold and allergy (hay fever) remedies experienced retail value and volume growth in 2024 as consumers have fully returned to their pre-pandemic lifestyles and are more exposed to the elements, other people, and colds/coughs/flu. The r ... Read More
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Paediatric Consumer Health in Egypt
Paediatric Consumer Health in Egypt Paediatric consumer health is seeing robust sales in Egypt in 2024, supported by parents’ commitment to taking the best possible care of their children. In line with trends seen more widely in consumer health, there is also a growing focus on paediatric products w ... Read More
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Dermatologicals in Saudi Arabia
Dermatologicals in Saudi Arabia Value sales of dermatologicals in Saudi Arabia continue to rise in 2024, despite varying performances in terms of overall demand across the category. Unit price increases have been noted for certain dermatologicals, including antifungals, nappy (diaper) rash treatment ... Read More
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Paediatric Consumer Health in Costa Rica
Paediatric Consumer Health in Costa Rica While paediatric consumer health in Costa Rica has performed reasonably well on the whole in 2024, volume growth potential continues to be constrained by slowing birth rates. Sales have been further subdued by stretched household budgets in the wake of the sp ... Read More
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Paediatric Consumer Health in Peru
Paediatric Consumer Health in Peru In 2024, the paediatric product landscape remains stable, despite the economic context leading parents spending to reduce, while many have focused on essentials such as food, education, or health expenses related to emergencies. However, with children return to cla ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Peru
Cough, Cold and Allergy (Hay Fever) Remedies in Peru The temperatures recorded since 2023 have been higher than the average. The Coastal El Niño begin at the end of 2022, with effect throughout 2023, while the Global Niño started in 2024, impacting the country. Euromonitor International's Cough, Col ... Read More
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Digestive Remedies in Costa Rica
Digestive Remedies in Costa Rica Digestive remedies in Costa Rica has shown another solid performance in 2024, with the majority of categories set to post growth in retail volume and current value terms for the entire year. Overall demand continues to be buoyed by the trend towards busier lifestyles ... Read More
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Eye Care in Egypt
Eye Care in Egypt Sales in eye care in Egypt in 2024 are supported by rising consumer needs due to modern lifestyles. Indeed, the widespread use of smartphones, laptops, and other digital devices has led to a rise in digital eye strain and related issues. This trend is driving demand for eye care pr ... Read More
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Digestive Remedies in Peru
Digestive Remedies in Peru The high temperatures recorded in recent years have continued to impact cases of digestive discomfort among Peruvians. The most common cases of diarrhoea are due to food decomposing and the spread of bacteria in food. This occurs in a country where 57.3% of the population ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland
Cough, Cold and Allergy (Hay Fever) Remedies in Ireland Cough, cold, and allergy (hay fever) remedies is expected to be back on a normal growth track in Ireland in retail current value terms in 2024, after the disruption during and after the pandemic. While 2022 and 2023 saw big jumps in sales due t ... Read More
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Paediatric Consumer Health in Kazakhstan
Paediatric Consumer Health in Kazakhstan Paediatric consumer health experienced robust value and volume growth in 2024 due to the rising birth rate and increasing health consciousness in Kazakhstan. Also, parents are more confident about self-medicating for their children, plus there is growing publ ... Read More
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