Category: Therapeutic Area
Therapeutic Area market research reports by Euromonitor International
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Paediatric Consumer Health in Serbia
Paediatric Consumer Health in Serbia Paediatric consumer health witnessed double-digit current value growth in 2024, driven by rising prices in Serbia. Retail volume sales are being hampered by a shrinking consumer base due to the declining birth rate, with volume sales of nappy (diaper) rash treatm ... Read More
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Paediatric Consumer Health in Kenya
Paediatric Consumer Health in Kenya The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of higher-priced import ... Read More
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Eye Care in Turkey
Eye Care in Turkey Retail value sales are set to remain positive in 2024, with retail volume sales continuing to grow. Standard eye care will remain the main product, driving growth on the landscape. However, challenges to the sales of eye care include vitamins and dietary supplements, with the heal ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
Cough, Cold and Allergy (Hay Fever) Remedies in Kenya The widespread availability and affordability of OTC cough, cold and allergy (hay fever) medications in Kenya have made them a popular choice for managing minor respiratory symptoms. Rising pollution levels has been driving sales in 2024, with bo ... Read More
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Digestive Remedies in Switzerland
Digestive Remedies in Switzerland The market for digestive remedies in Switzerland is anticipated to maintain positive growth in current value terms in 2024, with motion sickness remedies leading the way. This upward trend is significantly influenced by the resurgence of travel following the conclus ... Read More
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Digestive Remedies in Uzbekistan
Digestive Remedies in Uzbekistan In 2024, the digestive remedies landscape has shown stable growth in demand. However, retail volume growth was lower than the previous year, impacted by various issues. Supply of digestive remedies slowed down during the early stages of implementation of new regulati ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan The market for cough, cold, and allergy remedies in Taiwan is expected to grow in current value terms in 2024, driven by a rise in respiratory infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key facto ... Read More
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Paediatric Consumer Health in South Africa
Paediatric Consumer Health in South Africa Demand for paediatric consumer health in South Africa continues to grow in 2024, driven by the highest value categories of cough, cold and allergy remedies, vitamins and dietary supplements, and digestive remedies. Despite ongoing inflationary pressures in ... Read More
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Dermatologicals in Slovenia
Dermatologicals in Slovenia Dermatologicals has been a particularly dynamic category over the review period and continues to record moderate volume growth in 2024 due to solid demand and strong value growth as a result of rising prices due to inflation. Consumer demand for dermatologicals in Sloveni ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
Cough, Cold and Allergy (Hay Fever) Remedies in South Africa Value sales of cough, cold and allergy (hay fever) remedies in South Africa continue to rise across the category in 2024, although overall demand is mainly driven by combination products, cough remedies, decongestants, medicated confection ... Read More
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NRT Smoking Cessation Aids in Switzerland
NRT Smoking Cessation Aids in Switzerland The market for NRT smoking cessation aids in Switzerland is projected to experience a decline in demand across most subcategories in 2024. Although smoking prevalence is gradually decreasing, driven by ongoing anti-smoking campaigns that aim to raise awarene ... Read More
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Digestive Remedies in Serbia
Digestive Remedies in Serbia Digestive remedies witnessed solid value growth in Serbia during 2024. However, over half of Serbians are working on ways to improve their diet, reflecting the prominence of the health and wellness trend in Serbia and consumers’ efforts to adopt healthier lifestyles sinc ... Read More
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Consumer Health in South Africa
Consumer Health in South Africa Consumer health in South Africa continues to record a positive performance in value growth terms, driven by the impact of inflation on unit prices, with the latter experiencing a further rise in 2024. South Africa remains challenged by various several factors, includi ... Read More
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Paediatric Consumer Health in Turkey
Paediatric Consumer Health in Turkey In general, paediatric consumer health recorded strong retail volume growth during the early-to-mid-review period, with the outbreak of Coronavirus (COVID-19) in 2020 providing a particular boost to demand. However, as the pandemic threat eased, the demand for pa ... Read More
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Digestive Remedies in Pakistan
Digestive Remedies in Pakistan Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of processed food, which ... Read More
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Paediatric Consumer Health in Uzbekistan
Paediatric Consumer Health in Uzbekistan In Uzbekistan in 2024, the paediatric remedies segment is experiencing a noteworthy increase in both retail volume and value sales. This encouraging trend is largely underpinned by the nation's positive annual birth rate and the prioritisation of children's h ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan
Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan As COVID-19 restrictions have eased in Uzbekistan, the cough, cold and allergy remedy landscape was poised for a recovery. However, the introduction of restrictions and regulations for new and existing players has led to significant challeng ... Read More
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Digestive Remedies in Slovenia
Digestive Remedies in Slovenia Slovenia is now fully opened and travel and holidays in the post-COVID period are increasing and driving consumer demand for digestive remedies. While most digestive remedies categories are mature, including digestive enzymes, which play a key role in breaking down foo ... Read More
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Digestive Remedies in Turkey
Digestive Remedies in Turkey Following on from the outbreak of COVID-19, the rising cost of living and high inflation levels has partnered with economic and social damage caused by earthquakes, leading to increased stress in the country. Furthermore, the upheaval of political elections have played t ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan
Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan In spite of continuing high inflation, cough, cold and allergy (hay fever remedies) is expected to register healthy constant value growth in Pakistan in 2024. A high incidence of respiratory illnesses is driving growth and this is partly due t ... Read More
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Digestive Remedies in Taiwan
Digestive Remedies in Taiwan Consumption of digestive remedies in Taiwan is anticipated to continue its upward trajectory in 2024, with antacids serving as a primary driver of this growth. This trend underscores the widespread prevalence of gastrointestinal issues among the Taiwanese population, esp ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Sweden
Cough, Cold and Allergy (Hay Fever) Remedies in Sweden Cough, cold and allergy (hay fever) remedies remained the largest product area within consumer health in Sweden in 2024. Consumer demand continues to normalise after the highs of the pandemic, but there are diverging results depending on the cat ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine
Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine Cough, cold and allergy (hay fever) remedies is the biggest category in OTC in Ukraine with the most popular products being decongestants, pharyngeal preparations and combination products – cough, cold and allergy (hay fever) remedies. In many ... Read More
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Digestive Remedies in South Africa
Digestive Remedies in South Africa Ongoing dietary challenges continue to support demand for digestive remedies in South Africa. The country regularly suffers from rolling electricity blackouts, or loadshedding, with these scheduled blackouts often occurring in some areas two to three times a day. I ... Read More
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Paediatric Consumer Health in Pakistan
Paediatric Consumer Health in Pakistan Paediatric consumer health is expected to register moderate current value growth in Pakistan in 2024. Cough and cold remedies continue to account for most value sales, though in 2024, it is expected that paediatric dietary supplements and vitamins will register ... Read More
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