Category: Ready to Drink
Ready to Drink market research reports by Euromonitor International
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Portugal Rtds
Rtds in Portugal RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by far the largest segment due to the ... Read More
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Ireland Rtds
Rtds in Ireland Despite the rise of RTDs as a competitive category in alcoholic drinks, volume sales in RTDs in Ireland slumped in 2023. This is attributed to the normalisation effect following the atypical spikes and crashes seen in sales through the pandemic era and the following reopening of soci ... Read More
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Greece Rtds
Rtds in Greece RTDs in Greece is one of the most dynamic categories in terms of investment, attracting strong interest from manufacturers and also retailers. Product variety has been increasing year-on-year. The most prominent developments in 2023 were Tails premium RTD cocktails to share, in four v ... Read More
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The Netherlands Rtds
Rtds in the Netherlands While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average unit price in both the on ... Read More
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Cameroon Rtds
Rtds in Cameroon Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and cider), has the whisky cola vari ... Read More
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Israel Rtds
Rtds in Israel RTDs saw significant volume growth in Israel in 2023. Spicehaus continued to push forward the premium trend in the RTDs category. After opening up a factory that can produce 10,000 cocktails a day, Spicehaus joined with Yango's delivery service in order to keep up with increasing dema ... Read More
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South Africa Rtds
Rtds in South Africa RTDs in South Africa continued to perform well in 2023, driven by the popularity of convenient, pre-mixed drinks and the re-emergence of a cocktail culture. The popularity for mixing beverages has been sustained due to the rising affordability of drinking in an economy adversely ... Read More
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Nigeria Rtds
Rtds in Nigeria RTDs in Nigeria witnessed a sharp volume decline in 2023 due to negative economic conditions. High inflation limited consumer spending power, and due to higher production and import costs (largely due to the depreciation of the local currency), unit prices for all brands increased si ... Read More
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Switzerland Rtds
Rtds in Switzerland Total volume sales of RTDs in Switzerland recorded strong growth in 2023, albeit slower than the double-digit increases of 2021 and 2022 as demand stabilised in the post-Coronavirus (COVID-19) period. Growth was largely driven by consumers’ attempts to reduce their alcohol consum ... Read More
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Belgium Rtds
Rtds in Belgium RTDs in Belgium stood out in alcoholic drinks in 2023 despite seeing a decrease, albeit modest, in total volume sales. Amid the challenges faced by alcoholic drinks in general, RTDs had a strong and growing non-alcoholic category, which helped to attract consumers, particularly young ... Read More
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Argentina Rtds
Rtds in Argentina The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of consumers, particularly within the midd ... Read More
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Colombia Rtds
Rtds in Colombia Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours, but also the visual impact of pac ... Read More
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Egypt Rtds
Rtds in Egypt RTDs represented the fastest growing area of alcoholic drinks in Egypt in volume terms in 2023, and as such, was a key driver of growth in the market as a whole. The category was subject to a particularly high level of innovation during the review period, as manufacturers sought to b ... Read More
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Italy Rtds
Rtds in Italy RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing these products in the midst of a more ... Read More
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Bulgaria Rtds
Rtds in Bulgaria RTDs in Bulgaria witnessed another strong year of recovery in 2023, although this category is still growing from a small base. The re-activation of social lifestyles, people gatherings, festivals and other social occasions underpinned demand. Volume sales are still to reach pre-pand ... Read More
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The UK Innovation: Food and Beverage
Innovation: Food and Beverage in the UK This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity. Eur ... Read More
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Finland Rtds
Rtds in Finland RTDs represented the best-performing category within the Finnish alcoholic drinks market in 2023, supported by ongoing new product development, as players competed to offer consumers unique offerings. With the economic situation making Finns more price sensitive, Anora Group expanded ... Read More
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Poland Rtds
Rtds in Poland Spirit-based RTDs was the most dynamic category within RTDs in Poland in 2023. Looking to capitalise on the growing demand for these products players continued to develop and launch new lines of RTDs in 2023. For example, in 2023 Jack Daniel's & Cola was launched by Coca-Cola HBC Pols ... Read More
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The Czech Republic Rtds
Rtds in the Czech Republic RTDs have benefited from the reduction in visits to on-trade establishments, as they appeal to consumers who still want the experience of mixed drinks but at a more affordable price. Indeed, RTDs have been a cost-effective solution during the tough economic climate, contri ... Read More
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Canada Rtds
Rtds in Canada RTDs remain the top performer in alcoholic drinks, driven by strong consumer demand. Though a relatively small segment, RTDs are experiencing explosive growth, particularly among Generation Z. This demographic embraces innovative flavours, prompting manufacturers to introduce a steady ... Read More
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Denmark Rtds
Rtds in Denmark Throughout the review period, spirit-based RTDs demonstrated robust growth in Denmark, fuelled by the introduction of new products and an evolving market landscape. Notably, popular brands like Smirnoff Ice, Breezer, and Shaker, alongside emerging low-cost and premium cocktail-type R ... Read More
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Hungary Rtds
Rtds in Hungary RTDs saw a rise in total volume sales in Hungary in 2023. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are comparatively expensive, and at the retail level – where consump ... Read More
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Bosnia and Herzegovina Rtds
Rtds in Bosnia and Herzegovina Convenience continued to drive consumer demand for RTDs in Bosnia and Herzegovina in 2023, resulting in solid total volume growth. This growth, combined with rising RTD prices due to inflation, culminated in achieving strong double-digit percentage total retail value g ... Read More
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Spain Rtds
Rtds in Spain Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and RTDs has developed as a category that c ... Read More
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The Philippines Rtds
Rtds in the Philippines Following a three-year period of decline, RTDs registered positive growth in volume terms in 2023, with sales increasingly in both off-trade and the on-trade channels. Spirit-based RTDs saw especially strong growth in on-trade outlets, bolstered by expanded distribution and t ... Read More
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