Category: Therapeutic Area
Therapeutic Area market research reports by Euromonitor International
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Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia
Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia Total current value sales growth for cough, cold and allergy (hay fever) remedies in North Macedonia in 2024 looks set to be down on 2023. This is partly because pricing pressures are easing as inflation steadily recedes, but also refle ... Read More
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Digestive Remedies in Cameroon
Digestive Remedies in Cameroon Digestive remedies faces some challenges from the prevalence of home-made natural options in Cameroon in 2024. Traditional/herbal medicine of this style has a deep cultural significance and is even more prevalent in rural areas. For instance, the use of charcoal and re ... Read More
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Paediatric Consumer Health in Poland
Paediatric Consumer Health in Poland Paediatric consumer health is expected to register moderate value growth in 2024. Vitamins and dietary supplements continue to be the largest product areas in terms of value sales, with vitamin D being one of the bestsellers, as it is recommended by doctors, espe ... Read More
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NRT Smoking Cessation Aids in Poland
NRT Smoking Cessation Aids in Poland NRT smoking cessation aids is expected to register volume decline in 2024. While smoking rates continue to be high in Poland, they are falling year-on-year and therefore the potential consumer base for NRT smoking cessation aids is also declining year-on-year. In ... Read More
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Digestive Remedies in Poland
Digestive Remedies in Poland Digestive remedies in Poland is expected to register minimal constant value growth in 2024, with volume sales also falling across most product areas. Digestive remedies are a mature, staid product area and this dampens volume sales to an extent. Players mainly launch bra ... Read More
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Digestive Remedies in Tunisia
Digestive Remedies in Tunisia Consumer demand for digestive remedies weakened further in 2024, resulting in retail volume decline. Purchasing power has fallen in Tunisia due to economic crisis with more consumers choosing to forgo these products. Shortages have plagued the category with several impo ... Read More
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Consumer Health in Tunisia
Consumer Health in Tunisia Consumer health care in Tunisia is facing a turbulent period amid an ongoing economic crisis, lower consumer purchasing power and the shortage of international brands. Almost all categories are recording a decrease in retail volume sales, with a few exceptions such as vita ... Read More
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Paediatric Consumer Health in Tunisia
Paediatric Consumer Health in Tunisia Paediatric consumer health reported a sharp rebound in current value sales over 2024 due to price increases. However, consumption weakened due to the shortage of several international brands imported by the Tunisian Central Pharmacy. The lower purchasing power o ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Poland
Cough, Cold and Allergy (Hay Fever) Remedies in Poland There is expected to be muted constant value growth for cough, cold and allergy (hay fever) remedies in Poland in 2024, with volume growth muted or negative across most product areas. The flu season is not expected to be as bad as in 2023 and th ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia
Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia Climate change is directly impacting the cough, cold and allergy (hay fever) category in Tunisia. Compared to previous decades, Tunisia is witnessing notable changes to its climate, with hotter temperatures and shorter winters taking effect. By ... Read More
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Paediatric Consumer Health in Switzerland
Paediatric Consumer Health in Switzerland The paediatric consumer health market in Switzerland is expected to remain flat in current value terms in 2024, as Swiss parents generally prefer to consult healthcare professionals before using any medical products for their children. Self-medication is typ ... Read More
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Paediatric Consumer Health in Slovenia
Paediatric Consumer Health in Slovenia Rising consumer interest in child-specific consumer health products and self-medication in general is driving further growth of paediatric consumer health in Slovenia in 2024. Natural and ‘clean’ products are increasingly preferred, as parents want to limit the ... Read More
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NRT Smoking Cessation Aids in Turkey
NRT Smoking Cessation Aids in Turkey The rising interest in health and wellness in Turkey was boosted further following the outbreak of COVID-19. As a result, many consumers have been actively looking to improve their health, maintaining a balanced diet, getting enough sleep, engaging in regular phy ... Read More
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Digestive Remedies in Ukraine
Digestive Remedies in Ukraine Digestive remedies is an important consumer health category in Ukraine, the bulk of sales of which are contributed by digestive enzymes and diarrhoeal remedies. Like all categories of consumer health, sales of digestive remedies plummeted in 2022 following Russia's inva ... Read More
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Digestive Remedies in Sweden
Digestive Remedies in Sweden Motion sickness and diarrhoeal remedies continued to report steady growth in 2024 as both categories benefited from the higher levels of outbound travel from Sweden. Given their passion for travel, since the COVID-19 pandemic many Swedish consumers have prioritised spend ... Read More
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Paediatric Consumer Health in Taiwan
Paediatric Consumer Health in Taiwan Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally opting to take th ... Read More
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NRT Smoking Cessation Aids in Ukraine
NRT Smoking Cessation Aids in Ukraine Sales of NRT smoking cessation aids have seen a return to growth in value and volume terms in 2024 but they remain well below levels seen before Russia's invasion of Ukraine. Following Russia’s invasion of Ukraine in 2022 a large number of consumers fled the cou ... Read More
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NRT Smoking Cessation Aids in Sweden
NRT Smoking Cessation Aids in Sweden NRT smoking cessations aids came under further pressure in 2024 as smoking prevalence in Sweden continued to fall in line with rising health-consciousness. With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smo ... Read More
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Dermatologicals in Pakistan
Dermatologicals in Pakistan Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary facilities. In particular, sk ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia Responsible conduct during the pandemic, such as wearing face masks, practising social distancing, and frequently washing hands, effectively limited the spread of flu-like viruses and reduced the number of people affected by commonly transmitt ... Read More
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NRT Smoking Cessation Aids in Taiwan
NRT Smoking Cessation Aids in Taiwan The market for NRT smoking cessation aids in Taiwan is set to contract in current value terms in 2024, continuing the trend established during the review period. Demand is undermined by the fact that the prevalence of smoking among the population has been falling ... Read More
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NRT Smoking Cessation Aids in South Africa
NRT Smoking Cessation Aids in South Africa NRT smoking cessation aids in South Africa remains a small but growing category in consumer health, with NRT gum the only format registering sales. Other products such as NRT patches are available but cannot be purchased online as they can only be dispensed ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
Cough, Cold and Allergy (Hay Fever) Remedies in Serbia The weaker value growth seen in cough and cold, allergy (hay fever) remedies in 2024 can be attributed to falling inflation in Serbia and the lower incidence of coughs and colds at the beginning of 2024. Unit prices continued to rise in line wit ... Read More
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Paediatric Consumer Health in Ukraine
Paediatric Consumer Health in Ukraine Sales of paediatric consumer health plummeted in 2022 as millions of Ukrainians fled the country with their children following Russia’s invasion of Ukraine. With Russia’s war continuing in 2023 and 2024 many families have remained abroad due to safety fears whic ... Read More
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Digestive Remedies in Kenya
Digestive Remedies in Kenya Modern lifestyles characterised by poor diets, lack of physical activity, and high stress are driving a rise in gastrointestinal disorders in Kenya, resulting in higher demand for digestive remedies. The consumption of processed foods, high-fat diets, and irregular eating ... Read More
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