Category: Therapeutic Area
Therapeutic Area market research reports by Euromonitor International
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Paediatric Consumer Health in Slovenia
Paediatric Consumer Health in Slovenia Rising consumer interest in child-specific consumer health products and self-medication in general is driving further growth of paediatric consumer health in Slovenia in 2024. Natural and ‘clean’ products are increasingly preferred, as parents want to limit the ... Read More
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NRT Smoking Cessation Aids in Turkey
NRT Smoking Cessation Aids in Turkey The rising interest in health and wellness in Turkey was boosted further following the outbreak of COVID-19. As a result, many consumers have been actively looking to improve their health, maintaining a balanced diet, getting enough sleep, engaging in regular phy ... Read More
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Digestive Remedies in Ukraine
Digestive Remedies in Ukraine Digestive remedies is an important consumer health category in Ukraine, the bulk of sales of which are contributed by digestive enzymes and diarrhoeal remedies. Like all categories of consumer health, sales of digestive remedies plummeted in 2022 following Russia's inva ... Read More
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Digestive Remedies in Sweden
Digestive Remedies in Sweden Motion sickness and diarrhoeal remedies continued to report steady growth in 2024 as both categories benefited from the higher levels of outbound travel from Sweden. Given their passion for travel, since the COVID-19 pandemic many Swedish consumers have prioritised spend ... Read More
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Paediatric Consumer Health in Taiwan
Paediatric Consumer Health in Taiwan Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally opting to take th ... Read More
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NRT Smoking Cessation Aids in Ukraine
NRT Smoking Cessation Aids in Ukraine Sales of NRT smoking cessation aids have seen a return to growth in value and volume terms in 2024 but they remain well below levels seen before Russia's invasion of Ukraine. Following Russia’s invasion of Ukraine in 2022 a large number of consumers fled the cou ... Read More
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NRT Smoking Cessation Aids in Sweden
NRT Smoking Cessation Aids in Sweden NRT smoking cessations aids came under further pressure in 2024 as smoking prevalence in Sweden continued to fall in line with rising health-consciousness. With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smo ... Read More
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Dermatologicals in Pakistan
Dermatologicals in Pakistan Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary facilities. In particular, sk ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia Responsible conduct during the pandemic, such as wearing face masks, practising social distancing, and frequently washing hands, effectively limited the spread of flu-like viruses and reduced the number of people affected by commonly transmitt ... Read More
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NRT Smoking Cessation Aids in Taiwan
NRT Smoking Cessation Aids in Taiwan The market for NRT smoking cessation aids in Taiwan is set to contract in current value terms in 2024, continuing the trend established during the review period. Demand is undermined by the fact that the prevalence of smoking among the population has been falling ... Read More
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NRT Smoking Cessation Aids in South Africa
NRT Smoking Cessation Aids in South Africa NRT smoking cessation aids in South Africa remains a small but growing category in consumer health, with NRT gum the only format registering sales. Other products such as NRT patches are available but cannot be purchased online as they can only be dispensed ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia
Cough, Cold and Allergy (Hay Fever) Remedies in Serbia The weaker value growth seen in cough and cold, allergy (hay fever) remedies in 2024 can be attributed to falling inflation in Serbia and the lower incidence of coughs and colds at the beginning of 2024. Unit prices continued to rise in line wit ... Read More
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Paediatric Consumer Health in Ukraine
Paediatric Consumer Health in Ukraine Sales of paediatric consumer health plummeted in 2022 as millions of Ukrainians fled the country with their children following Russia’s invasion of Ukraine. With Russia’s war continuing in 2023 and 2024 many families have remained abroad due to safety fears whic ... Read More
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Digestive Remedies in Kenya
Digestive Remedies in Kenya Modern lifestyles characterised by poor diets, lack of physical activity, and high stress are driving a rise in gastrointestinal disorders in Kenya, resulting in higher demand for digestive remedies. The consumption of processed foods, high-fat diets, and irregular eating ... Read More
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Paediatric Consumer Health in Serbia
Paediatric Consumer Health in Serbia Paediatric consumer health witnessed double-digit current value growth in 2024, driven by rising prices in Serbia. Retail volume sales are being hampered by a shrinking consumer base due to the declining birth rate, with volume sales of nappy (diaper) rash treatm ... Read More
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Paediatric Consumer Health in Kenya
Paediatric Consumer Health in Kenya The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of higher-priced import ... Read More
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Eye Care in Turkey
Eye Care in Turkey Retail value sales are set to remain positive in 2024, with retail volume sales continuing to grow. Standard eye care will remain the main product, driving growth on the landscape. However, challenges to the sales of eye care include vitamins and dietary supplements, with the heal ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
Cough, Cold and Allergy (Hay Fever) Remedies in Kenya The widespread availability and affordability of OTC cough, cold and allergy (hay fever) medications in Kenya have made them a popular choice for managing minor respiratory symptoms. Rising pollution levels has been driving sales in 2024, with bo ... Read More
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Digestive Remedies in Switzerland
Digestive Remedies in Switzerland The market for digestive remedies in Switzerland is anticipated to maintain positive growth in current value terms in 2024, with motion sickness remedies leading the way. This upward trend is significantly influenced by the resurgence of travel following the conclus ... Read More
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Digestive Remedies in Uzbekistan
Digestive Remedies in Uzbekistan In 2024, the digestive remedies landscape has shown stable growth in demand. However, retail volume growth was lower than the previous year, impacted by various issues. Supply of digestive remedies slowed down during the early stages of implementation of new regulati ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan The market for cough, cold, and allergy remedies in Taiwan is expected to grow in current value terms in 2024, driven by a rise in respiratory infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key facto ... Read More
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Paediatric Consumer Health in South Africa
Paediatric Consumer Health in South Africa Demand for paediatric consumer health in South Africa continues to grow in 2024, driven by the highest value categories of cough, cold and allergy remedies, vitamins and dietary supplements, and digestive remedies. Despite ongoing inflationary pressures in ... Read More
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Dermatologicals in Slovenia
Dermatologicals in Slovenia Dermatologicals has been a particularly dynamic category over the review period and continues to record moderate volume growth in 2024 due to solid demand and strong value growth as a result of rising prices due to inflation. Consumer demand for dermatologicals in Sloveni ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
Cough, Cold and Allergy (Hay Fever) Remedies in South Africa Value sales of cough, cold and allergy (hay fever) remedies in South Africa continue to rise across the category in 2024, although overall demand is mainly driven by combination products, cough remedies, decongestants, medicated confection ... Read More
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NRT Smoking Cessation Aids in Switzerland
NRT Smoking Cessation Aids in Switzerland The market for NRT smoking cessation aids in Switzerland is projected to experience a decline in demand across most subcategories in 2024. Although smoking prevalence is gradually decreasing, driven by ongoing anti-smoking campaigns that aim to raise awarene ... Read More
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